Yah‐huei Hong
Biographic Data
| ID | 4412824 |
|---|---|
| NAME | Yah‐huei Hong |
| GIVEN NAMES | Yah‐huei |
| FAMILY NAME | Hong |
| SIGNATURE | HONG Y H |
| AFFILIATIONS | Fu Jen Catholic University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Innovation Resistance of Political Websites and Blogs among Internet Users in Singapore
The Internet has become an influential platform to disseminate diverse political perspectives and promote democracy. With the prevalent use of the Internet, Singapore is a unique context to examine if its people resist online political information in a socio-political situation where politics is considered a sensitive domain and content regulation is imposed on mainstream media. The study integrates the concept of innovation resistance and the id…
The Effects of Political Socialization in Event Marketing on the Youth
Event marketing allows a brand to target an audience by creating or enhancing an image through association with a particular event. In the political arena, a party is also a brand, and a campaign can be considered a series of event marketing activities. This study explores if the two major event marketing activities of the 2012 Taiwan presidential election campaign, Three Little Pigs and Good Luck Charms, might have impacted on young voters’ pref…
The Effects of Political Socialization in Event Marketing on the Youth
Event marketing allows a brand to target an audience by creating or enhancing an image through association with a particular event. In the political arena, a party is also a brand, and a campaign can be considered a series of event marketing activities. This study explores if the two major event marketing activities of the 2012 Taiwan presidential election campaign, Three Little Pigs and Good Luck Charms, might have impacted on young voters’ pref…
Innovation Resistance of Political Websites and Blogs among Internet Users in Singapore
The Internet has become an influential platform to disseminate diverse political perspectives and promote democracy. With the prevalent use of the Internet, Singapore is a unique context to examine if its people resist online political information in a socio-political situation where politics is considered a sensitive domain and content regulation is imposed on mainstream media. The study integrates the concept of innovation resistance and the id…
The Effects of Political Socialization in Event Marketing on the Youth
Event marketing allows a brand to target an audience by creating or enhancing an image through association with a particular event. In the political arena, a party is also a brand, and a campaign can be considered a series of event marketing activities. This study explores if the two major event marketing activities of the 2012 Taiwan presidential election campaign, Three Little Pigs and Good Luck Charms, might have impacted on young voters’ pref…
Advertising (2 works) · Business (2 works) · Political science (2 works) · Politics (2 works) · Public relations (2 works) · Social Media and Politics (2 works) · Computer Science (1 works) · Democracy (1 works) · Economics (1 works) · Event (particle physics (1 works)