Kashif Farhat
Biographic Data
| ID | 4430405 |
|---|---|
| NAME | Kashif Farhat |
| GIVEN NAMES | Kashif |
| FAMILY NAME | Farhat |
| SIGNATURE | FARHAT K |
| AFFILIATIONS | City University |
| ORCID | 0000-0003-1460-9784 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Explaining green future purchase intention of household appliances
High Visual Complexity or Low Visual Complexity
This article examines the impact of visual complexity (V-complexity) (high/low) on consumer pleasure, arousal and purchase intention when exposed to food advertisements on Instagram. Initially, a manipulation check was performed by getting several Instagram food advertisements rated by 100 Instagram users based on V-complexity. Later, an online questionnaire link was sent to the respondents with pictures of advertisements with high and low V-comp…
Immersive virtual reality experiences
Natural world heritage sites as destinations can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study investigates how potential visitors can be attracted to such destinations using virtual reality (VR). Using the Sundarbans mangrove forest (Bangladesh) as a case, and adopting customer engagement and TAM as underlying theories, we collect data from 316 subjects to investigate how e…
Explaining Green Future Purchase Intention of Household Appliances
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Investigating the Female Attitude and Purchase Intention towards Green Cosmetics in Pakistan
Immersive virtual reality experiences
Natural world heritage sites as destinations can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study investigates how potential visitors can be attracted to such destinations using virtual reality (VR). Using the Sundarbans mangrove forest (Bangladesh) as a case, and adopting customer engagement and TAM as underlying theories, we collect data from 316 subjects to investigate how e…
Immersive virtual reality experiences
Natural world heritage sites as destinations can have multiple orientations, namely cognitive (learning), affective (hedonism), and sustainability (nature). This study investigates how potential visitors can be attracted to such destinations using virtual reality (VR). Using the Sundarbans mangrove forest (Bangladesh) as a case, and adopting customer engagement and TAM as underlying theories, we collect data from 316 subjects to investigate how e…
Explaining Green Future Purchase Intention of Household Appliances
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Investigating the Female Attitude and Purchase Intention towards Green Cosmetics in Pakistan
High Visual Complexity or Low Visual Complexity
This article examines the impact of visual complexity (V-complexity) (high/low) on consumer pleasure, arousal and purchase intention when exposed to food advertisements on Instagram. Initially, a manipulation check was performed by getting several Instagram food advertisements rated by 100 Instagram users based on V-complexity. Later, an online questionnaire link was sent to the respondents with pictures of advertisements with high and low V-comp…
Explaining green future purchase intention of household appliances
Advertising (3 works) · Business (3 works) · Computer Science (3 works) · Environmental Sustainability in Business (3 works) · Psychology (3 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Sustainability (2 works) · Affect (linguistics (1 work) · Affordance (1 work)