Jaroslava Gburová
Biographic Data
| ID | 4433320 |
|---|---|
| NAME | Jaroslava Gburová |
| GIVEN NAMES | Jaroslava |
| FAMILY NAME | Gburová |
| SIGNATURE | GBUROVÁ J |
| AFFILIATIONS | University of Ss. Cyril and Methodius in Trnava |
| ORCID | 0000-0002-7953-7059 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism
In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze the…
The impact of marketing activities on increasing interest in Digital Cryptocurrencies
This study examines consumer attitudes toward cryptocurrencies in Slovakia, focusing on the perceived adequacy of their promotion and the influence of demographic factors such as education, gender, and age. The findings reveal that a significant majority of respondents view cryptocurrency promotion as insufficient, with 77.77% expressing dissatisfaction. Demographic factors were found to have minimal impact on attitudes, suggesting that universal…
Identification of the territorial conditions for the film tourism development in Slovak Republic
Tourist visits to a destination or attraction as a result of the destination being featured on television, video, or the cinema screen were the ones, that stimulated the creation and development of film tourism, which quickly established itself in global conditions. The main objective of the paper was focused on the identification and the perception of the conditions of film tourism development in Slovak republic. So far, a lot of film production…
Analysis of the impact of celebrity and influencer marketing on promoting cryptocurrencies in the tourism industry
This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to i…
Impact of Digital Tools on the Interest in Visiting Heritage Objects in Tourism
Heritage objects play an important role not only for the development of tourism but also for the knowledge of humanity. This contribution is focused on the perception of the importance of applying modern digital tools to heritage objects. The aim of the paper is to find out and analytically evaluate whether the implementation of modern digital tools motivates to a more significant visit of heritage objects. Based on a sample of respondents from t…
Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism
In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze the…
The impact of marketing activities on increasing interest in Digital Cryptocurrencies
This study examines consumer attitudes toward cryptocurrencies in Slovakia, focusing on the perceived adequacy of their promotion and the influence of demographic factors such as education, gender, and age. The findings reveal that a significant majority of respondents view cryptocurrency promotion as insufficient, with 77.77% expressing dissatisfaction. Demographic factors were found to have minimal impact on attitudes, suggesting that universal…
Identification of the territorial conditions for the film tourism development in Slovak Republic
Tourist visits to a destination or attraction as a result of the destination being featured on television, video, or the cinema screen were the ones, that stimulated the creation and development of film tourism, which quickly established itself in global conditions. The main objective of the paper was focused on the identification and the perception of the conditions of film tourism development in Slovak republic. So far, a lot of film production…
Analysis of the impact of celebrity and influencer marketing on promoting cryptocurrencies in the tourism industry
This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to i…
Impact of Digital Tools on the Interest in Visiting Heritage Objects in Tourism
Heritage objects play an important role not only for the development of tourism but also for the knowledge of humanity. This contribution is focused on the perception of the importance of applying modern digital tools to heritage objects. The aim of the paper is to find out and analytically evaluate whether the implementation of modern digital tools motivates to a more significant visit of heritage objects. Based on a sample of respondents from t…
Impact of digital marketing on the purchasing behavior of modern consumers in the field of tourism
In the current digital environment, digital marketing plays a crucial role in shaping and influencing consumer preferences and decision-making processes. With the increasing digitalization of society and the abundance of online information, digital marketing has become an inseparable part of promotional strategies in the field of tourism. This study aims to explore several forms of promotion, with an emphasis on digital marketing, and analyze the…
Business (4 works) · Digital Marketing and Social Media (4 works) · Geography (4 works) · Marketing (4 works) · Tourism (4 works) · Advertising (3 works) · Political science (3 works) · Archaeology (2 works) · Cryptocurrency (2 works) · Demographics (2 works)