George Kofi Amoako
Datos Biográficos
| ID | 4463357 |
|---|---|
| NOMBRE | George Kofi Amoako |
| NOMBRES | George Kofi |
| APELLIDO | Amoako |
| FIRMA | AMOAKO G K |
| AFILIACIONES | Central University |
| ORCID | 0000-0002-7966-4867 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 5 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 5 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2018 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 0 |
The Mediating Effect of Online Brand Engagement on Customer Experience
Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic word-of-mouth, digital platform and COVID-19 and customer experience from a developing country perspective, through the lens of the Service-Dominant Logic theory. Using the online survey method of data colle…
Conceptual framework
Businesses are aware of the necessity of incorporating sustainability practices into their business models. This can include things like eco-friendly organizational practices, eco-friendly choice of suppliers, eco-friendly manufacturing processes, eco-friendly production methods, eco-friendly approaches to leadership, and more. These practices if effectively communicated to customers influence their attitudes. Customers that support green consump…
Hospitality and Tourism Marketing
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity i…
Customer Satisfaction
The purpose of this paper is to test and examine the interrelationships amongst customer satisfaction, customer service, innovation, and competitive pricing in the laundry industry in Ghana using the covariance approach of Structural Equation Modeling. Quantitative research design was adopted for this study. The data set used to meet this paper’s main objectives was collected using face to face meeting of laundry customers and requesting them to …
Unleashing salesforce performance
Sin obras prominentes en esta página.
Unleashing salesforce performance
Customer Satisfaction
The purpose of this paper is to test and examine the interrelationships amongst customer satisfaction, customer service, innovation, and competitive pricing in the laundry industry in Ghana using the covariance approach of Structural Equation Modeling. Quantitative research design was adopted for this study. The data set used to meet this paper’s main objectives was collected using face to face meeting of laundry customers and requesting them to …
Hospitality and Tourism Marketing
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity i…
The Mediating Effect of Online Brand Engagement on Customer Experience
Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic word-of-mouth, digital platform and COVID-19 and customer experience from a developing country perspective, through the lens of the Service-Dominant Logic theory. Using the online survey method of data colle…
Conceptual framework
Businesses are aware of the necessity of incorporating sustainability practices into their business models. This can include things like eco-friendly organizational practices, eco-friendly choice of suppliers, eco-friendly manufacturing processes, eco-friendly production methods, eco-friendly approaches to leadership, and more. These practices if effectively communicated to customers influence their attitudes. Customers that support green consump…
Business (5 obras) · Digital Marketing and Social Media (3 obras) · Marketing (3 obras) · Political science (3 obras) · Advertising (2 obras) · Consumer Retail Behavior Studies (2 obras) · Customer Service Quality and Loyalty (2 obras) · Psychology (2 obras) · Structural equation modeling (2 obras) · Brand experience (1 obras)