Valentina Marchi
Biographic Data
| ID | 4417105 |
|---|---|
| NAME | Valentina Marchi |
| GIVEN NAMES | Valentina |
| FAMILY NAME | Marchi |
| SIGNATURE | MARCHI V |
| AFFILIATIONS | National Research Council |
| ORCID | 0000-0002-0329-0707 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Digital “Dialogues” on Sustainability
As sustainability becomes increasingly central in tourism development, understanding how it is communicated by different stakeholders is essential for effective destination governance. This study investigates the alignment of sustainability communication among destination management organizations, accommodation businesses, and tourists in 22 Italian coastal destinations with the lens of collaborative governance theory integrated with narrative th…
Exploring the Potential of “La Scienza Nell'arte” as an Approach to Science Through Art
European policies and academic research are striving to bridge the gap between the humanities and sciences as interconnected fields. This paper analyses how science can be approached through art by exploring the Italian “La scienza nell'arte” initiative. Eight webinars guided people in observing figurative artworks through the lens of different scientific disciplines. The results integrated content analysis of material from the Internet regarding…
Citizen eyes on elusive wildlife
Urbanisation is reshaping ecosystems, posing both challenges and opportunities for biodiversity conservation, particularly for urban mammals. We investigated public appreciation of 15 wild mammal species occurring in cities through a visual survey of 1000 respondents across ten Italian cities. Participants ranked species by desirability in urban environments. Hedgehogs, squirrels, rabbits, and roe deer were consistently preferred, possibly for th…
Mayors, Facebook and air pollution
According to the World Health Organisation, nearly the entire global population is still exposed to unsafe levels of air pollution. Road transportation is a significant contributor to this issue, prompting supranational and national authorities to implement policies aimed at reducing transport-related emissions. While evidence shows that such policies can significantly improve air quality, their success largely depends on effective citizen engage…
Social media, brand communication and customer engagement in Michelin-starred restaurants during a time of crisis
Purpose The purpose of this study is to analyse the brand communication on social media (SM) made by two- and three-starred restaurants and the customer reaction in terms of engagement effects during a crisis. The research highlights the connections between brand communication and engagement dynamics on Instagram by looking for differences in the strategies of two and three-starred restaurants and by highlighting the changes in the background eng…
Sustainability communication of tourism cities
Urban destinations have enjoyed increasing sustainable tourism attention and a consequent need to address challenges on promoting sustainable behavior in recent years. Tourism destinations' websites play an important role in the communication of sustainable tourism products and behaviors and have been receiving increasing attention in research on sustainability communication in tourism. However, the development of a holistic approach to online su…
Measuring destination image of an Italian island
The understanding of destination image is a key point for tourism enterprises, local authorities, and policy makers. This study explores the case of Capraia, a small island located in Tuscany, to analyze how tourists (tourism demand) and local operators (tourism supply) create and communicate the island’s online image. This research quantitatively examines online communication on the two sides of the tourism market to monitor the online destinati…
No prominent works on this page.
Measuring destination image of an Italian island
The understanding of destination image is a key point for tourism enterprises, local authorities, and policy makers. This study explores the case of Capraia, a small island located in Tuscany, to analyze how tourists (tourism demand) and local operators (tourism supply) create and communicate the island’s online image. This research quantitatively examines online communication on the two sides of the tourism market to monitor the online destinati…
Social media, brand communication and customer engagement in Michelin-starred restaurants during a time of crisis
Purpose The purpose of this study is to analyse the brand communication on social media (SM) made by two- and three-starred restaurants and the customer reaction in terms of engagement effects during a crisis. The research highlights the connections between brand communication and engagement dynamics on Instagram by looking for differences in the strategies of two and three-starred restaurants and by highlighting the changes in the background eng…
Sustainability communication of tourism cities
Urban destinations have enjoyed increasing sustainable tourism attention and a consequent need to address challenges on promoting sustainable behavior in recent years. Tourism destinations' websites play an important role in the communication of sustainable tourism products and behaviors and have been receiving increasing attention in research on sustainability communication in tourism. However, the development of a holistic approach to online su…
Citizen eyes on elusive wildlife
Urbanisation is reshaping ecosystems, posing both challenges and opportunities for biodiversity conservation, particularly for urban mammals. We investigated public appreciation of 15 wild mammal species occurring in cities through a visual survey of 1000 respondents across ten Italian cities. Participants ranked species by desirability in urban environments. Hedgehogs, squirrels, rabbits, and roe deer were consistently preferred, possibly for th…
Mayors, Facebook and air pollution
According to the World Health Organisation, nearly the entire global population is still exposed to unsafe levels of air pollution. Road transportation is a significant contributor to this issue, prompting supranational and national authorities to implement policies aimed at reducing transport-related emissions. While evidence shows that such policies can significantly improve air quality, their success largely depends on effective citizen engage…
Digital “Dialogues” on Sustainability
As sustainability becomes increasingly central in tourism development, understanding how it is communicated by different stakeholders is essential for effective destination governance. This study investigates the alignment of sustainability communication among destination management organizations, accommodation businesses, and tourists in 22 Italian coastal destinations with the lens of collaborative governance theory integrated with narrative th…
Exploring the Potential of “La Scienza Nell'arte” as an Approach to Science Through Art
European policies and academic research are striving to bridge the gap between the humanities and sciences as interconnected fields. This paper analyses how science can be approached through art by exploring the Italian “La scienza nell'arte” initiative. Eight webinars guided people in observing figurative artworks through the lens of different scientific disciplines. The results integrated content analysis of material from the Internet regarding…
Digital Marketing and Social Media (4 works) · Business (3 works) · Destinations (3 works) · Diverse Aspects of Tourism Research (3 works) · Marketing (3 works) · Political science (3 works) · Tourism (3 works) · Advertising (2 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works)