Y Greg Song

Biographic Data

ID4431920
NAMEY Greg Song
GIVEN NAMESY Greg
FAMILY NAMESong
SIGNATURESONG Y G
AFFILIATIONSUniversity of St. Thomas - Minnesota
ORCID0000-0002-9821-4263
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS3
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2025
H-INDEX1

  • Is It Transparent or Surveillant? The Effects of Personalized Advertising and Privacy Policy on Advertising Effectiveness

    Sangwook Lee, Won-Ki Moon et al.ARTICLEJournal of Interactive Advertising2025

    Consumers encounter personalized ads while online, some of which are excessively tailored and reflect consumers’ past online activities. This degree of personalization can feel invasive, prompting websites to provide their privacy policies. Across two studies, we explored the effects of online behavioral advertising (OBA) with transparent privacy policy on consumers’ evaluations of advertisements. In the first study, we hypothesized that an OBA c…

  • “False advertising, fact-checked” examining how social identification affects fact-checking of false advertisements

    Y Greg Song, Natalie Brown‐devlin et al.ARTICLEInternational Journal of…2025

    This study examines the effectiveness of fact-checking technology in combating false advertising on social media. Focusing on two understudied consumer groups: vegans and vegetarians (Study 1) and mothers (Study 2), the study employs a social identity framework to explore the impact of fact-checking tools on consumer perceptions. The findings indicate that such tools can be beneficial for consumers, leading them to have a heightened sense of dece…

  • Why can parents’ phubbing affect mobile phone addiction? Perspective of the I-Pace model

    Open AccessBo Liu, Hemuqing Xu et al.ARTICLEFrontiers in Psychiatry2025

    This study provides evidence that parental phubbing serves as a longitudinal predictor of mobile phone addiction, with maladaptive cognition and ego depletion acting as key mediators in this process

  • To Be Woke or Not to Be Woke? An Exploration of the Moral Foundations of Conservative Rejection of Brand Activism

    Josh T L Anderson, Kristen L Sussman et al.ARTICLEJournal of Interactive Advertising2024

    Brand activism has become a powerful way to communicate a brand’s values and attract consumers who expect stances on divisive issues, but it can also lead to backlash. Thus, in the current study, we examine the #GoWokeGoBroke movement, an online-based media campaign that is gaining traction, to serve as a starting point for brands and advertisers to decide whether to engage in or avoid brand activism. Our findings, based on moral foundations theo…

  • Advertising Artificial Intelligence (AI) Agents

    Y Greg Song, Jeongmin Ham et al.ARTICLEJournal of Interactive Advertising2024

    The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally, this research examines how the exhibition of these attributes in advertisements impacts consumer perceptions. In doing so, this study represents an initial look at how advertisers can strategically promote conversational AI agents to consumers. The pr…

  • Bridging the health literacy gap through AI chatbot design

    Open AccessEunjoo Jin, Yuhosua Ryoo et al.ARTICLEInternet Research2024Cited by: 3References: 5

    Purpose Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot …