Krisztina Burai
Biographic Data
| ID | 4448830 |
|---|---|
| NAME | Krisztina Burai |
| GIVEN NAMES | Krisztina |
| FAMILY NAME | Burai |
| SIGNATURE | BURAI K |
| AFFILIATIONS | Eötvös Loránd University |
| ORCID | 0009-0009-1165-7263 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Faces of Europe
Social media platforms have become central arenas for election campaigning, pushing political actors to adapt to their attention‐driven logics. One prominent strategy is visual personalization, reflecting the platforms’ person‐centered, image‐driven design. This study offers the first large‐scale, cross‐national analysis of how political parties across 23 EU countries strategically employed two dimensions of visual personalization—individualizati…
When Populism Targets Europe
Criticism of the EU has become a common feature of political communication in Central and Eastern Europe and it is often tied to broader concerns about democratic erosion and distrust in institutions. This study investigates how anti-EU rhetoric was employed on Facebook by political actors in the Visegrád countries (Czechia, Hungary, Poland, and Slovakia) during the 2024 European Parliament elections and how it relates to the populist style of co…
The Relationship Between Topics, Negativity, and User Engagement in Election Campaigns on Facebook
Negativity is a common feature of current online political communication during elections. Previous studies on negativity and its impact on user engagement focused mainly on Western European countries. Considering the political particularities of the Central and Eastern European countries, the present study focused on Czechia, Hungary, Lithuania, the Republic of Moldova, and Romania, where national election campaigns took place from 2020 to 2022.…
Shocking Experience
In this article, we focus on how the issue strategies of political leaders are influenced by an external shock that completely changes the public agenda of the election campaign. The 2022 Hungarian parliamentary election campaign is a unique case to investigate this question, as Russia attacked Ukraine six weeks before the election day (April 3, 2022). The study aims to investigate whether the campaign’s issue strategies changed due to this shock…
Feel local, post local
Using an ethnographic approach, this study examines the social media-based local public sphere during a by-election campaign in Jászberény, a medium-sized city in Hungary. We conducted online observations and interviews with local actors to explore the construction and functioning of the communication arena on Facebook, the central social media platform of local politics. We show that there is a vibrant local public on Facebook, where local elite…
Shocking Experience
In this article, we focus on how the issue strategies of political leaders are influenced by an external shock that completely changes the public agenda of the election campaign. The 2022 Hungarian parliamentary election campaign is a unique case to investigate this question, as Russia attacked Ukraine six weeks before the election day (April 3, 2022). The study aims to investigate whether the campaign’s issue strategies changed due to this shock…
Feel local, post local
Using an ethnographic approach, this study examines the social media-based local public sphere during a by-election campaign in Jászberény, a medium-sized city in Hungary. We conducted online observations and interviews with local actors to explore the construction and functioning of the communication arena on Facebook, the central social media platform of local politics. We show that there is a vibrant local public on Facebook, where local elite…
The Relationship Between Topics, Negativity, and User Engagement in Election Campaigns on Facebook
Negativity is a common feature of current online political communication during elections. Previous studies on negativity and its impact on user engagement focused mainly on Western European countries. Considering the political particularities of the Central and Eastern European countries, the present study focused on Czechia, Hungary, Lithuania, the Republic of Moldova, and Romania, where national election campaigns took place from 2020 to 2022.…
Shocking Experience
In this article, we focus on how the issue strategies of political leaders are influenced by an external shock that completely changes the public agenda of the election campaign. The 2022 Hungarian parliamentary election campaign is a unique case to investigate this question, as Russia attacked Ukraine six weeks before the election day (April 3, 2022). The study aims to investigate whether the campaign’s issue strategies changed due to this shock…
Feel local, post local
Using an ethnographic approach, this study examines the social media-based local public sphere during a by-election campaign in Jászberény, a medium-sized city in Hungary. We conducted online observations and interviews with local actors to explore the construction and functioning of the communication arena on Facebook, the central social media platform of local politics. We show that there is a vibrant local public on Facebook, where local elite…
When Populism Targets Europe
Criticism of the EU has become a common feature of political communication in Central and Eastern Europe and it is often tied to broader concerns about democratic erosion and distrust in institutions. This study investigates how anti-EU rhetoric was employed on Facebook by political actors in the Visegrád countries (Czechia, Hungary, Poland, and Slovakia) during the 2024 European Parliament elections and how it relates to the populist style of co…
Faces of Europe
Social media platforms have become central arenas for election campaigning, pushing political actors to adapt to their attention‐driven logics. One prominent strategy is visual personalization, reflecting the platforms’ person‐centered, image‐driven design. This study offers the first large‐scale, cross‐national analysis of how political parties across 23 EU countries strategically employed two dimensions of visual personalization—individualizati…
Social Media and Politics (4 works) · Political science (3 works) · Politics (3 works) · Populism, Right-Wing Movements (3 works) · Economics (2 works) · Parliament (2 works) · Political communication (2 works) · Political economy (2 works) · Social media (2 works) · Authoritarianism (1 work)