Josep Àngel Guimerà I Orts
Biographic Data
| ID | 4405983 |
|---|---|
| NAME | Josep Àngel Guimerà I Orts |
| GIVEN NAMES | Josep Àngel Guimerà I |
| FAMILY NAME | Orts |
| SIGNATURE | ORTS J À G I |
| AFFILIATIONS | Universitat Autonòma de Barcelona |
| ORCID | 0000-0003-4281-3571 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 9 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Percepción del público joven sobre las plataformas online de la televisión pública española
Introducción: la televisión ha cambiado: la expansión de Internet ha fomentado el consumo online y, ante el auge de las plataformas, los canales tradicionales reaccionan creando sus propios sitios web, algunos específicos para la juventud. En concreto, RTVE dispone de RTVE Play, de contenido generalista y de Playz, orientado al público joven. Metodología: se ha realizado una encuesta que indaga acerca de la percepción que las personas entre 18 y …
Comunidades de personas usuarias de Instagram y Twitter de las plataformas audiovisuales online destinadas a la juventud
El consumo de televisión ha cambiado a causa de la generalización de Internet y la consecuente difusión de las plataformas online. La juventud abandera este cambio y crea comunidades de personas usuarias en torno a sus programas o canales preferidos. Este artículo pretende identificar las diferentes comunidades surgidas en Twitter e Instagram alrededor de tres plataformas destinadas al público joven en España creadas por los principales grupos de…
RTVE’s transmedia strategy aimed at young audiences
Generally speaking, audio-visual consumption is changing. More specifically, in recent years young people have increased their viewing of content through the Internet, which is often supplied through online platforms. This article focuses on one the Playz platform, which is one of the key strategies being used by Spanish public television (RTVE), as it aims to reconnect with the new generations through transmedia narratives. Based on studies unde…
Are there any young people out there? Spanish public broadcaster in search of new audiences
Public broadcasting media are facing the need to reconnect with the younger audience, who are moving away from traditional TV consumption in favour of over-the-top (OTT) content. In the case of public media, this is happening in a context that involves the need for revalidation and the necessity to face the worldwide services challenge imposed by the strong specialization of OTTs. In Spain, political instrumentalization and financial problems are…
Adapt or die? How traditional Spanish TV broadcasters deal with the youth target in the new audio-visual ecosystem
This paper analyses the way in which traditional broadcasters are reorienting their strategy to reach young audiences. From this starting point, we analyse the three specific offers launched very recently by Spain's leading audio-visual groups for youth audiences. The online platforms constitute an attempt to compete with the new internet-distributed video offerings that are gaining increasing ground across the world. These platforms (Flooxer fro…
The Spanish HbbTV service Lovestv
Behind the acronym of various technologies, media business strategies seek to survive the force of new entrants. From the perspective of the social construction of technology, the aim of this article is to analyze, in the context of an internationally growing trend of alliances, the cooperation between the Spanish public corporation, RTVE, and the two main private groups, Atresmedia and Mediaset, in the form of the HbbTV offer, LOVEStv. The idea …
Developing Local Media Policies in Sub-State Nations
Local media policies do not always respond to the needs and demands of local news media and the local communities in which they operate. In some cases, such as Catalonia, local media policies are strongly mediated by national and state interests. Local news media have played a key role in Catalonia’s nation-building project and successive Catalan governments have subsequently developed different local media policies. This chapter analyses the ele…
A Fractured and Weaker Public Service Media
The economic crisis that began in 2008 has brought to the table the unstructured nature of the Spanish public broadcasting system. In Spain, the Public Service Media is organised into three almost watertight territorial levels that do not collaborate with each other, and even sometimes compete for the same resources. In addition, the different political elites (local, regional and national) see their media as their own, and those of the other adm…
Journalisme local en Europe. Introduction
Introduction
Local Journalism in Europe. Introduction
Introduction
El papel de la comunicación en la construcción nacional de Cataluña
From the beginning of his political activity under the Franco regime and during the 23 years of his presidency of the Generalitat de Catalunya, Jordi Pujol showed a great interest to intervene in the media. This article aims to describe and interpret the actions carried out by Pujol to create and/or control the media in order to help them achieve their political objectives during his anti-Francoist opposition activities and his first two legislat…
Políticas de comunicación y liderazgo político en democracias mediatizadas
During the last term of Jordi Pujol as president of the Generalitat (1999-2003), the government improved a specific communication policies marked by two factors: the necessary rearrangement of a changing media system and the need of a stronger media support for the CiU party, in clear increasing debility and immersed in the succession process of its founder and president. This article presents an original approach to an object of study rarely ana…
Impacto de los recortes en las televisiones autonómicas en la industria audiovisual
Regional public service broadcasters have been a key driving force in the development of local independent audiovisual production sectors in the different autonomous communities where they exist. The audiovisual industry has been perceived by institutions as a central agent of economic development and job creation, a fact that has led to increased policies to support the sector since the late 1990s. However, the economic crisis has had a signific…
The impact of the cuts to regional public service broadcasters on the audiovisual industry
Regional public service broadcasters have been a key driving force in the development of local independent audiovisual production sectors in the different autonomous communities where they exist. The audiovisual industry has been perceived by institutions as a central agent of economic development and job creation, a fact that has led to increased policies to support the sector since the late 1990s. However, the economic crisis has had a signific…
When efficiency meets clientelism
According to the predominating discourse, the radio spectrum has been converted into a technological platform of strategic importance for the economic development of countries. Wireless Internet and the promises of access at ‘any time, in any place’ add political and economic pressure to a platform, which has been an almost exclusive monopoly of radio and television for years. The main aim of this article is to study the radio spectrum management…
Impacto de los recortes en las televisiones autonómicas en la industria audiovisual
Las televisiones públicas autonómicas han sido un motor fundamental en el desarrollo de sectores locales independientes de producción audiovisual en las diferentes autonomías donde existen. El audiovisual ha sido visto desde las instituciones como un agente central de desarrollo económico y de creación de lugares de trabajo, hecho que llevó a partir de finales de los noventa a intensificar las políticas de ayuda al sector. Pero la crisis económic…
Are there any young people out there? Spanish public broadcaster in search of new audiences
Public broadcasting media are facing the need to reconnect with the younger audience, who are moving away from traditional TV consumption in favour of over-the-top (OTT) content. In the case of public media, this is happening in a context that involves the need for revalidation and the necessity to face the worldwide services challenge imposed by the strong specialization of OTTs. In Spain, political instrumentalization and financial problems are…
The impact of the cuts to regional public service broadcasters on the audiovisual industry
Regional public service broadcasters have been a key driving force in the development of local independent audiovisual production sectors in the different autonomous communities where they exist. The audiovisual industry has been perceived by institutions as a central agent of economic development and job creation, a fact that has led to increased policies to support the sector since the late 1990s. However, the economic crisis has had a signific…
RTVE’s transmedia strategy aimed at young audiences
Generally speaking, audio-visual consumption is changing. More specifically, in recent years young people have increased their viewing of content through the Internet, which is often supplied through online platforms. This article focuses on one the Playz platform, which is one of the key strategies being used by Spanish public television (RTVE), as it aims to reconnect with the new generations through transmedia narratives. Based on studies unde…
Adapt or die? How traditional Spanish TV broadcasters deal with the youth target in the new audio-visual ecosystem
This paper analyses the way in which traditional broadcasters are reorienting their strategy to reach young audiences. From this starting point, we analyse the three specific offers launched very recently by Spain's leading audio-visual groups for youth audiences. The online platforms constitute an attempt to compete with the new internet-distributed video offerings that are gaining increasing ground across the world. These platforms (Flooxer fro…
Journalisme local en Europe. Introduction
Introduction
Local Journalism in Europe. Introduction
Introduction
El papel de la comunicación en la construcción nacional de Cataluña
From the beginning of his political activity under the Franco regime and during the 23 years of his presidency of the Generalitat de Catalunya, Jordi Pujol showed a great interest to intervene in the media. This article aims to describe and interpret the actions carried out by Pujol to create and/or control the media in order to help them achieve their political objectives during his anti-Francoist opposition activities and his first two legislat…
Impacto de los recortes en las televisiones autonómicas en la industria audiovisual
Las televisiones públicas autonómicas han sido un motor fundamental en el desarrollo de sectores locales independientes de producción audiovisual en las diferentes autonomías donde existen. El audiovisual ha sido visto desde las instituciones como un agente central de desarrollo económico y de creación de lugares de trabajo, hecho que llevó a partir de finales de los noventa a intensificar las políticas de ayuda al sector. Pero la crisis económic…
Impacto de los recortes en las televisiones autonómicas en la industria audiovisual
Regional public service broadcasters have been a key driving force in the development of local independent audiovisual production sectors in the different autonomous communities where they exist. The audiovisual industry has been perceived by institutions as a central agent of economic development and job creation, a fact that has led to increased policies to support the sector since the late 1990s. However, the economic crisis has had a signific…
The impact of the cuts to regional public service broadcasters on the audiovisual industry
Regional public service broadcasters have been a key driving force in the development of local independent audiovisual production sectors in the different autonomous communities where they exist. The audiovisual industry has been perceived by institutions as a central agent of economic development and job creation, a fact that has led to increased policies to support the sector since the late 1990s. However, the economic crisis has had a signific…
When efficiency meets clientelism
According to the predominating discourse, the radio spectrum has been converted into a technological platform of strategic importance for the economic development of countries. Wireless Internet and the promises of access at ‘any time, in any place’ add political and economic pressure to a platform, which has been an almost exclusive monopoly of radio and television for years. The main aim of this article is to study the radio spectrum management…
Políticas de comunicación y liderazgo político en democracias mediatizadas
During the last term of Jordi Pujol as president of the Generalitat (1999-2003), the government improved a specific communication policies marked by two factors: the necessary rearrangement of a changing media system and the need of a stronger media support for the CiU party, in clear increasing debility and immersed in the succession process of its founder and president. This article presents an original approach to an object of study rarely ana…
Journalisme local en Europe. Introduction
Introduction
Local Journalism in Europe. Introduction
Introduction
El papel de la comunicación en la construcción nacional de Cataluña
From the beginning of his political activity under the Franco regime and during the 23 years of his presidency of the Generalitat de Catalunya, Jordi Pujol showed a great interest to intervene in the media. This article aims to describe and interpret the actions carried out by Pujol to create and/or control the media in order to help them achieve their political objectives during his anti-Francoist opposition activities and his first two legislat…
Developing Local Media Policies in Sub-State Nations
Local media policies do not always respond to the needs and demands of local news media and the local communities in which they operate. In some cases, such as Catalonia, local media policies are strongly mediated by national and state interests. Local news media have played a key role in Catalonia’s nation-building project and successive Catalan governments have subsequently developed different local media policies. This chapter analyses the ele…
A Fractured and Weaker Public Service Media
The economic crisis that began in 2008 has brought to the table the unstructured nature of the Spanish public broadcasting system. In Spain, the Public Service Media is organised into three almost watertight territorial levels that do not collaborate with each other, and even sometimes compete for the same resources. In addition, the different political elites (local, regional and national) see their media as their own, and those of the other adm…
The Spanish HbbTV service Lovestv
Behind the acronym of various technologies, media business strategies seek to survive the force of new entrants. From the perspective of the social construction of technology, the aim of this article is to analyze, in the context of an internationally growing trend of alliances, the cooperation between the Spanish public corporation, RTVE, and the two main private groups, Atresmedia and Mediaset, in the form of the HbbTV offer, LOVEStv. The idea …
Percepción del público joven sobre las plataformas online de la televisión pública española
Introducción: la televisión ha cambiado: la expansión de Internet ha fomentado el consumo online y, ante el auge de las plataformas, los canales tradicionales reaccionan creando sus propios sitios web, algunos específicos para la juventud. En concreto, RTVE dispone de RTVE Play, de contenido generalista y de Playz, orientado al público joven. Metodología: se ha realizado una encuesta que indaga acerca de la percepción que las personas entre 18 y …
Comunidades de personas usuarias de Instagram y Twitter de las plataformas audiovisuales online destinadas a la juventud
El consumo de televisión ha cambiado a causa de la generalización de Internet y la consecuente difusión de las plataformas online. La juventud abandera este cambio y crea comunidades de personas usuarias en torno a sus programas o canales preferidos. Este artículo pretende identificar las diferentes comunidades surgidas en Twitter e Instagram alrededor de tres plataformas destinadas al público joven en España creadas por los principales grupos de…
RTVE’s transmedia strategy aimed at young audiences
Generally speaking, audio-visual consumption is changing. More specifically, in recent years young people have increased their viewing of content through the Internet, which is often supplied through online platforms. This article focuses on one the Playz platform, which is one of the key strategies being used by Spanish public television (RTVE), as it aims to reconnect with the new generations through transmedia narratives. Based on studies unde…
Are there any young people out there? Spanish public broadcaster in search of new audiences
Public broadcasting media are facing the need to reconnect with the younger audience, who are moving away from traditional TV consumption in favour of over-the-top (OTT) content. In the case of public media, this is happening in a context that involves the need for revalidation and the necessity to face the worldwide services challenge imposed by the strong specialization of OTTs. In Spain, political instrumentalization and financial problems are…
Adapt or die? How traditional Spanish TV broadcasters deal with the youth target in the new audio-visual ecosystem
This paper analyses the way in which traditional broadcasters are reorienting their strategy to reach young audiences. From this starting point, we analyse the three specific offers launched very recently by Spain's leading audio-visual groups for youth audiences. The online platforms constitute an attempt to compete with the new internet-distributed video offerings that are gaining increasing ground across the world. These platforms (Flooxer fro…
Political science (13 works) · Business (8 works) · Media and Digital Communication (8 works) · Law (7 works) · Radio, Podcasts, and Digital Media (7 works) · Art (6 works) · Computer Science (5 works) · Humanities (5 works) · Law (5 works) · Media, Journalism, and Communication History (5 works)