Ruby Brooks
Biographic Data
| ID | 4422820 |
|---|---|
| NAME | Ruby Brooks |
| GIVEN NAMES | Ruby |
| FAMILY NAME | Brooks |
| SIGNATURE | BROOKS R |
| AFFILIATIONS | Deakin University |
| ORCID | 0000-0002-2647-6934 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Marketing strategies used in retail food environments in Azerbaijan, Kazakhstan, and North Macedonia
Online food retail environments are in various stages of development and growth across Europe and Central Asia. • Unhealthy foods frequently promoted through online marketing strategies. • Food retailers expressed some willingness and capacity to modify food retail marketing strategies. Food retail environments are an important influence over dietary behaviours. Food retail marketing strategies that promote less healthy foods endanger the rights …
UK membership(s) in the European Higher Education Area post-2020
The European Higher Education Area (EHEA) is an international initiative for the harmonisation of higher education (HE) systems in 49 countries. Literature about UK’s participation in the EHEA is limited, and the role of EHEA’s membership for the UK, particularly after the end of the Brexit transitional period, has not been researched. The originality of the study reported in this paper is in addressing this gap by exploring the perspectives of k…
Turning users into ‘unofficial brand ambassadors’
INTRODUCTION: TikTok has over one billion monthly users and is particularly popular among children. We examined the (1) use of owned media by major unhealthy food and non-alcoholic beverage brands on TikTok and (2) nature of branded hashtag challenges instigated by such brands and the user-generated content created in response. METHODS: We assessed the (1) content of all videos posted on the accounts of 16 top food and non-alcoholic beverage bran…
Use of artificial intelligence to enable dark nudges by transnational food and beverage companies
Objective: To describe the use of artificial intelligence (AI)-enabled dark nudges by leading global food and beverage companies to influence consumer behaviour. Design: The five most recent annual reports (ranging from 2014 to 2018 or 2015 to 2019, depending on the company) and websites from twelve of the leading companies in the global food and beverage industry were reviewed to identify uses of AI and emerging technologies to influence consume…
Costing recommended (healthy) and current (unhealthy) diets in urban and inner regional areas of Australia using remote price collection methods
Objective: To compare the cost and affordability of two fortnightly diets (representing the national guidelines and current consumption) across areas containing Australia’s major supermarkets. Design: The Healthy Diets Australian Standardised Affordability and Pricing protocol was used. Setting: Price data were collected online and via phone calls in fifty-one urban and inner regional locations across Australia. Participants: Not applicable. Resu…
The effect on drink sales of removal of unhealthy drinks from display in a self-service café
Objective The present study assessed the impact of the retailer-led removal of unhealthy beverages from display at a self-service café within a major health service. While unhealthy beverages remained available from behind the counter upon request, this was not communicated directly to customers. Design Drinks were categorised based on the state government nutrient profiling system, classifying drinks as ‘green’ (best choices), ‘amber’ (choose ca…
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The effect on drink sales of removal of unhealthy drinks from display in a self-service café
Objective The present study assessed the impact of the retailer-led removal of unhealthy beverages from display at a self-service café within a major health service. While unhealthy beverages remained available from behind the counter upon request, this was not communicated directly to customers. Design Drinks were categorised based on the state government nutrient profiling system, classifying drinks as ‘green’ (best choices), ‘amber’ (choose ca…
Turning users into ‘unofficial brand ambassadors’
INTRODUCTION: TikTok has over one billion monthly users and is particularly popular among children. We examined the (1) use of owned media by major unhealthy food and non-alcoholic beverage brands on TikTok and (2) nature of branded hashtag challenges instigated by such brands and the user-generated content created in response. METHODS: We assessed the (1) content of all videos posted on the accounts of 16 top food and non-alcoholic beverage bran…
Use of artificial intelligence to enable dark nudges by transnational food and beverage companies
Objective: To describe the use of artificial intelligence (AI)-enabled dark nudges by leading global food and beverage companies to influence consumer behaviour. Design: The five most recent annual reports (ranging from 2014 to 2018 or 2015 to 2019, depending on the company) and websites from twelve of the leading companies in the global food and beverage industry were reviewed to identify uses of AI and emerging technologies to influence consume…
Costing recommended (healthy) and current (unhealthy) diets in urban and inner regional areas of Australia using remote price collection methods
Objective: To compare the cost and affordability of two fortnightly diets (representing the national guidelines and current consumption) across areas containing Australia’s major supermarkets. Design: The Healthy Diets Australian Standardised Affordability and Pricing protocol was used. Setting: Price data were collected online and via phone calls in fifty-one urban and inner regional locations across Australia. Participants: Not applicable. Resu…
UK membership(s) in the European Higher Education Area post-2020
The European Higher Education Area (EHEA) is an international initiative for the harmonisation of higher education (HE) systems in 49 countries. Literature about UK’s participation in the EHEA is limited, and the role of EHEA’s membership for the UK, particularly after the end of the Brexit transitional period, has not been researched. The originality of the study reported in this paper is in addressing this gap by exploring the perspectives of k…
Marketing strategies used in retail food environments in Azerbaijan, Kazakhstan, and North Macedonia
Online food retail environments are in various stages of development and growth across Europe and Central Asia. • Unhealthy foods frequently promoted through online marketing strategies. • Food retailers expressed some willingness and capacity to modify food retail marketing strategies. Food retail environments are an important influence over dietary behaviours. Food retail marketing strategies that promote less healthy foods endanger the rights …
Consumer Attitudes and Food Labeling (4 works) · Business (3 works) · Marketing (3 works) · Obesity, Physical Activity, Diet (3 works) · Advertising (2 works) · Chemistry (2 works) · Computer Science (2 works) · Activity-based costing (1 work) · Agricultural marketing (1 work) · Agriculture Sustainability and Environmental Impact (1 work)