Mahesh Gadekar
Biographic Data
| ID | 4431922 |
|---|---|
| NAME | Mahesh Gadekar |
| GIVEN NAMES | Mahesh |
| FAMILY NAME | Gadekar |
| SIGNATURE | GADEKAR M |
| AFFILIATIONS | Indian Institute of Technology Jammu |
| ORCID | 0000-0002-2229-069X |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
A qualitative exploration to understand consumers' meat preferences in an emerging market through the TPB model
Purpose This paper investigates the factors and how they lead to meat choice decisions based on preferred slaughter practices. The literature has established the role of psychological factors and morality perception in meat choice decisions. However, it explores how consumers' behavioural intention is impacted towards alternative meat when consumer guilt is activated in different cultural settings. Design/methodology/approach This study included …
Digital influencers in different cultural contexts
Purpose Brands can build meaningful, effective connections with consumers through digital influencers. This paper aims to understand the factors determining digital influencers’ success concerning brand-related (i.e. intention to follow influencer advice) and influencer-related (i.e. intention to recommend the influencer) outcomes. We present a conceptual model derived from established theories and psychological reasoning, identifying influencer …
CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands
Digital influencers in different cultural contexts
Purpose Brands can build meaningful, effective connections with consumers through digital influencers. This paper aims to understand the factors determining digital influencers’ success concerning brand-related (i.e. intention to follow influencer advice) and influencer-related (i.e. intention to recommend the influencer) outcomes. We present a conceptual model derived from established theories and psychological reasoning, identifying influencer …
CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands
A qualitative exploration to understand consumers' meat preferences in an emerging market through the TPB model
Purpose This paper investigates the factors and how they lead to meat choice decisions based on preferred slaughter practices. The literature has established the role of psychological factors and morality perception in meat choice decisions. However, it explores how consumers' behavioural intention is impacted towards alternative meat when consumer guilt is activated in different cultural settings. Design/methodology/approach This study included …
Digital influencers in different cultural contexts
Purpose Brands can build meaningful, effective connections with consumers through digital influencers. This paper aims to understand the factors determining digital influencers’ success concerning brand-related (i.e. intention to follow influencer advice) and influencer-related (i.e. intention to recommend the influencer) outcomes. We present a conceptual model derived from established theories and psychological reasoning, identifying influencer …
Business (3 works) · Marketing (3 works) · Psychology (3 works) · Advertising (2 works) · Economics (2 works) · Environmental Sustainability in Business (2 works) · Perception (2 works) · Affect (linguistics) (1 works) · Brand management (1 works) · Business ethics (1 works)