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Shumaila Khan

Biographic Data

ID4464435
NAMEShumaila Khan
GIVEN NAMESShumaila
FAMILY NAMEKhan
SIGNATUREKHAN S
AFFILIATIONSPrince Sattam Bin Abdulaziz University
VERIFIEDNo
TOTAL WORKS4
TOTAL CITATIONS1
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Drivers and barriers of travel behaviors during and post Covid-19 pandemic: A systematic literature review and future agenda

    Open Access•Naveed Ahmad, Amran Harun et al.•ARTICLE•Journal of Tourism Futures•2026

    Purpose The purpose of this study is to examine the drivers and barriers of travel behavior associated with tourist behavior during/post-COVID-19 pandemic to provide a knowledge base as well as an agenda for future research. Design/methodology/approach The authors utilized the Systematic Literature Review (SLR) technique for searching the articles published in Web of Science (WOS) and Scopus, to identify the main drivers and barriers affecting th…

  • Breaking the stigma and cultural tightness: A sequential mixed-method evidence on health communication interventions through YouTube videos to ingrain pre-marital genetic testing behavior

    Open Access•Faryal Sohail, Syed Hassan Raza et al.•ARTICLE•Humanities and Social Sciences…•2025

    The intersection of health communication and digital media is a growing research area. Yet, there remains a significant gap in understanding how digital health information influences behavior, particularly concerning genetic disorders in culturally tight societies. This study addresses the urgent need for improved public access to accurate health information, focusing on pre-marital genetic screening (hereafter PMGS) in Pakistan, where coverage o…

  • Catenation between mHealth application advertisements and cardiovascular diseases: Moderation of artificial intelligence (AI)-enabled internet of things, digital divide, and individual trust

    Open Access•Syed Hassan Raza, Uzma Norin et al.•ARTICLE•BMC Public Health•2025

    The utilization of digital media to promote emerging elements like the AI-enabled Internet of Things in health consulting to counter noncommunicable diseases, e.g., cardiovascular disease, has not yet been thoroughly explored. Consequently, the effectiveness of these communication features promotion among middle-aged adults remains largely uncharted. This research examines how middle-aged adults respond to advertisements showcasing the AI-enabled…

  • Exploring the connection between sustainable behaviors—Recycle, reuse, and reduce—and digital media framing in climate change Youtube Vodcasts

    Open Access•Emenyeonu C Ogadimma, Syed Hassan Raza et al.•ARTICLE•Sustainable Futures•2025•Cited by: 1•References: 8

    The effectiveness of digital content in promoting sustainable recycling, reusing, and reducing behaviors is largely unknown. This research used a sequential mixed-method approach to unearth the efficacy of environmental framing in digital content to foster recycling, reusing, and reducing practices that remain minimal. Study 1 analyzed YouTube content over four years, revealing that environmental issues were framed around legislation and climate …

  • Exploring the connection between sustainable behaviors—Recycle, reuse, and reduce—and digital media framing in climate change Youtube Vodcasts

    Open Access•Emenyeonu C Ogadimma, Syed Hassan Raza et al.•ARTICLE•Sustainable Futures•2025•Cited by: 1•References: 8

    The effectiveness of digital content in promoting sustainable recycling, reusing, and reducing behaviors is largely unknown. This research used a sequential mixed-method approach to unearth the efficacy of environmental framing in digital content to foster recycling, reusing, and reducing practices that remain minimal. Study 1 analyzed YouTube content over four years, revealing that environmental issues were framed around legislation and climate …

  • Breaking the stigma and cultural tightness: A sequential mixed-method evidence on health communication interventions through YouTube videos to ingrain pre-marital genetic testing behavior

    Open Access•Faryal Sohail, Syed Hassan Raza et al.•ARTICLE•Humanities and Social Sciences…•2025

    The intersection of health communication and digital media is a growing research area. Yet, there remains a significant gap in understanding how digital health information influences behavior, particularly concerning genetic disorders in culturally tight societies. This study addresses the urgent need for improved public access to accurate health information, focusing on pre-marital genetic screening (hereafter PMGS) in Pakistan, where coverage o…

  • Catenation between mHealth application advertisements and cardiovascular diseases: Moderation of artificial intelligence (AI)-enabled internet of things, digital divide, and individual trust

    Open Access•Syed Hassan Raza, Uzma Norin et al.•ARTICLE•BMC Public Health•2025

    The utilization of digital media to promote emerging elements like the AI-enabled Internet of Things in health consulting to counter noncommunicable diseases, e.g., cardiovascular disease, has not yet been thoroughly explored. Consequently, the effectiveness of these communication features promotion among middle-aged adults remains largely uncharted. This research examines how middle-aged adults respond to advertisements showcasing the AI-enabled…

  • Exploring the connection between sustainable behaviors—Recycle, reuse, and reduce—and digital media framing in climate change Youtube Vodcasts

    Open Access•Emenyeonu C Ogadimma, Syed Hassan Raza et al.•ARTICLE•Sustainable Futures•2025•Cited by: 1•References: 8

    The effectiveness of digital content in promoting sustainable recycling, reusing, and reducing behaviors is largely unknown. This research used a sequential mixed-method approach to unearth the efficacy of environmental framing in digital content to foster recycling, reusing, and reducing practices that remain minimal. Study 1 analyzed YouTube content over four years, revealing that environmental issues were framed around legislation and climate …

  • Drivers and barriers of travel behaviors during and post Covid-19 pandemic: A systematic literature review and future agenda

    Open Access•Naveed Ahmad, Amran Harun et al.•ARTICLE•Journal of Tourism Futures•2026

    Purpose The purpose of this study is to examine the drivers and barriers of travel behavior associated with tourist behavior during/post-COVID-19 pandemic to provide a knowledge base as well as an agenda for future research. Design/methodology/approach The authors utilized the Systematic Literature Review (SLR) technique for searching the articles published in Web of Science (WOS) and Scopus, to identify the main drivers and barriers affecting th…

Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Engineering (2 works) · Medicine (2 works) · Psychological intervention (2 works) · Public health (2 works) · Applied Psychology (1 works) · Artificial Intelligence (1 works) · Attribution (1 works) · Biostatistics (1 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae