Thadathibesra Phuthong
Biographic Data
| ID | 4463850 |
|---|---|
| NAME | Thadathibesra Phuthong |
| GIVEN NAMES | Thadathibesra |
| FAMILY NAME | Phuthong |
| SIGNATURE | PHUTHONG T |
| AFFILIATIONS | Silpakorn University |
| ORCID | 0000-0002-7385-2808 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Influence of social networks and digital competency on loneliness and mental health among older adults in Thailand
This study examined how social networks, social support, social connectedness, and digital competency affect loneliness and mental health outcomes among older adults in Thailand. Structural equation modeling (SEM) with data from 165 participants was used to investigate how these factors interact within Thailand's unique cultural context. The results revealed that social connectedness significantly mediated mental health outcomes (β = 0.321, and p…
Examining determinants of electric vehicle adoption among university-age Gen Z in Thailand
This study examined the factors influencing electric vehicle (EV) adoption intentions among Generation Z university students in Thailand by extending the Value-Belief-Norm (VBN) theory to incorporate cultural and technological dimensions. Thailand has adopted an ambitious "30@30′′ initiative to reach 30% EV production by 2030, but research on the determinants of adoption among this strategically important demographic remains limited. A PLS-SEM an…
Circular economy business model innovation in community enterprises
This study developed a circular economy business model innovation (CEBMI) framework for Gros Michel banana processing community enterprises in Thailand. These enterprises have faced challenges from COVID-19 and environmental concerns and require resilient business models that balance economic, social and environmental sustainability. Data were collected through semi-structured interviews with 13 key informants comprising community enterprise memb…
Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels
This study investigates how artificial intelligence (AI)-enabled service attributes affect customer satisfaction and loyalty in chain hotels located in coastal tourism destinations in Western Thailand. We integrate the technology acceptance model, SERVQUAL, the stimulus-organism-response model, and the humanness-value-loyalty model to examine how factors like reliability, perceived intelligence, service efficiency, aesthetics, and enjoyment affec…
Retail technology use in sustainability practices
This study investigated the evolution and effectiveness of retail technology in sustainability practices through a comprehensive bibliometric analysis of 52 key publications (2006–2024). A mixed-methods approach was employed by combining bibliometric analysis with the theory-context-characteristics-methods framework, utilizing the SPAR-4-SLR protocol and VOSviewer software for network visualization and thematic clustering. The analysis revealed s…
A Framework for Assessing Wellness Tourism Destination Competitiveness
This article aims to identify the variables that determine wellness tourism destination competitiveness using a case study in Thailand. This study outlines a suggested competitiveness framework for wellness tourism destinations based on the viewpoint of wellness tourism clusters. The study’s model illustrates the different categories and components and their relationship to competitiveness. Thirteen in-depth qualitative interviews were conducted …
Mapping Reserch Trends in Mobile Technology in Wellness Tourism Destinatination
The study aims to explore and review the literature published on the use of mobile technology in wellness tourism destinations, finding a total of 656 papers published between 2001 and 2021 to determine the thematic direction of the related research flourish. This study created a bibliometric and visualisation map of research trends in mobile technology in wellness tourism destinations using the Scopus database, PRISMA, VOSviewer and Harzing’s Pu…
Developing a Competitive Model for Health and Well-Being Tourism Destinations in Thailand
This study assesses the consistency of the structural components of a model for developing a competitive health and well-being destination as viewed by health and well-being tourism entrepreneurs in an emerging Thai market. The sample consisted of 216 health and well-being tourism entrepreneurs recruited by purposive sampling. A questionnaire formatted using a five-point Likert scale was used. The questionnaire’s Index of Item-Objective Congruenc…
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Developing a Competitive Model for Health and Well-Being Tourism Destinations in Thailand
This study assesses the consistency of the structural components of a model for developing a competitive health and well-being destination as viewed by health and well-being tourism entrepreneurs in an emerging Thai market. The sample consisted of 216 health and well-being tourism entrepreneurs recruited by purposive sampling. A questionnaire formatted using a five-point Likert scale was used. The questionnaire’s Index of Item-Objective Congruenc…
Mapping Reserch Trends in Mobile Technology in Wellness Tourism Destinatination
The study aims to explore and review the literature published on the use of mobile technology in wellness tourism destinations, finding a total of 656 papers published between 2001 and 2021 to determine the thematic direction of the related research flourish. This study created a bibliometric and visualisation map of research trends in mobile technology in wellness tourism destinations using the Scopus database, PRISMA, VOSviewer and Harzing’s Pu…
A Framework for Assessing Wellness Tourism Destination Competitiveness
This article aims to identify the variables that determine wellness tourism destination competitiveness using a case study in Thailand. This study outlines a suggested competitiveness framework for wellness tourism destinations based on the viewpoint of wellness tourism clusters. The study’s model illustrates the different categories and components and their relationship to competitiveness. Thirteen in-depth qualitative interviews were conducted …
Impact of artificial intelligence-enabled service attributes on customer satisfaction and loyalty in chain hotels
This study investigates how artificial intelligence (AI)-enabled service attributes affect customer satisfaction and loyalty in chain hotels located in coastal tourism destinations in Western Thailand. We integrate the technology acceptance model, SERVQUAL, the stimulus-organism-response model, and the humanness-value-loyalty model to examine how factors like reliability, perceived intelligence, service efficiency, aesthetics, and enjoyment affec…
Retail technology use in sustainability practices
This study investigated the evolution and effectiveness of retail technology in sustainability practices through a comprehensive bibliometric analysis of 52 key publications (2006–2024). A mixed-methods approach was employed by combining bibliometric analysis with the theory-context-characteristics-methods framework, utilizing the SPAR-4-SLR protocol and VOSviewer software for network visualization and thematic clustering. The analysis revealed s…
Influence of social networks and digital competency on loneliness and mental health among older adults in Thailand
This study examined how social networks, social support, social connectedness, and digital competency affect loneliness and mental health outcomes among older adults in Thailand. Structural equation modeling (SEM) with data from 165 participants was used to investigate how these factors interact within Thailand's unique cultural context. The results revealed that social connectedness significantly mediated mental health outcomes (β = 0.321, and p…
Examining determinants of electric vehicle adoption among university-age Gen Z in Thailand
This study examined the factors influencing electric vehicle (EV) adoption intentions among Generation Z university students in Thailand by extending the Value-Belief-Norm (VBN) theory to incorporate cultural and technological dimensions. Thailand has adopted an ambitious "30@30′′ initiative to reach 30% EV production by 2030, but research on the determinants of adoption among this strategically important demographic remains limited. A PLS-SEM an…
Circular economy business model innovation in community enterprises
This study developed a circular economy business model innovation (CEBMI) framework for Gros Michel banana processing community enterprises in Thailand. These enterprises have faced challenges from COVID-19 and environmental concerns and require resilient business models that balance economic, social and environmental sustainability. Data were collected through semi-structured interviews with 13 key informants comprising community enterprise memb…
Business (5 works) · Destinations (4 works) · Marketing (4 works) · Tourism (4 works) · Computer Science (3 works) · Diverse Aspects of Tourism Research (3 works) · Sustainability (3 works) · Advertising (2 works) · Consumer Retail Behavior Studies (2 works) · Digital Marketing and Social Media (2 works)