Georgia Sakka
Biographic Data
| ID | 4463133 |
|---|---|
| NAME | Georgia Sakka |
| GIVEN NAMES | Georgia |
| FAMILY NAME | Sakka |
| SIGNATURE | SAKKA G |
| AFFILIATIONS | CIIM Business School, University of Limassol |
| ORCID | 0000-0002-3017-0399 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
From purpose to purchase
Sustainability-oriented advertising aligned with the United Nations Sustainable Development Goals (SDGs) significantly enhances Indian consumers’ purchase intentions through brand trust, moderated by corporate reputation and SDG literacy, as revealed by a six-month time-lagged survey of n = 421 respondents. Employing PLS-SEM, this study demonstrates that SDG-focused CSR advertising strengthens brand trust, which mediates 63% of the total effect o…
Exposure to social media pro-environmental campaigns and its impact on Generation Z’s commitment to environmental sustainability actions
Analysis of the wine consumer’s behavior
Purpose The purpose of this paper is to attempt to outline the standard profile of the typical wine consumer, by identifying some relevant features that can influence his/her purchasing choices. Therefore, the purpose of the research is to identify the pre-eminent attributes for wine consumers and the different levels of importance that consumers ascribe to the attributes identified at the time of purchase. Design/methodology/approach In order to…
No prominent works on this page.
Analysis of the wine consumer’s behavior
Purpose The purpose of this paper is to attempt to outline the standard profile of the typical wine consumer, by identifying some relevant features that can influence his/her purchasing choices. Therefore, the purpose of the research is to identify the pre-eminent attributes for wine consumers and the different levels of importance that consumers ascribe to the attributes identified at the time of purchase. Design/methodology/approach In order to…
From purpose to purchase
Sustainability-oriented advertising aligned with the United Nations Sustainable Development Goals (SDGs) significantly enhances Indian consumers’ purchase intentions through brand trust, moderated by corporate reputation and SDG literacy, as revealed by a six-month time-lagged survey of n = 421 respondents. Employing PLS-SEM, this study demonstrates that SDG-focused CSR advertising strengthens brand trust, which mediates 63% of the total effect o…
Exposure to social media pro-environmental campaigns and its impact on Generation Z’s commitment to environmental sustainability actions
Advertising account executive (1 works) · Affect (linguistics (1 works) · Brand awareness (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumption (sociology) (1 works) · Corporate branding (1 works) · Corporate Identity and Reputation (1 works) · Corporate social responsibility (1 works)