Minh Tung Tran
Biographic Data
| ID | 4421399 |
|---|---|
| NAME | Minh Tung Tran |
| GIVEN NAMES | Minh Tung |
| FAMILY NAME | Tran |
| SIGNATURE | TRAN M T |
| AFFILIATIONS | FPT University |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Harnessing the power of storytelling in public Relations
The escalating climate crisis necessitates innovative approaches to bridge the gap between public awareness and actionable change. Traditional communication methods, while informative, often fail to inspire tangible public engagement. This study investigates how storytelling in public relations (PR) campaigns can act as a transformative tool to foster emotional connections, build empathy, and motivate public action against climate change. By anal…
Utilizing public relations for achieving success in enrollment
This study explores how public relations (PR) can give universities an edge in today’s competitive landscape. By examining past research, conducting interviews in 10 diverse cities in Vietnam, and analyzing case studies, it reveals the powerful link between PR strategies and student involvement. The research shows that well-crafted PR activities, tailored to different student groups and utilizing digital platforms, significantly impact student pe…
Unlocking the AI-powered customer experience
In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a …
Changemakers
This study explores how educational psychology can empower individuals and organizations to embrace sustainable practices. Considering the complex challenges of achieving sustainable development (balancing economic growth with environ‐mental health and social well‐being), the research investigates the field's potential in developing essential skills and mindsets. Through a systematic literature review and Vietnamese higher education case studies,…
Social media and privacy concerns
Purpose This paper aims to investigate the extent of personal privacy concerns expressed by university students in Vietnam while using TikTok, the influence of peer interactions and social norms on privacy attitudes and behaviors and the strategies used by university students in Vietnam to mitigate privacy risks on TikTok. Design/methodology/approach A qualitative approach using semi-structured interviews was used to gather data on the following:…
The role of virtual influencers in environmental messaging
High Schoolers’ Decision to Pursue an International Institution
High school students (HSS) all across the globe are choosing more often to continue higher education (HE) at an international institution (INI). This research aims to provide a comprehensive understanding of the major elements that affect students' decisions on which foreign university to attend. For academic institutions, governments, and advocates to improve recruiting methods, encourage cross-cultural interchange, and build efficient support m…
Using Experiential Education and Gamification to enhance the Quality of Instruction
Higher education institutions' performance is increasingly dependent on the caliber of their instruction. Learning through games (GBL) and learning through experience (EBL) are the two main instructional strategies that are widely used in this setting to enhance the effectiveness of teaching-learning by assisting both teachers and students in reaching their objectives. The majority of instructors find teaching in the post-Covidien era to be yet a…
Changemakers
This study explores how educational psychology can empower individuals and organizations to embrace sustainable practices. Considering the complex challenges of achieving sustainable development (balancing economic growth with environ‐mental health and social well‐being), the research investigates the field's potential in developing essential skills and mindsets. Through a systematic literature review and Vietnamese higher education case studies,…
The role of virtual influencers in environmental messaging
High Schoolers’ Decision to Pursue an International Institution
High school students (HSS) all across the globe are choosing more often to continue higher education (HE) at an international institution (INI). This research aims to provide a comprehensive understanding of the major elements that affect students' decisions on which foreign university to attend. For academic institutions, governments, and advocates to improve recruiting methods, encourage cross-cultural interchange, and build efficient support m…
Using Experiential Education and Gamification to enhance the Quality of Instruction
Higher education institutions' performance is increasingly dependent on the caliber of their instruction. Learning through games (GBL) and learning through experience (EBL) are the two main instructional strategies that are widely used in this setting to enhance the effectiveness of teaching-learning by assisting both teachers and students in reaching their objectives. The majority of instructors find teaching in the post-Covidien era to be yet a…
Utilizing public relations for achieving success in enrollment
This study explores how public relations (PR) can give universities an edge in today’s competitive landscape. By examining past research, conducting interviews in 10 diverse cities in Vietnam, and analyzing case studies, it reveals the powerful link between PR strategies and student involvement. The research shows that well-crafted PR activities, tailored to different student groups and utilizing digital platforms, significantly impact student pe…
Unlocking the AI-powered customer experience
In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a …
Changemakers
This study explores how educational psychology can empower individuals and organizations to embrace sustainable practices. Considering the complex challenges of achieving sustainable development (balancing economic growth with environ‐mental health and social well‐being), the research investigates the field's potential in developing essential skills and mindsets. Through a systematic literature review and Vietnamese higher education case studies,…
Social media and privacy concerns
Purpose This paper aims to investigate the extent of personal privacy concerns expressed by university students in Vietnam while using TikTok, the influence of peer interactions and social norms on privacy attitudes and behaviors and the strategies used by university students in Vietnam to mitigate privacy risks on TikTok. Design/methodology/approach A qualitative approach using semi-structured interviews was used to gather data on the following:…
The role of virtual influencers in environmental messaging
Harnessing the power of storytelling in public Relations
The escalating climate crisis necessitates innovative approaches to bridge the gap between public awareness and actionable change. Traditional communication methods, while informative, often fail to inspire tangible public engagement. This study investigates how storytelling in public relations (PR) campaigns can act as a transformative tool to foster emotional connections, build empathy, and motivate public action against climate change. By anal…
Political science (6 works) · Sociology (6 works) · Computer Science (4 works) · Psychology (4 works) · Public relations (4 works) · Digital Marketing and Social Media (3 works) · Pedagogy (3 works) · Business (2 works) · Higher education (2 works) · Impact of Technology on Adolescents (2 works)