Syed Muhammad Usman Tayyab
Biographic Data
| ID | 4431934 |
|---|---|
| NAME | Syed Muhammad Usman Tayyab |
| GIVEN NAMES | Syed Muhammad Usman |
| FAMILY NAME | Tayyab |
| SIGNATURE | TAYYAB S M U |
| AFFILIATIONS | McGill University |
| ORCID | 0000-0002-7900-8077 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
A multi-model approach for the extension of the use and gratification theory in video game streaming
Purpose Video game streaming (VGS) is emerging as an extremely popular, highly interactive, inordinately subscribed and very dynamic form of digital media. Incorporated environmental elements, gratifications and user pre-existing attitudes in VGS, this paper presents the development of an extended model of uses and gratification theory (EUGT) for predicting users' behavior in novel technological context. Design/methodology/approach The proposed m…
Exploring the dual routes in influencing sales and adoption in augmented reality retailing
Purpose This study investigates augmented reality (AR) retailing and attempts to develop a profound understanding of consumer decision-making processes in AR-enabled e-retailing. Design/methodology/approach The study is grounded in rich informational cues and information processing mechanisms by incorporating the elaboration likelihood model (ELM) and trust transfer theory. This study employs a mixed analytic method that incorporates structural e…
The exploration of customization in augmented reality from the affordance lens
The coping strategies in fitness apps
Purpose Combining the coping theory and social support theory, this study aims to reveal users' coping strategies for mobile fitness app (MFA) engagement and fitness intentions with a rigorous and comprehensive hybrid research approach. Design/methodology/approach A three-stage hybrid research design was employed in this study. In the first stage, this study utilized structural equation modeling (SEM) to investigate the associations between copin…
How the intensity of the immersive experience impels the extent of Social Streaming App dependency? An empirical assessment with mediation and moderation effects
Hierarchical value-attainment paths of CBEC consumers
Purpose This study elicits the critical attributes, consequences and values associated with the purchasing process in the context of cross-border e-commerce (CBEC). The purpose is to provide a better understanding of the fundamental factors that determine consumer values in CBEC. Design/methodology/approach The study applies the means-end-chain theory and soft-laddering techniques to interview 60 CBEC consumers to construct an implication matrix …
Exploring the dual routes in influencing sales and adoption in augmented reality retailing
Purpose This study investigates augmented reality (AR) retailing and attempts to develop a profound understanding of consumer decision-making processes in AR-enabled e-retailing. Design/methodology/approach The study is grounded in rich informational cues and information processing mechanisms by incorporating the elaboration likelihood model (ELM) and trust transfer theory. This study employs a mixed analytic method that incorporates structural e…
A multi-model approach for the extension of the use and gratification theory in video game streaming
Purpose Video game streaming (VGS) is emerging as an extremely popular, highly interactive, inordinately subscribed and very dynamic form of digital media. Incorporated environmental elements, gratifications and user pre-existing attitudes in VGS, this paper presents the development of an extended model of uses and gratification theory (EUGT) for predicting users' behavior in novel technological context. Design/methodology/approach The proposed m…
The coping strategies in fitness apps
Purpose Combining the coping theory and social support theory, this study aims to reveal users' coping strategies for mobile fitness app (MFA) engagement and fitness intentions with a rigorous and comprehensive hybrid research approach. Design/methodology/approach A three-stage hybrid research design was employed in this study. In the first stage, this study utilized structural equation modeling (SEM) to investigate the associations between copin…
Hierarchical value-attainment paths of CBEC consumers
Purpose This study elicits the critical attributes, consequences and values associated with the purchasing process in the context of cross-border e-commerce (CBEC). The purpose is to provide a better understanding of the fundamental factors that determine consumer values in CBEC. Design/methodology/approach The study applies the means-end-chain theory and soft-laddering techniques to interview 60 CBEC consumers to construct an implication matrix …
Hierarchical value-attainment paths of CBEC consumers
Purpose This study elicits the critical attributes, consequences and values associated with the purchasing process in the context of cross-border e-commerce (CBEC). The purpose is to provide a better understanding of the fundamental factors that determine consumer values in CBEC. Design/methodology/approach The study applies the means-end-chain theory and soft-laddering techniques to interview 60 CBEC consumers to construct an implication matrix …
How the intensity of the immersive experience impels the extent of Social Streaming App dependency? An empirical assessment with mediation and moderation effects
The exploration of customization in augmented reality from the affordance lens
The coping strategies in fitness apps
Purpose Combining the coping theory and social support theory, this study aims to reveal users' coping strategies for mobile fitness app (MFA) engagement and fitness intentions with a rigorous and comprehensive hybrid research approach. Design/methodology/approach A three-stage hybrid research design was employed in this study. In the first stage, this study utilized structural equation modeling (SEM) to investigate the associations between copin…
Exploring the dual routes in influencing sales and adoption in augmented reality retailing
Purpose This study investigates augmented reality (AR) retailing and attempts to develop a profound understanding of consumer decision-making processes in AR-enabled e-retailing. Design/methodology/approach The study is grounded in rich informational cues and information processing mechanisms by incorporating the elaboration likelihood model (ELM) and trust transfer theory. This study employs a mixed analytic method that incorporates structural e…
A multi-model approach for the extension of the use and gratification theory in video game streaming
Purpose Video game streaming (VGS) is emerging as an extremely popular, highly interactive, inordinately subscribed and very dynamic form of digital media. Incorporated environmental elements, gratifications and user pre-existing attitudes in VGS, this paper presents the development of an extended model of uses and gratification theory (EUGT) for predicting users' behavior in novel technological context. Design/methodology/approach The proposed m…
Computer Science (6 works) · Psychology (5 works) · Technology Adoption and User Behaviour (5 works) · Digital Marketing and Social Media (4 works) · Originality (4 works) · Social Psychology (3 works) · Structural equation modeling (3 works) · Applied Psychology (2 works) · Human–computer interaction (2 works) · Impact of Technology on Adolescents (2 works)