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Carlos Díaz Ruiz

Biographic Data

ID4448810
NAMECarlos Díaz Ruiz
GIVEN NAMESCarlos Díaz
FAMILY NAMERuiz
SIGNATURERUIZ C D
AFFILIATIONSHanken School of Economics
ORCID0000-0002-1724-8665
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS4
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Echo chamber dynamics on social media

    Open Access•Carlos Díaz Ruiz•ARTICLE•New Media & Society•2026

    Research on echo chambers has produced mixed support for the “echo chamber hypothesis,” partly because this complex phenomenon cannot be reduced to a single testable claim. To move the field forward, it is necessary to examine its internal dynamics. Building on a teleological reading of prior research, this article theorizes an integrative framework that distinguishes between endogenous media aspects and exogenous meddling in social media’s infor…

  • Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

    Open Access•Carlos Díaz Ruiz•BOOK•Market-Oriented Disinformation…•2025

    Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes th…

  • Disinformation on digital media platforms: A market-shaping approach

    Open Access•Carlos Díaz Ruiz•ARTICLE•New Media & Society•2023•Cited by: 4•References: 15

    The proliferation of deceptive content online has led to the recognition that some actors in the digital media ecosystem profit from disinformation’s rapid spread. The reason is that a market designed to monetize engagement with fringe audiences encourages actors to create content that can go viral, hence creating financial incentives to circulate controversial claims, adversarial narratives, and deceptive content. The theoretical claim of this p…

  • Disinformation on digital media platforms: A market-shaping approach

    Open Access•Carlos Díaz Ruiz•ARTICLE•New Media & Society•2023•Cited by: 4•References: 15

    The proliferation of deceptive content online has led to the recognition that some actors in the digital media ecosystem profit from disinformation’s rapid spread. The reason is that a market designed to monetize engagement with fringe audiences encourages actors to create content that can go viral, hence creating financial incentives to circulate controversial claims, adversarial narratives, and deceptive content. The theoretical claim of this p…

  • Disinformation on digital media platforms: A market-shaping approach

    Open Access•Carlos Díaz Ruiz•ARTICLE•New Media & Society•2023•Cited by: 4•References: 15

    The proliferation of deceptive content online has led to the recognition that some actors in the digital media ecosystem profit from disinformation’s rapid spread. The reason is that a market designed to monetize engagement with fringe audiences encourages actors to create content that can go viral, hence creating financial incentives to circulate controversial claims, adversarial narratives, and deceptive content. The theoretical claim of this p…

  • Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

    Open Access•Carlos Díaz Ruiz•BOOK•Market-Oriented Disinformation…•2025

    Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes th…

  • Echo chamber dynamics on social media

    Open Access•Carlos Díaz Ruiz•ARTICLE•New Media & Society•2026

    Research on echo chambers has produced mixed support for the “echo chamber hypothesis,” partly because this complex phenomenon cannot be reduced to a single testable claim. To move the field forward, it is necessary to examine its internal dynamics. Building on a teleological reading of prior research, this article theorizes an integrative framework that distinguishes between endogenous media aspects and exogenous meddling in social media’s infor…

Misinformation and Its Impacts (3 works) · Social media (3 works) · Business (2 works) · Computer Science (2 works) · Disinformation (2 works) · Social Media and Politics (2 works) · World Wide Web (2 works) · Advertising (1 works) · Big Data and Business Intelligence (1 works) · Digital content (1 works)

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