Nurbanu Abueva
Biographic Data
| ID | 4464759 |
|---|---|
| NAME | Nurbanu Abueva |
| GIVEN NAMES | Nurbanu |
| FAMILY NAME | Abueva |
| SIGNATURE | ABUEVA N |
| AFFILIATIONS | Turan University |
| ORCID | 0000-0002-7550-9261 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The role of streamer trustworthiness and attractiveness in enhancing viewer engagement and mindfulness in live streaming
The current study aims to propose, develop, and validate a conceptual framework featuring viewer engagement and psychological consequences in the context of live streaming commerce. Focusing on how streamers' trustworthiness and attractiveness shape streamers' state mindfulness experiences for live streaming commerce among Uzbekistan-based consumers, our framework draws upon Stimulus-Organism-Response (S-O-R); Uses and Gratifications Theory (UGT)…
Determinants of technology adoption in small and medium-sized enterprises
Small and medium-sized enterprises (SMEs) are critical to economic growth, yet their adoption of technology remains a significant challenge in many developing economies. This study investigates the factors influencing technology adoption among SMEs in Namibia, a context often underrepresented in mainstream innovation literature. Drawing on the Technology–Organization–Environment (TOE) framework, the research uniquely tests the mediating role of e…
Analyzing the formation of metacompetence in students using EdTech in the learning process
In the study, we examine the impact of educational technology (EdTech) on metacompetence development in students, focusing on cost-effectiveness and economic implications. The research spans educational levels from K-12 to higher education in Kazakhstan and China between 2015-2023, addressing gaps in understanding how EdTech shapes students’ metacompetitive abilities and their economic outcomes. Methods: A mixed-methods approach was employed, com…
Educational trajectories of students in the digital information space
The rapid advancement of digital technologies has profoundly transformed higher education, presenting both opportunities and challenges for shaping students’ educational trajectories. This study investigates the impact of the digital information space on personalized learning pathways in Kazakhstan and China from 2010 to 2023. A mixed-methods approach was employed, analyzing data from multiple sources including learning analytics, student surveys…
No prominent works on this page.
Analyzing the formation of metacompetence in students using EdTech in the learning process
In the study, we examine the impact of educational technology (EdTech) on metacompetence development in students, focusing on cost-effectiveness and economic implications. The research spans educational levels from K-12 to higher education in Kazakhstan and China between 2015-2023, addressing gaps in understanding how EdTech shapes students’ metacompetitive abilities and their economic outcomes. Methods: A mixed-methods approach was employed, com…
Educational trajectories of students in the digital information space
The rapid advancement of digital technologies has profoundly transformed higher education, presenting both opportunities and challenges for shaping students’ educational trajectories. This study investigates the impact of the digital information space on personalized learning pathways in Kazakhstan and China from 2010 to 2023. A mixed-methods approach was employed, analyzing data from multiple sources including learning analytics, student surveys…
Determinants of technology adoption in small and medium-sized enterprises
Small and medium-sized enterprises (SMEs) are critical to economic growth, yet their adoption of technology remains a significant challenge in many developing economies. This study investigates the factors influencing technology adoption among SMEs in Namibia, a context often underrepresented in mainstream innovation literature. Drawing on the Technology–Organization–Environment (TOE) framework, the research uniquely tests the mediating role of e…
The role of streamer trustworthiness and attractiveness in enhancing viewer engagement and mindfulness in live streaming
The current study aims to propose, develop, and validate a conceptual framework featuring viewer engagement and psychological consequences in the context of live streaming commerce. Focusing on how streamers' trustworthiness and attractiveness shape streamers' state mindfulness experiences for live streaming commerce among Uzbekistan-based consumers, our framework draws upon Stimulus-Organism-Response (S-O-R); Uses and Gratifications Theory (UGT)…
Computer Science (2 works) · Archaeology (1 work) · Artificial Intelligence (1 work) · Attractiveness (1 work) · Business (1 work) · China (1 work) · Conceptual model (1 work) · Context (archaeology) (1 work) · Digital Marketing and Social Media (1 work) · Educational Innovations and Challenges (1 work)