Ayman Harb
Biographic Data
| ID | 4419028 |
|---|---|
| NAME | Ayman Harb |
| GIVEN NAMES | Ayman |
| FAMILY NAME | Harb |
| SIGNATURE | HARB A |
| AFFILIATIONS | University of Jordan |
| ORCID | 0000-0003-1725-5707 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Beyond the experience
The event industry is currently considered one of the key marketing strategies for tourist destinations, drawing tourists and fans alike. This study explores factors influencing attendance at festivals and cultural events in Katara Cultural Village, focusing on event reputation, electronic word of mouth (eWOM), enjoyment, socializing and cultural exploration. Few studies have examined reputation as a motivation, particularly in the event context.…
Promoting Tourism Sustainability in Jordan
This study examines the effectiveness of sustainable tourism policies in Jordan, focusing on the roles of key stakeholders, including government bodies, local communities, and tourism businesses. Using a qualitative analysis of focus group discussions, it analyzes the challenges and opportunities in implementing sustainable tourism policies and strategies. While frameworks such as the National Tourism Strategy and Green Growth Action Plan (2021–2…
From attendance to advocacy
Beyond Service Excellence
The previous research emphasized the importance of service quality, brand image, and customer loyalty in the context of the hospitality industry, However, there seems to be a need for more in-depth investigation into the specific mechanisms and strategies of service quality within the nature tourist camps that contribute to building a positive brand image and fostering customer loyalty. To cover this gap in knowledge, this study examined customer…
Beyond Service Excellence
The previous research emphasized the importance of service quality, brand image, and customer loyalty in the context of the hospitality industry, However, there seems to be a need for more in-depth investigation into the specific mechanisms and strategies of service quality within the nature tourist camps that contribute to building a positive brand image and fostering customer loyalty. To cover this gap in knowledge, this study examined customer…
Beyond the experience
The event industry is currently considered one of the key marketing strategies for tourist destinations, drawing tourists and fans alike. This study explores factors influencing attendance at festivals and cultural events in Katara Cultural Village, focusing on event reputation, electronic word of mouth (eWOM), enjoyment, socializing and cultural exploration. Few studies have examined reputation as a motivation, particularly in the event context.…
Promoting Tourism Sustainability in Jordan
This study examines the effectiveness of sustainable tourism policies in Jordan, focusing on the roles of key stakeholders, including government bodies, local communities, and tourism businesses. Using a qualitative analysis of focus group discussions, it analyzes the challenges and opportunities in implementing sustainable tourism policies and strategies. While frameworks such as the National Tourism Strategy and Green Growth Action Plan (2021–2…
From attendance to advocacy
Business (3 works) · Marketing (3 works) · Political science (3 works) · Tourism (3 works) · Advertising (2 works) · Attendance (2 works) · Computer Science (2 works) · Diverse Aspects of Tourism Research (2 works) · Economics (2 works) · Action plan (1 work)