Xiangyu Bian
Biographic Data
| ID | 4426013 |
|---|---|
| NAME | Xiangyu Bian |
| GIVEN NAMES | Xiangyu |
| FAMILY NAME | Bian |
| SIGNATURE | BIAN X |
| AFFILIATIONS | Southwest University |
| ORCID | 0009-0009-3630-3197 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Digital corporate social responsibility and customer digital citizenship behavior
Navigating ethical decision-making in digital transformation
In the context of rapid digital transformation, Chinese commercial banks face growing pressure to uphold ethical standards while adopting advanced technologies. This study explores the factors shaping employees’ ethical decision-making intentions in this setting. Grounded in Person–Environment Fit Theory and Ethical Decision-Making Theory, it examines how ethical climate and digital competence influence ethical intentions, and how person–organiza…
From spectatorship to loyalty
The trust trifecta
Exploring the Mediating Role of Customer-Company Identification
Customer citizenship behavior can not only reduce the production and marketing costs of enterprises, but also improve customer satisfaction and achieve long-term development. Taking the customers of Chinese Internet companies as the research object, this study aims to examine the role of customer-perceived CSR on customer citizenship behavior and to explore whether customer-company identification will act as a mediator in it. Through an empirical…
Exploring the Mediating Role of Customer-Company Identification
Customer citizenship behavior can not only reduce the production and marketing costs of enterprises, but also improve customer satisfaction and achieve long-term development. Taking the customers of Chinese Internet companies as the research object, this study aims to examine the role of customer-perceived CSR on customer citizenship behavior and to explore whether customer-company identification will act as a mediator in it. Through an empirical…
Navigating ethical decision-making in digital transformation
In the context of rapid digital transformation, Chinese commercial banks face growing pressure to uphold ethical standards while adopting advanced technologies. This study explores the factors shaping employees’ ethical decision-making intentions in this setting. Grounded in Person–Environment Fit Theory and Ethical Decision-Making Theory, it examines how ethical climate and digital competence influence ethical intentions, and how person–organiza…
From spectatorship to loyalty
The trust trifecta
Digital corporate social responsibility and customer digital citizenship behavior
Business (3 works) · Citizenship (2 works) · Computer Science (2 works) · Corporate social responsibility (2 works) · Digital Marketing and Social Media (2 works) · Digital transformation (2 works) · Marketing (2 works) · Psychology (2 works) · Social media (2 works) · Social Psychology (2 works)