Devvandya Mishra
Biographic Data
| ID | 4464402 |
|---|---|
| NAME | Devvandya Mishra |
| GIVEN NAMES | Devvandya |
| FAMILY NAME | Mishra |
| SIGNATURE | MISHRA D |
| AFFILIATIONS | Jaipuria Institute of Management – Jaipur Campus |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Which is the “green generation”? A multigroup analysis of millennials and Generation Z’s green consumerism
Purpose This study aimed to investigate how components of green marketing mix (GMM), green product (GPD), green price (GPC), green place (GPL) and green promotion (GPM) influence consumer attitudes (ATT), subjective norms (SNM), perceived behavioural control (PBC) and purchase intention (PI) and finally green consumerism (GCM). Design/methodology/approach Using Smart PLS 4 software and PLS-SEM approach, data were analysed for structural relations…
Pesticide knowledge and farmers’ safety behaviours
This study examines the psychological determinants of farmers' safety behaviours in pesticide use through the Theory of Planned Behaviour, integrating pesticide knowledge as a moderating factor. Using survey data from 450 farmers in India, Partial Least Squares Structural Equation Modelling was employed to test the relationships. The findings reveal that attitude and perceived behavioural control significantly influence safety behaviours, while s…
Pesticide knowledge and farmers’ safety behaviours
This study examines the psychological determinants of farmers' safety behaviours in pesticide use through the Theory of Planned Behaviour, integrating pesticide knowledge as a moderating factor. Using survey data from 450 farmers in India, Partial Least Squares Structural Equation Modelling was employed to test the relationships. The findings reveal that attitude and perceived behavioural control significantly influence safety behaviours, while s…
Which is the “green generation”? A multigroup analysis of millennials and Generation Z’s green consumerism
Purpose This study aimed to investigate how components of green marketing mix (GMM), green product (GPD), green price (GPC), green place (GPL) and green promotion (GPM) influence consumer attitudes (ATT), subjective norms (SNM), perceived behavioural control (PBC) and purchase intention (PI) and finally green consumerism (GCM). Design/methodology/approach Using Smart PLS 4 software and PLS-SEM approach, data were analysed for structural relations…
Pesticide knowledge and farmers’ safety behaviours
This study examines the psychological determinants of farmers' safety behaviours in pesticide use through the Theory of Planned Behaviour, integrating pesticide knowledge as a moderating factor. Using survey data from 450 farmers in India, Partial Least Squares Structural Equation Modelling was employed to test the relationships. The findings reveal that attitude and perceived behavioural control significantly influence safety behaviours, while s…
Affect (linguistics) (1 work) · Agricultural Innovations and Practices (1 work) · Animal Disease Management and Epidemiology (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumerism (1 work) · Control (management (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work)