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Milan Radovanović

Biographic Data

ID4437208
NAMEMilan Radovanović
GIVEN NAMESMilan
FAMILY NAMERadovanović
SIGNATURERADOVANOVIC M
AFFILIATIONSSouth Ural State University
ORCID0000-0002-9702-3879
VERIFIEDYes
TOTAL WORKS20
TOTAL CITATIONS5
AUTHOR COUNT20
EDITOR COUNT0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Communicating digital responsibility

    Open Access•Dunja Demirović Bajrami, Marko D Petrović et al.•ARTICLE•Frontiers in Communication•2026

    Objective In digital tourism environments, organizations must communicate trustworthiness under conditions of data vulnerability and limited face-to-face interaction. This study conceptualizes Digital Corporate Social Responsibility (DCSR) as a communication-based trust signal and examines how it shapes digital trust, corporate reputation, and consumer responses, while accounting for the moderating role of perceived data breach risk. Methods Data…

  • From Heritage Preservation to Sustainable Transition

    Open Access•Tamara Gajić, Dunja Demirović Bajrami et al.•ARTICLE•Heritage•2026

    This paper examines how forest by-products (potash, tar, resin and charcoal—PoTaRCh), with a special focus on charcoal production, are presented in contemporary heritage tourism and how different communication frameworks influence the audience’s perceptions and intentions in the context of low-carbon development. The research is based on a combined methodological approach. Qualitative analysis of 70 communication units from the field of heritage …

  • Contested Marketplaces

    Open Access•Zlata Vuksanović-Macura, Stefan Denda et al.•ARTICLE•Urban Science•2026•References: 12

    Open-air food markets have long functioned as key sites of food provision, social interaction, and local economic exchange in European cities. In recent decades, many of these markets have undergone significant transformation as part of modernization-oriented urban regeneration. This study examines the transformation of Palilula Market in Belgrade, Serbia’s capital, from a traditional open-air market to a large, enclosed market complex, situating…

  • Virtual Paths to the Past

    Open Access•Dunja Demirović Bajrami, Marko D Petrović et al.•ARTICLE•GeoJournal of Tourism and Geosites•2025

    The study investigates how digital interpretation tools impact visitor experiences at cultural heritage sites in Serbia, focusing on satisfaction, emotional and cognitive engagement, educational outcomes, and ease of use. In response to evolving visitor expectations and the growing integration of digital technologies in tourism, this research addresses gaps related to demographic variations and lesser-known heritage sites in Southeast Europe. A m…

  • Reindustrializing the Hidden Gems

    Open Access•Dunja Demirović Bajrami, Marko D Petrović et al.•ARTICLE•Urban Science•2025

    This paper presents a systematic review of 103 peer-reviewed articles on creative reindustrialization in second-tier cities, a process through which these cities use culture, creativity, innovation, and heritage to transform post-industrial urban landscapes. Our review identifies four core dimensions of creative reindustrialization: cultural and creative industries, knowledge-based urban development and smart innovation, sustainability and creati…

  • Outperforming the market

    Open Access•Darko B Vukovic, Orifjon O U Kurbonov et al.•ARTICLE•Humanities and Social Sciences…•2024

    We employ StarMine to investigate the impact of analyst recommendations on stock performance. We test whether star-ranked analysts generate abnormal returns and outperform non-stars in short and long portfolios. Utilizing buy-and-hold calendar-time portfolio methodology, we calculate portfolio alphas using various asset pricing models, including CPM, the Fama and French 3-factor model, and the Carhart 4-factor model. Results indicate that all ana…

  • Political Power and Its Representation

    Open Access•Milan Radovanović•ARTICLE•AM Journal of Art and Media Studies•2024

    Understanding the concept of representation as a key factor involved in the process of meaning production in a society, can help us answer the following questions: what does the concept of representation mean in the context of constituting and producing political power, what does the process of representation entail, and how does it function? Our focus will be on the idea that political power is produced through regimes of verbal and visual repre…

  • What Are the Current Directions in the Local Marketplaces Fiscalization? The Online Media Content Analysis

    Open Access•Stefan Denda, Marko D Petrović et al.•ARTICLE•Societies•2024•Cited by: 1•References: 8

    Local markets have been a special setting throughout human history. Apart from their important social role, they had immeasurable economic importance as primary forms of exchange of goods (trade). Nonetheless, they experienced numerous transformational changes that affected their functioning. Like other countries, Serbia has a long tradition of market activity. However, several novelties have been introduced in recent years. Among many, the proce…

  • Does Empowerment of National Minorities Through Sustainable Ethnic Tourism Overcome Prejudices? Lessons From Serbia

    Open Access•Tamara Gajić, Sonja Veljović et al.•ARTICLE•Journal of Community & Applied…•2024•Cited by: 1•References: 4

    This study analyses the perceptions and attitudes of national minorities in Serbia towards the impact of ethnic tourism on the preservation of their cultural identity, economic benefits, the reduction of prejudices and the future development of ethnic‐tourism. Using a qualitative approach, semi‐structured interviews were conducted with members of different national minorities: Slovaks, Hungarians, Bosniaks, Ruthenians, Vlachs and Roma. Thematic a…

  • The power of fears in the travel decision – covid-19 against lack of money

    Open Access•Tamara Gajić, Marko D Petrović et al.•ARTICLE•Journal of Tourism Futures•2023

    Purpose During the pandemic, two types of fear were identified that occur significantly in all groups or profiles of people. The aim of this paper is to determine which of the two types of fears exist in certain psychological groups, and which of the fears strongly influence the decision to travel. Design/methodology/approach The VALS 2 method and standardized questionnaire were used for the segmentation of the tourist market or for the determina…

  • Significance of the Work Environment and Personal Resources for Employees’ Well-Being at Work in the Hospitality Sector

    Open Access•Dunja Demirović Bajrami, Marko D Petrović et al.•ARTICLE•International Journal of…•2022

    The aim of the study was to investigate whether different elements of the work environment (manifested by job demands, job control, and social support) and personal resources were linked to employees' well-being at work. Based on data gathered from 574 employees in the hospitality industry in Serbia, it was also tested if personal resources, expressed through self-efficacy, hope, optimism, and resilience, could moderate the relationship between w…

  • Lessons learned from historical development and modern practice of marketplaces – focus on the Serbian capital city

    Open Access•Marko D Petrović, Edna Ely-Ledesma et al.•ARTICLE•International Journal of…•2022•References: 46

    Purpose The starting premise of the case study is to describe the ongoing interventions and experiences within the observed public marketplaces' organization. The objective of the research is to examine specified aspects of social and economic perspectives and the role of marketplaces in changing the local surroundings and economy of the Serbian capital and its largest city – Belgrade. Design/methodology/approach Multiple methods of analysis, suc…

  • The Conditionality of Outdoor Sports Events on Weather-Induced Impacts and Possible Solution

    Open Access•Marko D Petrović, Milan Radovanović et al.•ARTICLE•Journal of Hospitality & Tourism…•2021

    All over the globe, outdoor sports events are highly affected by weather conditions that frequently influence the comfort of the players and sports fans, the duration, or even the cancelation of the event. To verify the range of weather-induced impacts on selected Major League Baseball events, this interdisciplinary study investigated the causes of unexpected postponements of several Major League Baseball games in March and April 2018, according …

  • Nature Tourism in National Parks

    Open Access•Tatiana N Tretiakova, Julia A Syromiatnikova et al.•ARTICLE•Regional Research of Russia•2021

    The paper presents a possible new concept of the management of tourism in protected areas in Russia, which includes researching the visitors’ perceptions and their specific habits, as opposed to traditional “self-regulating” tourism. The survey method was applied to a sample of 319 respondents to establish the visitors’ attitude toward the impact of tourism and the effect that impact has on their stay in the Zyuratkul National Park in Russia. The…

  • The Evaluation of Undiscovered Archeological Geoheritage Potential – The Case of Rudna Glava Site (Eastern Serbia)

    Open Access•Dobrila LUKIĆ, Marko D Petrović et al.•ARTICLE•GeoJournal of Tourism and Geosites•2021

    As one of the oldest documented mines in Europe, Rudna Glava should be at the very top when it comes to geotourist visits in Serbia and the Balkans. The research goal is to point out the possibilities of geotourism development in this part of Serbia, while the findings aim to identify the existing problems for geotourism development in the area. Тhe study will analyze the geotourism potential of this archaeological site by using the Geosite Asses…

  • How Can Small-Scale Events Contribute to the Tourism Progress of an Undeveloped Border Area? Lesson From Eastern Serbia

    Open Access•Dobrila LUKIĆ, Sunčica STANKOVIĆ et al.•ARTICLE•GeoJournal of Tourism and Geosites•2020

    The study analyses the role and impact of the event "Danube Fair" (Eastern Serbia) in the tourism progress of the less-advantaged border area. The aim of this paper is to emphasize the significance of the role of events in the tourism development of rural settings and the attraction of domestic and foreign visitors with the specific offer of this part of Serbia. The tourism valorization of the event "Danube Fair" was done according to the geograp…

  • Tour Guide's Competencies as Predictors of Tourists' Sustainable Behavior – Evidence From National Parks

    Open Access•Dunja Demirović Bajrami, Tatiana N Tretiakova et al.•ARTICLE•GeoJournal of Tourism and Geosites•2020

    The aim of the study was to identify which tour guide's competencies can be predictors of environmentally sustainable behavior of visitors of national parks. Authors gathered answers through questionnaires from 305 visitors of two national parks located in Serbia. The results showed that guide's knowledge and telling stories in an engaging and interesting way were predictors for almost all learning outcomes. Also, guides who are energetic and sho…

  • Tourism and Natural Environment in the Np Taganay (Russia) - Habits and Perceptions of the Visitors

    Open Access•Tatiana N Tretiakova, Jovana Brankov et al.•ARTICLE•GeoJournal of Tourism and Geosites•2019

    The research analyzes attitudes and habits of the visitors in the National Park (NP) Taganay on South Urals in Russia. The survey method was applied on a sample of 305 respondents in order to investigate visitors' travel habits, as well as their perceptions regarding different experiences they were exposed to. The results identified a strong positive perception regarding overall experiences from visiting the NP. Specific permanent patterns of beh…

  • Women’s empowerment through self-employment in tourism

    Open Access•Aleksandra Vujko, Marko D Petrović et al.•ARTICLE•Annals of Tourism Research•2019•Cited by: 3•References: 13

  • A multidisciplinary study of significant migrations on the territory of Vojvodina in the 20th century

    Open Access•Zeljko Bjeljac, Milan Radovanović•ARTICLE•Glasnik Etnografskog instituta•2016

    Migrations of population in a particular area and/or at a particular time represent the phenomenon of global proportions. As such, they require multidisciplinary approach to research. The most common questions posed by the individual, but also multidisciplinary scientific disciplines are: Who is moving? Where are they going? Why do they go? What are the natural and economic conditions of migrations? Why do migrations occur and how they maintain o…

  • Women’s empowerment through self-employment in tourism

    Open Access•Aleksandra Vujko, Marko D Petrović et al.•ARTICLE•Annals of Tourism Research•2019•Cited by: 3•References: 13

  • What Are the Current Directions in the Local Marketplaces Fiscalization? The Online Media Content Analysis

    Open Access•Stefan Denda, Marko D Petrović et al.•ARTICLE•Societies•2024•Cited by: 1•References: 8

    Local markets have been a special setting throughout human history. Apart from their important social role, they had immeasurable economic importance as primary forms of exchange of goods (trade). Nonetheless, they experienced numerous transformational changes that affected their functioning. Like other countries, Serbia has a long tradition of market activity. However, several novelties have been introduced in recent years. Among many, the proce…

  • Does Empowerment of National Minorities Through Sustainable Ethnic Tourism Overcome Prejudices? Lessons From Serbia

    Open Access•Tamara Gajić, Sonja Veljović et al.•ARTICLE•Journal of Community & Applied…•2024•Cited by: 1•References: 4

    This study analyses the perceptions and attitudes of national minorities in Serbia towards the impact of ethnic tourism on the preservation of their cultural identity, economic benefits, the reduction of prejudices and the future development of ethnic‐tourism. Using a qualitative approach, semi‐structured interviews were conducted with members of different national minorities: Slovaks, Hungarians, Bosniaks, Ruthenians, Vlachs and Roma. Thematic a…

  • A multidisciplinary study of significant migrations on the territory of Vojvodina in the 20th century

    Open Access•Zeljko Bjeljac, Milan Radovanović•ARTICLE•Glasnik Etnografskog instituta•2016

    Migrations of population in a particular area and/or at a particular time represent the phenomenon of global proportions. As such, they require multidisciplinary approach to research. The most common questions posed by the individual, but also multidisciplinary scientific disciplines are: Who is moving? Where are they going? Why do they go? What are the natural and economic conditions of migrations? Why do migrations occur and how they maintain o…

  • Tourism and Natural Environment in the Np Taganay (Russia) - Habits and Perceptions of the Visitors

    Open Access•Tatiana N Tretiakova, Jovana Brankov et al.•ARTICLE•GeoJournal of Tourism and Geosites•2019

    The research analyzes attitudes and habits of the visitors in the National Park (NP) Taganay on South Urals in Russia. The survey method was applied on a sample of 305 respondents in order to investigate visitors' travel habits, as well as their perceptions regarding different experiences they were exposed to. The results identified a strong positive perception regarding overall experiences from visiting the NP. Specific permanent patterns of beh…

  • Women’s empowerment through self-employment in tourism

    Open Access•Aleksandra Vujko, Marko D Petrović et al.•ARTICLE•Annals of Tourism Research•2019•Cited by: 3•References: 13

  • How Can Small-Scale Events Contribute to the Tourism Progress of an Undeveloped Border Area? Lesson From Eastern Serbia

    Open Access•Dobrila LUKIĆ, Sunčica STANKOVIĆ et al.•ARTICLE•GeoJournal of Tourism and Geosites•2020

    The study analyses the role and impact of the event "Danube Fair" (Eastern Serbia) in the tourism progress of the less-advantaged border area. The aim of this paper is to emphasize the significance of the role of events in the tourism development of rural settings and the attraction of domestic and foreign visitors with the specific offer of this part of Serbia. The tourism valorization of the event "Danube Fair" was done according to the geograp…

  • Tour Guide's Competencies as Predictors of Tourists' Sustainable Behavior – Evidence From National Parks

    Open Access•Dunja Demirović Bajrami, Tatiana N Tretiakova et al.•ARTICLE•GeoJournal of Tourism and Geosites•2020

    The aim of the study was to identify which tour guide's competencies can be predictors of environmentally sustainable behavior of visitors of national parks. Authors gathered answers through questionnaires from 305 visitors of two national parks located in Serbia. The results showed that guide's knowledge and telling stories in an engaging and interesting way were predictors for almost all learning outcomes. Also, guides who are energetic and sho…

  • The Conditionality of Outdoor Sports Events on Weather-Induced Impacts and Possible Solution

    Open Access•Marko D Petrović, Milan Radovanović et al.•ARTICLE•Journal of Hospitality & Tourism…•2021

    All over the globe, outdoor sports events are highly affected by weather conditions that frequently influence the comfort of the players and sports fans, the duration, or even the cancelation of the event. To verify the range of weather-induced impacts on selected Major League Baseball events, this interdisciplinary study investigated the causes of unexpected postponements of several Major League Baseball games in March and April 2018, according …

  • Nature Tourism in National Parks

    Open Access•Tatiana N Tretiakova, Julia A Syromiatnikova et al.•ARTICLE•Regional Research of Russia•2021

    The paper presents a possible new concept of the management of tourism in protected areas in Russia, which includes researching the visitors’ perceptions and their specific habits, as opposed to traditional “self-regulating” tourism. The survey method was applied to a sample of 319 respondents to establish the visitors’ attitude toward the impact of tourism and the effect that impact has on their stay in the Zyuratkul National Park in Russia. The…

  • The Evaluation of Undiscovered Archeological Geoheritage Potential – The Case of Rudna Glava Site (Eastern Serbia)

    Open Access•Dobrila LUKIĆ, Marko D Petrović et al.•ARTICLE•GeoJournal of Tourism and Geosites•2021

    As one of the oldest documented mines in Europe, Rudna Glava should be at the very top when it comes to geotourist visits in Serbia and the Balkans. The research goal is to point out the possibilities of geotourism development in this part of Serbia, while the findings aim to identify the existing problems for geotourism development in the area. Тhe study will analyze the geotourism potential of this archaeological site by using the Geosite Asses…

  • Significance of the Work Environment and Personal Resources for Employees’ Well-Being at Work in the Hospitality Sector

    Open Access•Dunja Demirović Bajrami, Marko D Petrović et al.•ARTICLE•International Journal of…•2022

    The aim of the study was to investigate whether different elements of the work environment (manifested by job demands, job control, and social support) and personal resources were linked to employees' well-being at work. Based on data gathered from 574 employees in the hospitality industry in Serbia, it was also tested if personal resources, expressed through self-efficacy, hope, optimism, and resilience, could moderate the relationship between w…

  • Lessons learned from historical development and modern practice of marketplaces – focus on the Serbian capital city

    Open Access•Marko D Petrović, Edna Ely-Ledesma et al.•ARTICLE•International Journal of…•2022•References: 46

    Purpose The starting premise of the case study is to describe the ongoing interventions and experiences within the observed public marketplaces' organization. The objective of the research is to examine specified aspects of social and economic perspectives and the role of marketplaces in changing the local surroundings and economy of the Serbian capital and its largest city – Belgrade. Design/methodology/approach Multiple methods of analysis, suc…

  • The power of fears in the travel decision – covid-19 against lack of money

    Open Access•Tamara Gajić, Marko D Petrović et al.•ARTICLE•Journal of Tourism Futures•2023

    Purpose During the pandemic, two types of fear were identified that occur significantly in all groups or profiles of people. The aim of this paper is to determine which of the two types of fears exist in certain psychological groups, and which of the fears strongly influence the decision to travel. Design/methodology/approach The VALS 2 method and standardized questionnaire were used for the segmentation of the tourist market or for the determina…

  • Outperforming the market

    Open Access•Darko B Vukovic, Orifjon O U Kurbonov et al.•ARTICLE•Humanities and Social Sciences…•2024

    We employ StarMine to investigate the impact of analyst recommendations on stock performance. We test whether star-ranked analysts generate abnormal returns and outperform non-stars in short and long portfolios. Utilizing buy-and-hold calendar-time portfolio methodology, we calculate portfolio alphas using various asset pricing models, including CPM, the Fama and French 3-factor model, and the Carhart 4-factor model. Results indicate that all ana…

  • Political Power and Its Representation

    Open Access•Milan Radovanović•ARTICLE•AM Journal of Art and Media Studies•2024

    Understanding the concept of representation as a key factor involved in the process of meaning production in a society, can help us answer the following questions: what does the concept of representation mean in the context of constituting and producing political power, what does the process of representation entail, and how does it function? Our focus will be on the idea that political power is produced through regimes of verbal and visual repre…

  • What Are the Current Directions in the Local Marketplaces Fiscalization? The Online Media Content Analysis

    Open Access•Stefan Denda, Marko D Petrović et al.•ARTICLE•Societies•2024•Cited by: 1•References: 8

    Local markets have been a special setting throughout human history. Apart from their important social role, they had immeasurable economic importance as primary forms of exchange of goods (trade). Nonetheless, they experienced numerous transformational changes that affected their functioning. Like other countries, Serbia has a long tradition of market activity. However, several novelties have been introduced in recent years. Among many, the proce…

  • Does Empowerment of National Minorities Through Sustainable Ethnic Tourism Overcome Prejudices? Lessons From Serbia

    Open Access•Tamara Gajić, Sonja Veljović et al.•ARTICLE•Journal of Community & Applied…•2024•Cited by: 1•References: 4

    This study analyses the perceptions and attitudes of national minorities in Serbia towards the impact of ethnic tourism on the preservation of their cultural identity, economic benefits, the reduction of prejudices and the future development of ethnic‐tourism. Using a qualitative approach, semi‐structured interviews were conducted with members of different national minorities: Slovaks, Hungarians, Bosniaks, Ruthenians, Vlachs and Roma. Thematic a…

  • Virtual Paths to the Past

    Open Access•Dunja Demirović Bajrami, Marko D Petrović et al.•ARTICLE•GeoJournal of Tourism and Geosites•2025

    The study investigates how digital interpretation tools impact visitor experiences at cultural heritage sites in Serbia, focusing on satisfaction, emotional and cognitive engagement, educational outcomes, and ease of use. In response to evolving visitor expectations and the growing integration of digital technologies in tourism, this research addresses gaps related to demographic variations and lesser-known heritage sites in Southeast Europe. A m…

  • Reindustrializing the Hidden Gems

    Open Access•Dunja Demirović Bajrami, Marko D Petrović et al.•ARTICLE•Urban Science•2025

    This paper presents a systematic review of 103 peer-reviewed articles on creative reindustrialization in second-tier cities, a process through which these cities use culture, creativity, innovation, and heritage to transform post-industrial urban landscapes. Our review identifies four core dimensions of creative reindustrialization: cultural and creative industries, knowledge-based urban development and smart innovation, sustainability and creati…

  • Communicating digital responsibility

    Open Access•Dunja Demirović Bajrami, Marko D Petrović et al.•ARTICLE•Frontiers in Communication•2026

    Objective In digital tourism environments, organizations must communicate trustworthiness under conditions of data vulnerability and limited face-to-face interaction. This study conceptualizes Digital Corporate Social Responsibility (DCSR) as a communication-based trust signal and examines how it shapes digital trust, corporate reputation, and consumer responses, while accounting for the moderating role of perceived data breach risk. Methods Data…

  • From Heritage Preservation to Sustainable Transition

    Open Access•Tamara Gajić, Dunja Demirović Bajrami et al.•ARTICLE•Heritage•2026

    This paper examines how forest by-products (potash, tar, resin and charcoal—PoTaRCh), with a special focus on charcoal production, are presented in contemporary heritage tourism and how different communication frameworks influence the audience’s perceptions and intentions in the context of low-carbon development. The research is based on a combined methodological approach. Qualitative analysis of 70 communication units from the field of heritage …

  • Contested Marketplaces

    Open Access•Zlata Vuksanović-Macura, Stefan Denda et al.•ARTICLE•Urban Science•2026•References: 12

    Open-air food markets have long functioned as key sites of food provision, social interaction, and local economic exchange in European cities. In recent decades, many of these markets have undergone significant transformation as part of modernization-oriented urban regeneration. This study examines the transformation of Palilula Market in Belgrade, Serbia’s capital, from a traditional open-air market to a large, enclosed market complex, situating…

Tourism (12 works) · Business (9 works) · Diverse Aspects of Tourism Research (9 works) · Geography (8 works) · Sociology (8 works) · Political science (6 works) · Psychology (6 works) · Marketing (5 works) · Advertising (4 works) · Economics (4 works)

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