Val Pipps
Dados Biográficos
| ID | 4409592 |
|---|---|
| NOME | Val Pipps |
| PRENOMES | Val |
| SOBRENOME | Pipps |
| ASSINATURA | PIPPS V |
| AFILIAÇÕES | University of Oklahoma |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 11 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1984 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1984 |
| ÍNDICE H | 2 |
Sex Role Perceptions and Televised Political Advertising
With a growing number of women seeking public office, it seems particularly important to compare public perceptions of male and female candidate performances of political television commercials, a dominant form of candidate-voter communication in modern elections. This experimental study tested reactions to both male and female candidates in each of six advertising settings. Two of these were settings traditionally associated with females, two we…
Sex role perceptions and televised political advertising
Sex role perceptions and televised political advertising
Sex Role Perceptions and Televised Political Advertising
With a growing number of women seeking public office, it seems particularly important to compare public perceptions of male and female candidate performances of political television commercials, a dominant form of candidate-voter communication in modern elections. This experimental study tested reactions to both male and female candidates in each of six advertising settings. Two of these were settings traditionally associated with females, two we…
Sex Role Perceptions and Televised Political Advertising
With a growing number of women seeking public office, it seems particularly important to compare public perceptions of male and female candidate performances of political television commercials, a dominant form of candidate-voter communication in modern elections. This experimental study tested reactions to both male and female candidates in each of six advertising settings. Two of these were settings traditionally associated with females, two we…
Sex role perceptions and televised political advertising
Advertising (2 obras) · Business (2 obras) · Gender, Feminism, and Media (2 obras) · Media Studies and Communication (2 obras) · Media, Gender, and Advertising (2 obras) · Perception (2 obras) · Political advertising (2 obras) · Political science (2 obras) · Politics (2 obras) · Psychology (2 obras)