Veronica Câmpian
Biographic Data
| ID | 4428262 |
|---|---|
| NAME | Veronica Câmpian |
| GIVEN NAMES | Veronica |
| FAMILY NAME | Câmpian |
| SIGNATURE | CÂMPIAN V |
| AFFILIATIONS | Babeș-Bolyai University |
| ORCID | 0000-0002-1647-9250 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Welcome to the virtual mall: What makes consumers click ‘buy’ in metaverse worlds
Research background: The trajectory of virtual shopping has evolved beyond two-dimensional interfaces toward highly immersive, three-dimensional environments. As the retail sector pivots into the metaverse, delineating the fundamental shifts in consumer behaviour becomes paramount. Traditional technology acceptance models frequently lack the granularity required to capture the sensory and psychological depth inherent in virtual reality, necessita…
Soft Activism in Sport: Semantic and Sentiment Analysis of Well-Being Narratives Across Elite Multi-Sport Athletes
Elite athletes increasingly act as influential communicators, shaping public conversations on mental health and well-being. By sharing personal struggles, emotional challenges, and recovery experiences, they engage in soft forms of advocacy, humanizing issues, and reducing stigma. This research fills a gap in athlete communication by providing a multi-sport, multi-country, athlete-centered analysis of well-being narratives, focusing on athletes’ …
Predictors of social media users’ intention to donate online towards international NGOs in the fake news era
International non-governmental organizations (INGOs) operate worldwide to fulfil important needs and issues faced by global communities, but they are highly dependent on donations. Social media facilitates communication with potential donors but exposes them to fake news. This study examines the effect of a set of predictors of social media users’ intention to donate online to international NGOs, using the Theory of Planned Behaviour (TPB) as a c…
The role of creativity in new product development process. Insights from the leading bank in Romania
Generating students’ loyalty towards the sustainable university during the later Covid-19 pandemic
Purpose The COVID-19 pandemic has brought tremendous changes in society. Universities were among the few organisations with some previous knowledge of online education, being able to rapidly adapt by transferring already known best practices to the new context. As teaching moved to online, students encountered less sustainable implementation by their universities. This allowed the development of previously planned sustainable strategies so that w…
Generating loyalty towards fast fashion stores: A cross-generational approach based on store attributes and socio-environmental responsibility
Research background: Faced with multiple media scandals concerning the pollution resulting from manufacturing activities, and encouraging the overconsumption of clothing, international fast fashion retailers have often had to resort to the elaboration and implementation of sustainable strategies aimed at environmental protection and reducing resource consumption. Generating customer satisfaction and loyalty depends increasingly on the extent to w…
No prominent works on this page.
Generating loyalty towards fast fashion stores: A cross-generational approach based on store attributes and socio-environmental responsibility
Research background: Faced with multiple media scandals concerning the pollution resulting from manufacturing activities, and encouraging the overconsumption of clothing, international fast fashion retailers have often had to resort to the elaboration and implementation of sustainable strategies aimed at environmental protection and reducing resource consumption. Generating customer satisfaction and loyalty depends increasingly on the extent to w…
Generating students’ loyalty towards the sustainable university during the later Covid-19 pandemic
Purpose The COVID-19 pandemic has brought tremendous changes in society. Universities were among the few organisations with some previous knowledge of online education, being able to rapidly adapt by transferring already known best practices to the new context. As teaching moved to online, students encountered less sustainable implementation by their universities. This allowed the development of previously planned sustainable strategies so that w…
Predictors of social media users’ intention to donate online towards international NGOs in the fake news era
International non-governmental organizations (INGOs) operate worldwide to fulfil important needs and issues faced by global communities, but they are highly dependent on donations. Social media facilitates communication with potential donors but exposes them to fake news. This study examines the effect of a set of predictors of social media users’ intention to donate online to international NGOs, using the Theory of Planned Behaviour (TPB) as a c…
The role of creativity in new product development process. Insights from the leading bank in Romania
Soft Activism in Sport: Semantic and Sentiment Analysis of Well-Being Narratives Across Elite Multi-Sport Athletes
Elite athletes increasingly act as influential communicators, shaping public conversations on mental health and well-being. By sharing personal struggles, emotional challenges, and recovery experiences, they engage in soft forms of advocacy, humanizing issues, and reducing stigma. This research fills a gap in athlete communication by providing a multi-sport, multi-country, athlete-centered analysis of well-being narratives, focusing on athletes’ …
Welcome to the virtual mall: What makes consumers click ‘buy’ in metaverse worlds
Research background: The trajectory of virtual shopping has evolved beyond two-dimensional interfaces toward highly immersive, three-dimensional environments. As the retail sector pivots into the metaverse, delineating the fundamental shifts in consumer behaviour becomes paramount. Traditional technology acceptance models frequently lack the granularity required to capture the sensory and psychological depth inherent in virtual reality, necessita…
Business (4 works) · Computer Science (3 works) · Marketing (3 works) · Political science (3 works) · Public relations (3 works) · Sociology (3 works) · Structural equation modeling (3 works) · Advertising (2 works) · Consumer Retail Behavior Studies (2 works) · Economics (2 works)