Jin Hou
Biographic Data
| ID | 4437205 |
|---|---|
| NAME | Jin Hou |
| GIVEN NAMES | Jin |
| FAMILY NAME | Hou |
| SIGNATURE | HOU J |
| AFFILIATIONS | University of Technology Malaysia |
| ORCID | 0000-0003-4004-9071 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Buying for a Better World: The Power of Marketing to Encourage Millennials to Choose Second‐Hand Luxury Clothing
This study investigates factors that may drive Chinese millennials' intentions to purchase second‐hand luxury clothing (SHLC). Grounded in the Stimulus‐Organism‐Response (S‐O‐R) theory, it investigates how electronic word‐of‐mouth (eWOM), publicity and environmental advertisements relate to moral obligation, which subsequently predicts SHLC purchase intention. Additionally, it explores the moderating effect of consumers' perception of SHLC. Data …
No prominent works on this page.
Buying for a Better World: The Power of Marketing to Encourage Millennials to Choose Second‐Hand Luxury Clothing
This study investigates factors that may drive Chinese millennials' intentions to purchase second‐hand luxury clothing (SHLC). Grounded in the Stimulus‐Organism‐Response (S‐O‐R) theory, it investigates how electronic word‐of‐mouth (eWOM), publicity and environmental advertisements relate to moral obligation, which subsequently predicts SHLC purchase intention. Additionally, it explores the moderating effect of consumers' perception of SHLC. Data …
Advertising (1 works) · Business (1 works) · Clothing (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Digital Marketing and Social Media (1 works) · Marketing (1 works) · Political science (1 works) · Power (physics (1 works)