Samuel Mensah
Biographic Data
| ID | 4441768 |
|---|---|
| NAME | Samuel Mensah |
| GIVEN NAMES | Samuel |
| FAMILY NAME | Mensah |
| SIGNATURE | MENSAH S |
| AFFILIATIONS | University of Sheffield |
| ORCID | 0000-0003-0779-5574 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 6 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Understanding the communicative strategies used in online political advertising and how the public views them
Concerns about online political advertising often focus on the techniques used to engage the intended audience. This article assesses the communicative strategies used in online political advertising and their reception by the public by analysing 2272 Facebook ads during the 2019 UK general election. By examining the prominence, tone, and source of six communicative strategies, we find that different communicative strategies are not used to the s…
Is There a Permanent Campaign for Online Political Advertising? Investigating Partisan and Non-Party Campaign Activity in the UK between 2018–2021
Permanent campaigning has been widely examined in electoral scholarship. However, few studies have looked at paid online political advertising or compared the degree to which different types of actor engage in permanent campaigns. To fill these gaps, we present an in-depth study of online political advertising within the UK to provide new insight into the dynamics of the permanent campaign. Analyzing data from the Facebook advertising archive bet…
Short-Term Changes in Behaviors Resulting from Covid-19-Related Social Isolation and Their Influences on Mental Health in Ghana
Is There a Permanent Campaign for Online Political Advertising? Investigating Partisan and Non-Party Campaign Activity in the UK between 2018–2021
Permanent campaigning has been widely examined in electoral scholarship. However, few studies have looked at paid online political advertising or compared the degree to which different types of actor engage in permanent campaigns. To fill these gaps, we present an in-depth study of online political advertising within the UK to provide new insight into the dynamics of the permanent campaign. Analyzing data from the Facebook advertising archive bet…
Understanding the communicative strategies used in online political advertising and how the public views them
Concerns about online political advertising often focus on the techniques used to engage the intended audience. This article assesses the communicative strategies used in online political advertising and their reception by the public by analysing 2272 Facebook ads during the 2019 UK general election. By examining the prominence, tone, and source of six communicative strategies, we find that different communicative strategies are not used to the s…
Short-Term Changes in Behaviors Resulting from Covid-19-Related Social Isolation and Their Influences on Mental Health in Ghana
Short-Term Changes in Behaviors Resulting from Covid-19-Related Social Isolation and Their Influences on Mental Health in Ghana
Is There a Permanent Campaign for Online Political Advertising? Investigating Partisan and Non-Party Campaign Activity in the UK between 2018–2021
Permanent campaigning has been widely examined in electoral scholarship. However, few studies have looked at paid online political advertising or compared the degree to which different types of actor engage in permanent campaigns. To fill these gaps, we present an in-depth study of online political advertising within the UK to provide new insight into the dynamics of the permanent campaign. Analyzing data from the Facebook advertising archive bet…
Understanding the communicative strategies used in online political advertising and how the public views them
Concerns about online political advertising often focus on the techniques used to engage the intended audience. This article assesses the communicative strategies used in online political advertising and their reception by the public by analysing 2272 Facebook ads during the 2019 UK general election. By examining the prominence, tone, and source of six communicative strategies, we find that different communicative strategies are not used to the s…
Advertising (2 works) · Business (2 works) · Law (2 works) · Law (2 works) · Media Studies and Communication (2 works) · Political advertising (2 works) · Political science (2 works) · Politics (2 works) · Public relations (2 works) · Social Media and Politics (2 works)