Su Jin Yang
Biographic Data
| ID | 4423562 |
|---|---|
| NAME | Su Jin Yang |
| GIVEN NAMES | Su Jin |
| FAMILY NAME | Yang |
| SIGNATURE | YANG S J |
| AFFILIATIONS | Sungshin Women's University |
| ORCID | 0000-0002-2335-1861 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
How size-inclusive advertising shapes favorable responses in South Korea
As global brands increasingly adopt size-inclusive advertising, understanding cross-cultural consumer responses has become essential. Drawing on two experimental studies, this research compares South Korean and US consumers to examine how size-inclusive advertising shapes perceptions of corporate social responsibility (CSR) and inclusivity, and how these perceptions influence behavioral intentions. Study 1 revealed that, although South Korean con…
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
To gain insight into fashion brands that are newly entered in the market of a country with emerging economies, we compared Chinese versus Korean consumers' perception of Western (European) versus Eastern (Korean) mid- to low-end brands. We identified sincerity, competence, and excitement as brand personality dimensions, and used brand commitment and perceived quality as mediating variables, with the brand personality dimensions as independent var…
No prominent works on this page.
Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty
To gain insight into fashion brands that are newly entered in the market of a country with emerging economies, we compared Chinese versus Korean consumers' perception of Western (European) versus Eastern (Korean) mid- to low-end brands. We identified sincerity, competence, and excitement as brand personality dimensions, and used brand commitment and perceived quality as mediating variables, with the brand personality dimensions as independent var…
How size-inclusive advertising shapes favorable responses in South Korea
As global brands increasingly adopt size-inclusive advertising, understanding cross-cultural consumer responses has become essential. Drawing on two experimental studies, this research compares South Korean and US consumers to examine how size-inclusive advertising shapes perceptions of corporate social responsibility (CSR) and inclusivity, and how these perceptions influence behavioral intentions. Study 1 revealed that, although South Korean con…
Consumer Behavior in Brand Consumption and Identification (2 works) · Advertising (1 works) · Advertising research (1 works) · Brand Loyalty (1 works) · Business (1 works) · Comparative advertising (1 works) · Competence (human resources (1 works) · Consumer Market Behavior and Pricing (1 works) · Customer Service Quality and Loyalty (1 works) · Digital Marketing and Social Media (1 works)