Xing Yue
Biographic Data
| ID | 4464976 |
|---|---|
| NAME | Xing Yue |
| GIVEN NAMES | |
| FAMILY NAME | Yue |
| SIGNATURE | YUE X |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The impact of varied green benefits appeals on consumer preferences for green home appliances — Experiment evidence from China
Irrational decision-making by consumers when purchasing green home appliances has led to significant energy waste. While debates continue regarding the effectiveness of green benefit appeals (monetary benefit appeals, environmental benefit appeals, and combined benefit appeals), the role of benefit magnitude and scale in shaping these appeals remains underexplored. This study focuses on China, a representative emerging market, to investigate the …
No prominent works on this page.
The impact of varied green benefits appeals on consumer preferences for green home appliances — Experiment evidence from China
Irrational decision-making by consumers when purchasing green home appliances has led to significant energy waste. While debates continue regarding the effectiveness of green benefit appeals (monetary benefit appeals, environmental benefit appeals, and combined benefit appeals), the role of benefit magnitude and scale in shaping these appeals remains underexplored. This study focuses on China, a representative emerging market, to investigate the …
Advertising (1 works) · Business (1 works) · China (1 works) · Economic and Environmental Valuation (1 works) · Environmental Education and Sustainability (1 works) · Environmental Sustainability in Business (1 works) · Law (1 works) · Law (1 works) · Marketing (1 works) · Political science (1 works)