Chia-Ying Li
Biographic Data
| ID | 4465539 |
|---|---|
| NAME | Chia-Ying Li |
| GIVEN NAMES | Chia-Ying |
| FAMILY NAME | Li |
| SIGNATURE | LI C |
| AFFILIATIONS | National Taichung University of Science and Technology |
| ORCID | 0000-0001-5222-002X |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Leave my digital footprint or not? Insights from communication privacy management theory
How does a service chatbot build parasocial relationships with customers? A perspective from parasocial interaction theory
Purpose Drawing on parasocial interaction theory, this study examines how key attributes of artificial intelligence (AI)-enabled chatbot services, including functionality, trustworthiness, efficiency, human-likeness, responsiveness and reference to the service, affect consumers’ perceived interactivity and foster brand experience, thereby enhancing parasocial relationships between brands and customers. Design/methodology/approach Structural equat…
Out of gratification or fears? A dual model to explore drivers of generative artificial intelligence adoption
Generative artificial intelligence (GenAI) has emerged as a transformative force reshaping how individuals work, live, and interact with their environments. Despite its rapid diffusion, research has yet to clarify the psychological mechanisms driving individual-level GenAI adoption and resistance. This study addresses this critical gap by proposing a dual-path model grounded in Uses and Gratifications Theory (UGT) and an extended Protection Motiv…
Can AI chatbots help retain customers? An integrative perspective using affordance theory and service-domain logic
Chatbots' role in service contexts is changing to ensure better connectedness with customers in the digital marketing era. Thus, developing an understanding of how to enhance user perceptions and behaviors through interface design has become crucial. Using affordance theory and service-dominant logic as theoretical lenses, this study examines how chatbot affordances affect consumers' continuance intention through value-in-use. Data collected from…
Go Green, Go Social
The paucity of environmental resources and the threatening warning of global climate change have led to increasing research on environmental issues [e.g., pro-environmental behaviors (PEBs)]. Although norm activation theory (NAT) is a well-recognized theory for approaching PEBs, existing works appear insufficient to explain PEB in the context of social networking sites (SNSs) without taking contextual, emotional, and social factors into account. …
Gu Sui Bu (Drynaria fortunei J. Sm.) antagonizes glucocorticoid-induced mineralization reduction in zebrafish larvae by modulating the activity of osteoblasts and osteoclasts
Building brand loyalty and endorsement with brand pages
Purpose Numerous companies have launched brand pages (BPs) on social networking sites to enhance customer-brand communication, cultivate the customer-brand relationship and promote brand loyalty. This study aims to investigate how BP affordances support social commerce. Design/methodology/approach The study devises a theoretical model linking the proposed BP affordances (visibility, selectivity, persistence and interactivity) to three customer va…
The Effect of Surrounding Greenness on Type 2 Diabetes Mellitus
This study determines whether surrounding greenness is associated with the incidence of type 2 diabetes Mellitus (T2DM) in Taiwan. A retrospective cohort study determines the relationship between surrounding greenness and the incidence of T2DM during the study period of 2001-2012 using data from the National Health Insurance Research Database. The satellite-derived normalized difference vegetation index (NDVI) from the global MODIS database in th…
Persuasive messages on information system acceptance
No prominent works on this page.
Persuasive messages on information system acceptance
Building brand loyalty and endorsement with brand pages
Purpose Numerous companies have launched brand pages (BPs) on social networking sites to enhance customer-brand communication, cultivate the customer-brand relationship and promote brand loyalty. This study aims to investigate how BP affordances support social commerce. Design/methodology/approach The study devises a theoretical model linking the proposed BP affordances (visibility, selectivity, persistence and interactivity) to three customer va…
The Effect of Surrounding Greenness on Type 2 Diabetes Mellitus
This study determines whether surrounding greenness is associated with the incidence of type 2 diabetes Mellitus (T2DM) in Taiwan. A retrospective cohort study determines the relationship between surrounding greenness and the incidence of T2DM during the study period of 2001-2012 using data from the National Health Insurance Research Database. The satellite-derived normalized difference vegetation index (NDVI) from the global MODIS database in th…
Go Green, Go Social
The paucity of environmental resources and the threatening warning of global climate change have led to increasing research on environmental issues [e.g., pro-environmental behaviors (PEBs)]. Although norm activation theory (NAT) is a well-recognized theory for approaching PEBs, existing works appear insufficient to explain PEB in the context of social networking sites (SNSs) without taking contextual, emotional, and social factors into account. …
Gu Sui Bu (Drynaria fortunei J. Sm.) antagonizes glucocorticoid-induced mineralization reduction in zebrafish larvae by modulating the activity of osteoblasts and osteoclasts
Can AI chatbots help retain customers? An integrative perspective using affordance theory and service-domain logic
Chatbots' role in service contexts is changing to ensure better connectedness with customers in the digital marketing era. Thus, developing an understanding of how to enhance user perceptions and behaviors through interface design has become crucial. Using affordance theory and service-dominant logic as theoretical lenses, this study examines how chatbot affordances affect consumers' continuance intention through value-in-use. Data collected from…
Out of gratification or fears? A dual model to explore drivers of generative artificial intelligence adoption
Generative artificial intelligence (GenAI) has emerged as a transformative force reshaping how individuals work, live, and interact with their environments. Despite its rapid diffusion, research has yet to clarify the psychological mechanisms driving individual-level GenAI adoption and resistance. This study addresses this critical gap by proposing a dual-path model grounded in Uses and Gratifications Theory (UGT) and an extended Protection Motiv…
Leave my digital footprint or not? Insights from communication privacy management theory
How does a service chatbot build parasocial relationships with customers? A perspective from parasocial interaction theory
Purpose Drawing on parasocial interaction theory, this study examines how key attributes of artificial intelligence (AI)-enabled chatbot services, including functionality, trustworthiness, efficiency, human-likeness, responsiveness and reference to the service, affect consumers’ perceived interactivity and foster brand experience, thereby enhancing parasocial relationships between brands and customers. Design/methodology/approach Structural equat…
Psychology (4 works) · Social Psychology (4 works) · AI in Service Interactions (3 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · World Wide Web (3 works) · Affordance (2 works) · Behavioral Health and Interventions (2 works) · Business (2 works) · Chatbot (2 works)