Jiaying Zhou
Biographic Data
| ID | 4448564 |
|---|---|
| NAME | Jiaying Zhou |
| GIVEN NAMES | Jiaying |
| FAMILY NAME | Zhou |
| SIGNATURE | ZHOU J |
| AFFILIATIONS | Osaka University of Economics |
| ORCID | 0009-0009-9804-7897 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Impact of online food delivery usage on switching costs, variety seeking and marketing exposure
Purpose This study investigates how the use of online food delivery (OFD) services can motivate consumers to switch between food providers through its impact on switching costs, variety-seeking tendencies and exposure to competitors' marketing activities. Design/methodology/approach We develop a structural equation model in which the usage frequency of OFD services is postulated to weaken procedural and relational switching costs and increase var…
Varieties of anti‐imperialism in modern China, 1890s–1920s
The modern critique of imperialism as a political economical system first emerged in Britian in late 19th century and quickly developed along two major paths: a capitalist critique and Marxian socialist one. Both critiques reached China during this period, but the Marxian socialist interpretation proved especially attractive to Chinese activists and intellectuals in part because of the influence of the Third Communist International (Comintern) bu…
No prominent works on this page.
Varieties of anti‐imperialism in modern China, 1890s–1920s
The modern critique of imperialism as a political economical system first emerged in Britian in late 19th century and quickly developed along two major paths: a capitalist critique and Marxian socialist one. Both critiques reached China during this period, but the Marxian socialist interpretation proved especially attractive to Chinese activists and intellectuals in part because of the influence of the Third Communist International (Comintern) bu…
Impact of online food delivery usage on switching costs, variety seeking and marketing exposure
Purpose This study investigates how the use of online food delivery (OFD) services can motivate consumers to switch between food providers through its impact on switching costs, variety-seeking tendencies and exposure to competitors' marketing activities. Design/methodology/approach We develop a structural equation model in which the usage frequency of OFD services is postulated to weaken procedural and relational switching costs and increase var…
Ancient history (1 works) · Business (1 works) · China (1 works) · Chinese history and philosophy (1 works) · Competitor analysis (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Digital Marketing and Social Media (1 works) · History (1 works)