Hong Lan
Biographic Data
| ID | 4460537 |
|---|---|
| NAME | Hong Lan |
| GIVEN NAMES | Hong |
| FAMILY NAME | Lan |
| SIGNATURE | LAN H |
| AFFILIATIONS | Lishui University |
| ORCID | 0000-0001-8048-8111 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Latent transition analysis of learning weariness in Chinese junior high school students
The effect of image–text matching on consumer engagement in social media advertising
We empirically examined the impact on consumer engagement of the matching of images and text, a format that is commonly used in product information advertising, by analyzing 322 advertisements posted by Estée Lauder on Sina Weibo between January 2020 and January 2021. The results indicated that when the external product information conveyed in the images matched the internal product attributes described in the text, this created cognitive coheren…
No prominent works on this page.
The effect of image–text matching on consumer engagement in social media advertising
We empirically examined the impact on consumer engagement of the matching of images and text, a format that is commonly used in product information advertising, by analyzing 322 advertisements posted by Estée Lauder on Sina Weibo between January 2020 and January 2021. The results indicated that when the external product information conveyed in the images matched the internal product attributes described in the text, this created cognitive coheren…
Latent transition analysis of learning weariness in Chinese junior high school students
Psychology (2 works) · Advertising (1 work) · Business (1 work) · Cognition (1 work) · Coherence (philosophical gambling strategy (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Developmental psychology (1 work) · Digital Communication and Language (1 work) · Digital Marketing and Social Media (1 work)