Norazah Mohd Sukı
Biographic Data
| ID | 4465398 |
|---|---|
| NAME | Norazah Mohd Sukı |
| GIVEN NAMES | Norazah Mohd |
| FAMILY NAME | Sukı |
| SIGNATURE | SUKI N M |
| AFFILIATIONS | Universiti of Malaysia Sabah |
| ORCID | 0000-0002-8422-2449 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Does health consciousness matter? Factors influencing consumer buying behavior of organic food products through an extended theory of planned behavior
Purpose Sustainable consumption has been an area of research under the Sustainable Development Goal (SDG-12), but people’s perception that organic products are expensive and are skeptical about their benefits are always the barriers. Hence, the purpose of this study is to identify the factors influencing the buying behavior of organic food products in Klang Valley, Malaysia, using the extended theory of planned behavior (TPB), where the influence…
Adopting green AI for SME sustainability: Mediating Role of Green Investment and Moderation by Green Servant Leadership
Green Artificial Intelligence (Green AI) presents a strategic pathway for small and medium-sized enterprises (SMEs) in emerging economies to enhance sustainability by optimizing energy use, minimizing waste, and fostering eco-innovation. Despite its potential, adoption remains limited due to financial constraints, technological readiness gaps, and weak institutional support. This study investigates the drivers of Green AI adoption and its impact …
Exploring the long-term effects on survivors of father-daughter incest through the lens of key persons from relevant agencies
Incest is one of the most serious forms of sexual abuse that occurs between a father and his daughter. It involves a parent committing something forbidden to their own child, which violates moral standards. This incestuous relationship has a significant impact on the survivors’ psychology, body, and emotions, affecting all aspects of their lives. This study explores the long-term effects experienced by individuals in Malaysia who have survived fa…
Moderating Role of Perceived Trust and Perceived Service Quality on Consumers’ Use Behavior of Alipay e-wallet System: The Perspectives of Technology Acceptance Model and Theory of Planned Behavior
The advancement of e-wallet systems, including Alipay, has led consumers to embrace digital payment with financial technologies. Yet, limited research focused on the usage of e-wallets in the context of emerging economies. This research is aimed at investigating the predictors of consumers’ use behavior of the Alipay e-wallet system in an emerging market and moderating role of perceived trust and perceived service quality on this relationship. Th…
Consumers’ Green smartphone practices concerned with power consumption optimisation
The advent of smart multifunction smartphones has led to a significant issue of abnormal battery depletion. This raises the issue of a need for green practices that enable smart power-saving management in smartphones to optimise power consumption and support longer battery life. The aim of this study is to examine the factors that influence young consumers' green smartphone practices concerned with power consumption optimisation. Data collected f…
Socio-economic and environmental drivers of green innovation: Evidence from nonlinear ARDL
The adoption of green technology is imperative to realise sustainable development. Considering the same, this study explores the drivers of Green Innovation (GI) based on the theoretical foundation of the Triple Bottom Line (environmental, social, and economic factors) with the integration of information and communication technologies (ICT) and institutional governance (INST) in Pakistan. This study employs a nonlinear autoregressive distributed …
The role of logistics performance for sustainable development in top Asian countries: Evidence from advance panel estimations
The logistics played an important role in the economic excellence of any country and region. However, being a major consumer of energy it also has adverse effects. Therefore there is a need to understand the role of logistics from economic and environmental aspects. By grounding on the theoretical foundations of IPAT and STIRPAT, the dataset of the present study is comprised of top Asian countries having 540 observations from the year 2010 to 201…
Leveraging Consumer Behavior and Psychology in the Digital Economy
Green products usage: Structural relationships on customer satisfaction and loyalty
This study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across a sample of 200 university students who applies a green lifestyle, such as purchasing green products which are referring to only retail goods, using …
Customer environmental satisfaction and loyalty in the consumption of green products
This study aims to examine the mediating role of the customer environmental satisfaction in the effect of environmental friendliness of products and the company on customer loyalty in using green products in Malaysia. Structural equation modeling (SEM) analysis is performed to test the proposed hypotheses among 200 full time university students with purchasing experience at least once a week green products like organic vegetables. SEM results sho…
Consumption values and consumer environmental concern regarding green products
Norazah Mohd Sukia* & Norbayah Mohd Sukiba Labuan Faculty of International Finance, Universiti Malaysia Sabah, 87000 Federal Territory of Labuan, Malaysiab Faculty of Computing and Informatics, Universiti Malaysia Sabah, 87000 Federal Territory of Labuan, Malaysia
The role of logistics performance for sustainable development in top Asian countries: Evidence from advance panel estimations
The logistics played an important role in the economic excellence of any country and region. However, being a major consumer of energy it also has adverse effects. Therefore there is a need to understand the role of logistics from economic and environmental aspects. By grounding on the theoretical foundations of IPAT and STIRPAT, the dataset of the present study is comprised of top Asian countries having 540 observations from the year 2010 to 201…
Customer environmental satisfaction and loyalty in the consumption of green products
This study aims to examine the mediating role of the customer environmental satisfaction in the effect of environmental friendliness of products and the company on customer loyalty in using green products in Malaysia. Structural equation modeling (SEM) analysis is performed to test the proposed hypotheses among 200 full time university students with purchasing experience at least once a week green products like organic vegetables. SEM results sho…
Consumption values and consumer environmental concern regarding green products
Norazah Mohd Sukia* & Norbayah Mohd Sukiba Labuan Faculty of International Finance, Universiti Malaysia Sabah, 87000 Federal Territory of Labuan, Malaysiab Faculty of Computing and Informatics, Universiti Malaysia Sabah, 87000 Federal Territory of Labuan, Malaysia
Green products usage: Structural relationships on customer satisfaction and loyalty
This study investigates the structural linkages of product quality, corporate image, store image, and price on customer satisfaction and loyalty towards green products usage in Malaysia. The research used structural equation modelling technique via AMOS 21.0 computer program for data analysis across a sample of 200 university students who applies a green lifestyle, such as purchasing green products which are referring to only retail goods, using …
Leveraging Consumer Behavior and Psychology in the Digital Economy
The role of logistics performance for sustainable development in top Asian countries: Evidence from advance panel estimations
The logistics played an important role in the economic excellence of any country and region. However, being a major consumer of energy it also has adverse effects. Therefore there is a need to understand the role of logistics from economic and environmental aspects. By grounding on the theoretical foundations of IPAT and STIRPAT, the dataset of the present study is comprised of top Asian countries having 540 observations from the year 2010 to 201…
Socio-economic and environmental drivers of green innovation: Evidence from nonlinear ARDL
The adoption of green technology is imperative to realise sustainable development. Considering the same, this study explores the drivers of Green Innovation (GI) based on the theoretical foundation of the Triple Bottom Line (environmental, social, and economic factors) with the integration of information and communication technologies (ICT) and institutional governance (INST) in Pakistan. This study employs a nonlinear autoregressive distributed …
Moderating Role of Perceived Trust and Perceived Service Quality on Consumers’ Use Behavior of Alipay e-wallet System: The Perspectives of Technology Acceptance Model and Theory of Planned Behavior
The advancement of e-wallet systems, including Alipay, has led consumers to embrace digital payment with financial technologies. Yet, limited research focused on the usage of e-wallets in the context of emerging economies. This research is aimed at investigating the predictors of consumers’ use behavior of the Alipay e-wallet system in an emerging market and moderating role of perceived trust and perceived service quality on this relationship. Th…
Consumers’ Green smartphone practices concerned with power consumption optimisation
The advent of smart multifunction smartphones has led to a significant issue of abnormal battery depletion. This raises the issue of a need for green practices that enable smart power-saving management in smartphones to optimise power consumption and support longer battery life. The aim of this study is to examine the factors that influence young consumers' green smartphone practices concerned with power consumption optimisation. Data collected f…
Exploring the long-term effects on survivors of father-daughter incest through the lens of key persons from relevant agencies
Incest is one of the most serious forms of sexual abuse that occurs between a father and his daughter. It involves a parent committing something forbidden to their own child, which violates moral standards. This incestuous relationship has a significant impact on the survivors’ psychology, body, and emotions, affecting all aspects of their lives. This study explores the long-term effects experienced by individuals in Malaysia who have survived fa…
Does health consciousness matter? Factors influencing consumer buying behavior of organic food products through an extended theory of planned behavior
Purpose Sustainable consumption has been an area of research under the Sustainable Development Goal (SDG-12), but people’s perception that organic products are expensive and are skeptical about their benefits are always the barriers. Hence, the purpose of this study is to identify the factors influencing the buying behavior of organic food products in Klang Valley, Malaysia, using the extended theory of planned behavior (TPB), where the influence…
Adopting green AI for SME sustainability: Mediating Role of Green Investment and Moderation by Green Servant Leadership
Green Artificial Intelligence (Green AI) presents a strategic pathway for small and medium-sized enterprises (SMEs) in emerging economies to enhance sustainability by optimizing energy use, minimizing waste, and fostering eco-innovation. Despite its potential, adoption remains limited due to financial constraints, technological readiness gaps, and weak institutional support. This study investigates the drivers of Green AI adoption and its impact …
Business (8 works) · Computer Science (7 works) · Economics (7 works) · Environmental Sustainability in Business (6 works) · Structural equation modeling (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Environmental Education and Sustainability (4 works) · Political science (4 works) · Consumer behaviour (3 works) · Geography (3 works)