Katarzyna Liczmańska
Biographic Data
| ID | 4465211 |
|---|---|
| NAME | Katarzyna Liczmańska |
| GIVEN NAMES | Katarzyna |
| FAMILY NAME | Liczmańska |
| SIGNATURE | LICZMAŃSKA K |
| ORCID | 0000-0001-6548-055X |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Cognitive and affective antecedents of consumer engagement in green innovation processes
In the context of growing environmental challenges, consumer engagement in green innovation is becoming essential to sustainable development. This study examines the predictive role of cognitive (awareness and knowledge) and affective (emotions and concern) components of consumer attitudes towards sustainability and green innovations in shaping willingness to engage (WTE). The theoretical framework integrates the Theory of Planned Behavior (TPB),…
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Cognitive and affective antecedents of consumer engagement in green innovation processes
In the context of growing environmental challenges, consumer engagement in green innovation is becoming essential to sustainable development. This study examines the predictive role of cognitive (awareness and knowledge) and affective (emotions and concern) components of consumer attitudes towards sustainability and green innovations in shaping willingness to engage (WTE). The theoretical framework integrates the Theory of Planned Behavior (TPB),…
Business (1 work) · Cognition (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Environmental Sustainability in Business (1 work) · Marketing (1 work) · Psychology (1 work) · Social Psychology (1 work) · Social Psychology (1 work)