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Suiwen Zou

Biographic Data

ID4460962
NAMESuiwen Zou
GIVEN NAMESSuiwen
FAMILY NAMEZou
SIGNATUREZOU S
AFFILIATIONSUniversity of Illinois Urbana-Champaign
ORCID0000-0002-9692-240X
VERIFIEDYes
TOTAL WORKS15
TOTAL CITATIONS21
AUTHOR COUNT15
EDITOR COUNT0
FIRST PUBLICATION YEAR2018
LATEST PUBLICATION YEAR2025
H-INDEX3
  • Agritourism liability

    Renata Endres, A BRYAN ENDRES et al.•ARTICLE•Current Issues in Tourism•2025

    This letter aims to illuminate the legal issues and challenges surrounding agritourism liability and agritourism legal definitions, which are overlooked in the tourism literature. By demonstrating a lack of a clear and consistent agritourism definition and its impacts on liability exemption laws in the US, we discuss the legal and industry-wide complications surrounding an ambiguous definition and argue that this ambiguity may discourage agritour…

  • Consumption value in food tourism

    Matthew J Stone, Suiwen Zou•ARTICLE•Tourism Recreation Research•2025•Cited by: 3•References: 54

    This study applied local food consumption values to food tourism (culinary tourism) activities. Prior research revealed that impacts of consumption values in food tourism often varied based on the destination. This study adapts the tourist’s local food consumption value (TLFCV) scale to food travel in general, using a survey of American leisure travellers (N = 489). Interaction value, emotional value, and prestige value impacted purchase involvem…

  • Voting “Yes” for Community-Level Conservation

    Nick A D Pitas, Nick Pitas et al.•ARTICLE•Society & Natural Resources•2025•References: 8

  • An empirical comparison of vignette and virtual reality experiments in tourism research

    Hyunseo Yoon, Suiwen Zou•ARTICLE•Current Issues in Tourism•2024

    There has been a call for more experimental studies in tourism research. The validity of different experiment tools has not been scientifically investigated. This study empirically compared the results from three experiments with identical research designs but different presentation modes (written vignette vs. VR via a Head Mounted Display vs. VR via a screen) for a research stimulus of experiencing a virtual national park. A total of 272, 131 an…

  • A third-person effect approach to understanding residents’ attitude towards casino development

    Jeongeun Park, Hyunseo Yoon et al.•ARTICLE•Current Issues in Tourism•2024

    This article presents the first preliminary evidence of the third-person effect in understanding residents’ attitudes toward casino development. Third-person effect refers to a phenomenon whereby people think others are more vulnerable to socially undesirable stimuli than themselves. This study applies the third-person effect in the context of the introduction of a casino to a community and examines how it shapes and relates to residents’ support…

  • Transforming rural communities through tourism development

    Jeongeun Park, Suiwen Zou et al.•ARTICLE•Journal of Sustainable Tourism•2024

    Empowerment, as it represents community members’ sense of control and ability to cope with a changing environment, plays a crucial role in sustainable tourism. This study explored the (dis)empowerment processes in the context of rural tourism development. The power typology was presented as a process of change that transformed the lives of rural community members through tourism development. Through a multi-method approach that combined community…

  • The role of moral philosophy in shaping visitors’ fairness perceptions of recreation fees

    Open Access•Suiwen Zou, Suiwen Sharon Zou et al.•ARTICLE•Environmental Science & Policy•2024•References: 8

    Although fairness is a dominant concern in the current debate on protected area recreation fees, various conceptualizations of what constitutes fairness exist. This presents a challenge for protected area management as it becomes difficult to develop a universally acceptable fee structure and policy that meet different stakeholders, thereby undermining the financial sustainability of protected areas. The purpose of this study is to understand how…

  • Me” vs. “We”

    Suiwen Zou, Nick A D Pitas•ARTICLE•Leisure Sciences•2024•Cited by: 1•References: 40

    Tax-based appropriations for local public leisure services have become increasingly scarce. To increase cost recovery and generate additional revenue, many park and recreation agencies have added new fees or elevated existing fees. However, fee increases may arouse resistance among users. To alleviate user resistance, fee justification messaging providing additional information about potential beneficial outcomes may be utilized. This study sough…

  • Direct Democracy and Funding for Public Park and Recreation Services

    Nick A D Pitas, Suiwen Zou et al.•ARTICLE•Leisure Sciences•2024•References: 35

  • Exploring inclusivity perceptions among residents

    Joelle Soulard, Emma Lundin et al.•ARTICLE•Journal of Sustainable Tourism•2024•Cited by: 5•References: 11

    Rural destinations are experiencing a boom in demand from tourists. However, the sustainability of rural spaces as tourism destinations is also challenged by a lack of diversity, including cultural homogeneity, and discrimination against underrepresented groups. Addressing this gap, we used social identity theory to examine how residents' social identities shape their perceptions of inclusivity in rural destinations. We employ a multimethod quali…

  • Consumer Confidence and Recreation Behavior

    Nick A D Pitas, Suiwen Zou•ARTICLE•Society & Natural Resources•2023•Cited by: 2•References: 7

    Recreation user fees are the focus of a large body of research. Existing work has examined their acceptability while considering factors related to the user, the nature of the fee itself, and the effect of fee justification messaging. Missing to this point is an examination of the role of beliefs about the broader economic climate, and an individual's willingness—rather than ability—to pay in this context. To that end, in this paper we examine th…

  • Testing the Effect of Price Framing on Nonresidents’ Perceptions of Dual Pricing in State Parks

    Suiwen Zou, James F Petrick•ARTICLE•Leisure Sciences•2022•Cited by: 3•References: 43

    Dual pricing is a differential pricing technique that has been frequently practiced in public-funded parks and recreation services. Unfortunately, this practice can arouse resentment among nonresidents, especially those who know little about the financial aspects of public-funded parks and recreation services. Hence, the current study, informed by prospect theory used a 2 × 2×2 factorial design in the context of state parks to investigate the eff…

  • Mobile vs. PC

    Suiwen Zou, Karen Pei-Sze Tan et al.•ARTICLE•Current Issues in Tourism•2021

    Using mobile devices to complete web-based surveys is an inescapable trend. Given the growth of this medium, some researchers are concerned about whether mobile devices are a viable channel for administering self-report online surveys. Taking two online surveys respectively using the US and China samples, this study compared the responses quality between participants responding via mobile devices and via PCs. Results from both the US and China sa…

  • National park entrance fee increase

    Suiwen Zou•ARTICLE•Journal of Sustainable Tourism•2020

    With decreasing appropriation from public funding and increasing operational costs, public nature-tourism managers are facing ongoing pressure to increase self-generated revenue, such as entrance fees to sustain current services. However, raising fees often arouses resistance from visitors, and thus managing negative reactions is critical to the success of a new fee initiative. Following a three-step process of rendering conceptual relationships …

  • Constraints to Pickup Basketball Participation among Chinese American Women

    Suiwen Zou, David Scott•ARTICLE•Leisure Sciences•2018•Cited by: 7•References: 39

    This study examined Chinese American women's leisure experience within the context of male- and African/White American-dominated pickup basketball. Participants, who were serious basketball players, encountered numerous constraints unique to their identities as Asian females, and these were inexorably linked to how pickup basketball is organized in the United States. While some informants stopped playing basketball because of constraints, others …

  • Constraints to Pickup Basketball Participation among Chinese American Women

    Suiwen Zou, David Scott•ARTICLE•Leisure Sciences•2018•Cited by: 7•References: 39

    This study examined Chinese American women's leisure experience within the context of male- and African/White American-dominated pickup basketball. Participants, who were serious basketball players, encountered numerous constraints unique to their identities as Asian females, and these were inexorably linked to how pickup basketball is organized in the United States. While some informants stopped playing basketball because of constraints, others …

  • Exploring inclusivity perceptions among residents

    Joelle Soulard, Emma Lundin et al.•ARTICLE•Journal of Sustainable Tourism•2024•Cited by: 5•References: 11

    Rural destinations are experiencing a boom in demand from tourists. However, the sustainability of rural spaces as tourism destinations is also challenged by a lack of diversity, including cultural homogeneity, and discrimination against underrepresented groups. Addressing this gap, we used social identity theory to examine how residents' social identities shape their perceptions of inclusivity in rural destinations. We employ a multimethod quali…

  • Consumption value in food tourism

    Matthew J Stone, Suiwen Zou•ARTICLE•Tourism Recreation Research•2025•Cited by: 3•References: 54

    This study applied local food consumption values to food tourism (culinary tourism) activities. Prior research revealed that impacts of consumption values in food tourism often varied based on the destination. This study adapts the tourist’s local food consumption value (TLFCV) scale to food travel in general, using a survey of American leisure travellers (N = 489). Interaction value, emotional value, and prestige value impacted purchase involvem…

  • Testing the Effect of Price Framing on Nonresidents’ Perceptions of Dual Pricing in State Parks

    Suiwen Zou, James F Petrick•ARTICLE•Leisure Sciences•2022•Cited by: 3•References: 43

    Dual pricing is a differential pricing technique that has been frequently practiced in public-funded parks and recreation services. Unfortunately, this practice can arouse resentment among nonresidents, especially those who know little about the financial aspects of public-funded parks and recreation services. Hence, the current study, informed by prospect theory used a 2 × 2×2 factorial design in the context of state parks to investigate the eff…

  • Consumer Confidence and Recreation Behavior

    Nick A D Pitas, Suiwen Zou•ARTICLE•Society & Natural Resources•2023•Cited by: 2•References: 7

    Recreation user fees are the focus of a large body of research. Existing work has examined their acceptability while considering factors related to the user, the nature of the fee itself, and the effect of fee justification messaging. Missing to this point is an examination of the role of beliefs about the broader economic climate, and an individual's willingness—rather than ability—to pay in this context. To that end, in this paper we examine th…

  • Me” vs. “We”

    Suiwen Zou, Nick A D Pitas•ARTICLE•Leisure Sciences•2024•Cited by: 1•References: 40

    Tax-based appropriations for local public leisure services have become increasingly scarce. To increase cost recovery and generate additional revenue, many park and recreation agencies have added new fees or elevated existing fees. However, fee increases may arouse resistance among users. To alleviate user resistance, fee justification messaging providing additional information about potential beneficial outcomes may be utilized. This study sough…

  • Constraints to Pickup Basketball Participation among Chinese American Women

    Suiwen Zou, David Scott•ARTICLE•Leisure Sciences•2018•Cited by: 7•References: 39

    This study examined Chinese American women's leisure experience within the context of male- and African/White American-dominated pickup basketball. Participants, who were serious basketball players, encountered numerous constraints unique to their identities as Asian females, and these were inexorably linked to how pickup basketball is organized in the United States. While some informants stopped playing basketball because of constraints, others …

  • National park entrance fee increase

    Suiwen Zou•ARTICLE•Journal of Sustainable Tourism•2020

    With decreasing appropriation from public funding and increasing operational costs, public nature-tourism managers are facing ongoing pressure to increase self-generated revenue, such as entrance fees to sustain current services. However, raising fees often arouses resistance from visitors, and thus managing negative reactions is critical to the success of a new fee initiative. Following a three-step process of rendering conceptual relationships …

  • Mobile vs. PC

    Suiwen Zou, Karen Pei-Sze Tan et al.•ARTICLE•Current Issues in Tourism•2021

    Using mobile devices to complete web-based surveys is an inescapable trend. Given the growth of this medium, some researchers are concerned about whether mobile devices are a viable channel for administering self-report online surveys. Taking two online surveys respectively using the US and China samples, this study compared the responses quality between participants responding via mobile devices and via PCs. Results from both the US and China sa…

  • Testing the Effect of Price Framing on Nonresidents’ Perceptions of Dual Pricing in State Parks

    Suiwen Zou, James F Petrick•ARTICLE•Leisure Sciences•2022•Cited by: 3•References: 43

    Dual pricing is a differential pricing technique that has been frequently practiced in public-funded parks and recreation services. Unfortunately, this practice can arouse resentment among nonresidents, especially those who know little about the financial aspects of public-funded parks and recreation services. Hence, the current study, informed by prospect theory used a 2 × 2×2 factorial design in the context of state parks to investigate the eff…

  • Consumer Confidence and Recreation Behavior

    Nick A D Pitas, Suiwen Zou•ARTICLE•Society & Natural Resources•2023•Cited by: 2•References: 7

    Recreation user fees are the focus of a large body of research. Existing work has examined their acceptability while considering factors related to the user, the nature of the fee itself, and the effect of fee justification messaging. Missing to this point is an examination of the role of beliefs about the broader economic climate, and an individual's willingness—rather than ability—to pay in this context. To that end, in this paper we examine th…

  • An empirical comparison of vignette and virtual reality experiments in tourism research

    Hyunseo Yoon, Suiwen Zou•ARTICLE•Current Issues in Tourism•2024

    There has been a call for more experimental studies in tourism research. The validity of different experiment tools has not been scientifically investigated. This study empirically compared the results from three experiments with identical research designs but different presentation modes (written vignette vs. VR via a Head Mounted Display vs. VR via a screen) for a research stimulus of experiencing a virtual national park. A total of 272, 131 an…

  • A third-person effect approach to understanding residents’ attitude towards casino development

    Jeongeun Park, Hyunseo Yoon et al.•ARTICLE•Current Issues in Tourism•2024

    This article presents the first preliminary evidence of the third-person effect in understanding residents’ attitudes toward casino development. Third-person effect refers to a phenomenon whereby people think others are more vulnerable to socially undesirable stimuli than themselves. This study applies the third-person effect in the context of the introduction of a casino to a community and examines how it shapes and relates to residents’ support…

  • Transforming rural communities through tourism development

    Jeongeun Park, Suiwen Zou et al.•ARTICLE•Journal of Sustainable Tourism•2024

    Empowerment, as it represents community members’ sense of control and ability to cope with a changing environment, plays a crucial role in sustainable tourism. This study explored the (dis)empowerment processes in the context of rural tourism development. The power typology was presented as a process of change that transformed the lives of rural community members through tourism development. Through a multi-method approach that combined community…

  • The role of moral philosophy in shaping visitors’ fairness perceptions of recreation fees

    Open Access•Suiwen Zou, Suiwen Sharon Zou et al.•ARTICLE•Environmental Science & Policy•2024•References: 8

    Although fairness is a dominant concern in the current debate on protected area recreation fees, various conceptualizations of what constitutes fairness exist. This presents a challenge for protected area management as it becomes difficult to develop a universally acceptable fee structure and policy that meet different stakeholders, thereby undermining the financial sustainability of protected areas. The purpose of this study is to understand how…

  • Me” vs. “We”

    Suiwen Zou, Nick A D Pitas•ARTICLE•Leisure Sciences•2024•Cited by: 1•References: 40

    Tax-based appropriations for local public leisure services have become increasingly scarce. To increase cost recovery and generate additional revenue, many park and recreation agencies have added new fees or elevated existing fees. However, fee increases may arouse resistance among users. To alleviate user resistance, fee justification messaging providing additional information about potential beneficial outcomes may be utilized. This study sough…

  • Direct Democracy and Funding for Public Park and Recreation Services

    Nick A D Pitas, Suiwen Zou et al.•ARTICLE•Leisure Sciences•2024•References: 35

  • Exploring inclusivity perceptions among residents

    Joelle Soulard, Emma Lundin et al.•ARTICLE•Journal of Sustainable Tourism•2024•Cited by: 5•References: 11

    Rural destinations are experiencing a boom in demand from tourists. However, the sustainability of rural spaces as tourism destinations is also challenged by a lack of diversity, including cultural homogeneity, and discrimination against underrepresented groups. Addressing this gap, we used social identity theory to examine how residents' social identities shape their perceptions of inclusivity in rural destinations. We employ a multimethod quali…

  • Agritourism liability

    Renata Endres, A BRYAN ENDRES et al.•ARTICLE•Current Issues in Tourism•2025

    This letter aims to illuminate the legal issues and challenges surrounding agritourism liability and agritourism legal definitions, which are overlooked in the tourism literature. By demonstrating a lack of a clear and consistent agritourism definition and its impacts on liability exemption laws in the US, we discuss the legal and industry-wide complications surrounding an ambiguous definition and argue that this ambiguity may discourage agritour…

  • Consumption value in food tourism

    Matthew J Stone, Suiwen Zou•ARTICLE•Tourism Recreation Research•2025•Cited by: 3•References: 54

    This study applied local food consumption values to food tourism (culinary tourism) activities. Prior research revealed that impacts of consumption values in food tourism often varied based on the destination. This study adapts the tourist’s local food consumption value (TLFCV) scale to food travel in general, using a survey of American leisure travellers (N = 489). Interaction value, emotional value, and prestige value impacted purchase involvem…

  • Voting “Yes” for Community-Level Conservation

    Nick A D Pitas, Nick Pitas et al.•ARTICLE•Society & Natural Resources•2025•References: 8

Business (12 works) · Political science (11 works) · Geography (10 works) · Psychology (8 works) · Economics (7 works) · Tourism (7 works) · Law (6 works) · Marketing (6 works) · Recreation (6 works) · Sociology (6 works)

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