Dewi Nusraningrum
Biographic Data
| ID | 4463402 |
|---|---|
| NAME | Dewi Nusraningrum |
| GIVEN NAMES | Dewi |
| FAMILY NAME | Nusraningrum |
| SIGNATURE | NUSRANINGRUM D |
| AFFILIATIONS | Mercu Buana University |
| ORCID | 0000-0003-4386-2877 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Digital engagement in dentistry: Exploring social media adoption among Klang valley dentists through TAM
This study explores the factors affecting dentists’ willingness to use social media in their practices, examining how consumer behavior influences their adoption decisions. Despite the growing use of social media across industries, its adoption in dentistry remains relatively underexplored. As investments in digital technologies increase, understanding dentists’ intentions to integrate social media becomes crucial, especially considering the evol…
Green innovative work behaviour model on generation z employees in the manufacturing industry: An empirical evidence from Indonesia
With increasing global attention to environmental issues, companies are required to improve all aspects of their operations to become more environmentally friendly. This is essential to minimizing the negative impact on the environment, particularly in the manufacturing industry. The green innovative work behaviour of employees plays a key role in enhancing sustainability. To ensure the success of sustainable development practices, companies must…
Fostering Consumer Loyalty through Green Marketing: Unveiling the Impact of Perceived Value in Malaysia's Retail Sector
This study investigates the impact of green marketing strategies on consumer loyalty within the Malaysian retail sector, with a focus on the mediating role of perceived value. As global emphasis on sustainability increases, green marketing has become a crucial strategy for retailers aiming to attract eco-conscious consumers. This research explores how effectively implemented green marketing strategies can influence consumer behavior and enhance c…
Elevating Green Business and Product on Small Business: Impact of Green Entrepreneurship Motivation, Green Operation Management, and Green Marketing
Small businesses with insights into the market potential for green products in the densely populated Capital region of Indonesia and its surroundings, encourage investment and innovation in developing new green products and understand the contribution of promoting environmental sustainability and strengthening a sustainable green economy in the region. Small entrepreneurs with limited investment have green entrepreneurship motivation and a green …
AI-Powered Influence: Unveiling Consumer Engagement and Purchase Intentions in Malaysia
Artificial intelligence (AI) has revolutionized marketing strategies, particularly in the realm of influencer marketing, which plays a crucial role in shaping consumer behavior. This study examines the impact of AI-driven influencer marketing on customer engagement, purchase intentions, and consumer behavior in Malaysia, with consumer trust serving as a moderating variable. A quantitative research design was adopted, and data were collected from …
Unleashing Lecturer Performance in Malaysian Higher Education through Green Organizational Culture: The Mediating Role of Work Motivation
This study examines the influence of green organizational culture on work motivation and its subsequent effect on lecturer performance within the context of sustainable development education in higher education institutions. Using a sample of 308 lecturers from Malaysian universities, data were collected through a Google Forms questionnaire and analyzed using Smart PLS. The results indicate a significant positive relationship between green organi…
Brand Image and Brand Attitude as Drivers of Brand Loyalty in Green Restaurants: A Study in Negeri Sembilan, Malaysia
This study explores the relationship between brand image, brand attitude, and brand loyalty in the context of green restaurants in Negeri Sembilan, Malaysia. Using a survey with validated scales, the research highlights that a strong and favorable brand image significantly enhances customer attitudes towards green restaurants, which in turn drives brand loyalty. The study also identifies brand attitude as a mediator in this relationship, emphasiz…
Qualitative evaluation and corrective planning for centrifugal pump maintenance at Soekarno-Hatta airport
This study focuses on enhancing the maintenance processes of centrifugal pumps at Soekarno-Hatta Airport’s Water Treatment Unit in Indonesia, crucial for meeting the clean water needs of the airport, which served around 19.8 million passengers in 2022. Using a qualitative methodology, the research involved focus group discussions with the unit’s operators, technicians, and engineers to pinpoint maintenance challenges and devise solutions. Key fin…
Enhancing employee performance through motivation: The mediating roles of green work environments and engagement in Jakarta’s logistics sector
This study aims to analyze the mediating role of employee engagement and the green work environment in the relationship between motivation and the performance of logistics company employees in Jakarta, Indonesia. Employing a causal quantitative research approach, we distributed 222 questionnaires among logistics employees from four surrounding cities in Jakarta, namely Bogor, Depok, Tangerang, and Bekasi. These questionnaires were adapted from pa…
No prominent works on this page.
Fostering Consumer Loyalty through Green Marketing: Unveiling the Impact of Perceived Value in Malaysia's Retail Sector
This study investigates the impact of green marketing strategies on consumer loyalty within the Malaysian retail sector, with a focus on the mediating role of perceived value. As global emphasis on sustainability increases, green marketing has become a crucial strategy for retailers aiming to attract eco-conscious consumers. This research explores how effectively implemented green marketing strategies can influence consumer behavior and enhance c…
Elevating Green Business and Product on Small Business: Impact of Green Entrepreneurship Motivation, Green Operation Management, and Green Marketing
Small businesses with insights into the market potential for green products in the densely populated Capital region of Indonesia and its surroundings, encourage investment and innovation in developing new green products and understand the contribution of promoting environmental sustainability and strengthening a sustainable green economy in the region. Small entrepreneurs with limited investment have green entrepreneurship motivation and a green …
AI-Powered Influence: Unveiling Consumer Engagement and Purchase Intentions in Malaysia
Artificial intelligence (AI) has revolutionized marketing strategies, particularly in the realm of influencer marketing, which plays a crucial role in shaping consumer behavior. This study examines the impact of AI-driven influencer marketing on customer engagement, purchase intentions, and consumer behavior in Malaysia, with consumer trust serving as a moderating variable. A quantitative research design was adopted, and data were collected from …
Unleashing Lecturer Performance in Malaysian Higher Education through Green Organizational Culture: The Mediating Role of Work Motivation
This study examines the influence of green organizational culture on work motivation and its subsequent effect on lecturer performance within the context of sustainable development education in higher education institutions. Using a sample of 308 lecturers from Malaysian universities, data were collected through a Google Forms questionnaire and analyzed using Smart PLS. The results indicate a significant positive relationship between green organi…
Brand Image and Brand Attitude as Drivers of Brand Loyalty in Green Restaurants: A Study in Negeri Sembilan, Malaysia
This study explores the relationship between brand image, brand attitude, and brand loyalty in the context of green restaurants in Negeri Sembilan, Malaysia. Using a survey with validated scales, the research highlights that a strong and favorable brand image significantly enhances customer attitudes towards green restaurants, which in turn drives brand loyalty. The study also identifies brand attitude as a mediator in this relationship, emphasiz…
Qualitative evaluation and corrective planning for centrifugal pump maintenance at Soekarno-Hatta airport
This study focuses on enhancing the maintenance processes of centrifugal pumps at Soekarno-Hatta Airport’s Water Treatment Unit in Indonesia, crucial for meeting the clean water needs of the airport, which served around 19.8 million passengers in 2022. Using a qualitative methodology, the research involved focus group discussions with the unit’s operators, technicians, and engineers to pinpoint maintenance challenges and devise solutions. Key fin…
Enhancing employee performance through motivation: The mediating roles of green work environments and engagement in Jakarta’s logistics sector
This study aims to analyze the mediating role of employee engagement and the green work environment in the relationship between motivation and the performance of logistics company employees in Jakarta, Indonesia. Employing a causal quantitative research approach, we distributed 222 questionnaires among logistics employees from four surrounding cities in Jakarta, namely Bogor, Depok, Tangerang, and Bekasi. These questionnaires were adapted from pa…
Digital engagement in dentistry: Exploring social media adoption among Klang valley dentists through TAM
This study explores the factors affecting dentists’ willingness to use social media in their practices, examining how consumer behavior influences their adoption decisions. Despite the growing use of social media across industries, its adoption in dentistry remains relatively underexplored. As investments in digital technologies increase, understanding dentists’ intentions to integrate social media becomes crucial, especially considering the evol…
Green innovative work behaviour model on generation z employees in the manufacturing industry: An empirical evidence from Indonesia
With increasing global attention to environmental issues, companies are required to improve all aspects of their operations to become more environmentally friendly. This is essential to minimizing the negative impact on the environment, particularly in the manufacturing industry. The green innovative work behaviour of employees plays a key role in enhancing sustainability. To ensure the success of sustainable development practices, companies must…
Business (7 works) · Marketing (6 works) · Psychology (6 works) · Engineering (4 works) · Environmental Sustainability in Business (4 works) · Political science (3 works) · Business administration (2 works) · Computer Science (2 works) · Consumer behaviour (2 works) · Digital Marketing and Social Media (2 works)