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Muhammad Salman Latif

Biographic Data

ID4431913
NAMEMuhammad Salman Latif
GIVEN NAMESMuhammad Salman
FAMILY NAMELatif
SIGNATURELATIF M S
AFFILIATIONSDalian University of Technology
ORCID0000-0002-4627-9217
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS1
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Promoting Sustainable Development Through Green Campaigns

    Open Access•Muhammad Bilal, Xu Mingxiang et al.•ARTICLE•Sustainable Development•2026

    This study aimed to elucidate the motives behind green purchase intention (GPI) using a cross‐cultural application of the stimuli–organism–response (S‐O‐R) framework. Specifically, it compared Pakistan and China, markets that differ in both cultural orientation and green market maturity. The study developed a theoretical model that incorporates ecological concern, environmental concern, environmental knowledge, green consumer attitudes, and colle…

  • Patient influencer

    Muhammad Salman Latif, Jianjun Wang et al.•ARTICLE•Behaviour and Information…•2025

    The world has witnessed a rapid rise of online health communities (OHCs) where patients can create a powerful network of support and resources to make a meaningful difference in people’s health lives. Despite this rapid rise, healthcare authorities and organisations are under enormous pressure to create a sustainable environment for OHCs. Prior studies revealed that encouraging patient value co-creation behaviour (VCB) is substantially beneficial…

  • Do ethics drive value co-creation behavior in online health communities

    Open Access•Muhammad Salman Latif, Jianjun Wang et al.•ARTICLE•Information Technology and People•2024

    Purpose Online health communities (OHCs) have been recognized as emerging platforms on the Internet used for health purposes. Despite its emergence, developing a successful OHC is still a challenge. Prior studies identified that value co-creation behavior (VCB) of members is an essential factor for sustaining OHCs; however, little is known about how members’ behavior drives to co-create value? Therefore, this study aims to discover the inclusive …

  • The impact of social support chatbots on patients’ value co-creation behavior in online health communities

    Open Access•Muhammad Salman Latif, Jianjun Wang et al.•ARTICLE•Internet Research•2024•Cited by: 1•References: 10

    Purpose Online health communities (OHCs) have emerged on the Internet, substantially changing the conventional healthcare delivery model. Despite this emergence, the lack of patient participation and contribution always limits the success and sustainability of OHCs. Previous studies have disclosed that patients’ value co-creation behavior (VCB) helps organizations sustain OHCs. However, how the recent surge in artificial intelligence (AI) tools, …

  • The impact of social support chatbots on patients’ value co-creation behavior in online health communities

    Open Access•Muhammad Salman Latif, Jianjun Wang et al.•ARTICLE•Internet Research•2024•Cited by: 1•References: 10

    Purpose Online health communities (OHCs) have emerged on the Internet, substantially changing the conventional healthcare delivery model. Despite this emergence, the lack of patient participation and contribution always limits the success and sustainability of OHCs. Previous studies have disclosed that patients’ value co-creation behavior (VCB) helps organizations sustain OHCs. However, how the recent surge in artificial intelligence (AI) tools, …

  • Do ethics drive value co-creation behavior in online health communities

    Open Access•Muhammad Salman Latif, Jianjun Wang et al.•ARTICLE•Information Technology and People•2024

    Purpose Online health communities (OHCs) have been recognized as emerging platforms on the Internet used for health purposes. Despite its emergence, developing a successful OHC is still a challenge. Prior studies identified that value co-creation behavior (VCB) of members is an essential factor for sustaining OHCs; however, little is known about how members’ behavior drives to co-create value? Therefore, this study aims to discover the inclusive …

  • The impact of social support chatbots on patients’ value co-creation behavior in online health communities

    Open Access•Muhammad Salman Latif, Jianjun Wang et al.•ARTICLE•Internet Research•2024•Cited by: 1•References: 10

    Purpose Online health communities (OHCs) have emerged on the Internet, substantially changing the conventional healthcare delivery model. Despite this emergence, the lack of patient participation and contribution always limits the success and sustainability of OHCs. Previous studies have disclosed that patients’ value co-creation behavior (VCB) helps organizations sustain OHCs. However, how the recent surge in artificial intelligence (AI) tools, …

  • Patient influencer

    Muhammad Salman Latif, Jianjun Wang et al.•ARTICLE•Behaviour and Information…•2025

    The world has witnessed a rapid rise of online health communities (OHCs) where patients can create a powerful network of support and resources to make a meaningful difference in people’s health lives. Despite this rapid rise, healthcare authorities and organisations are under enormous pressure to create a sustainable environment for OHCs. Prior studies revealed that encouraging patient value co-creation behaviour (VCB) is substantially beneficial…

  • Promoting Sustainable Development Through Green Campaigns

    Open Access•Muhammad Bilal, Xu Mingxiang et al.•ARTICLE•Sustainable Development•2026

    This study aimed to elucidate the motives behind green purchase intention (GPI) using a cross‐cultural application of the stimuli–organism–response (S‐O‐R) framework. Specifically, it compared Pakistan and China, markets that differ in both cultural orientation and green market maturity. The study developed a theoretical model that incorporates ecological concern, environmental concern, environmental knowledge, green consumer attitudes, and colle…

Co-Creation (3 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Psychology (3 works) · Service and Product Innovation (3 works) · Social Psychology (3 works) · Business (2 works) · Knowledge management (2 works) · Marketing (2 works) · Sociology (2 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae