Kanishka Pathak
Biographic Data
| ID | 4465665 |
|---|---|
| NAME | Kanishka Pathak |
| GIVEN NAMES | Kanishka |
| FAMILY NAME | Pathak |
| SIGNATURE | PATHAK K |
| AFFILIATIONS | ICFAI Business School |
| ORCID | 0000-0003-4218-8331 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Exploring the neuropsychological model for short video usage
Short Videos (SVs) have created a wave of excitement among marketing firms, harnessing the capability to influence consumers and positioning themselves as the new vanguard for immersive services. SVs have transformed the shopping landscape and raised the bar for immersive advertising. The study incorporates the most sought-after neuropsychological model. The model helps to reveal the underlying psychological dynamics that drive prolonged SV usage…
Beyond attention spans
Short videos are reshaping the digital landscape and opening a new frontier in digital marketing. By fostering binge-watching tendencies, cognitive lock-in, and stronger influence over consumer attention and choice, short videos create conditions for sustained engagement. Drawing on Media Systems Dependency Theory (MSDT), this study introduces a new zone phase construct and advances an integrative conceptual model that explains how the psychologi…
Metaverse a commercial bliss for recreational tourism? A multistage mixed-method investigation
With the rapidly evolving digital landscape, the metaverse presents itself as a promising tool for achieving commercial pursuits in the tourism industry. We apply the presence theory to examine how the industry can leverage the remarkable features of the metaverse to create memorable experiences for tourists at brand destinations – a unique identification or memorable experience associated with a destination, preferably induced by highly immersiv…
Positing metaverse as a superior technological tool for societal transformation by building sustainable value portfolio
Exploring the role of augmented reality in purchase intention
Exploring the role of augmented reality in purchase intention
Positing metaverse as a superior technological tool for societal transformation by building sustainable value portfolio
Exploring the neuropsychological model for short video usage
Short Videos (SVs) have created a wave of excitement among marketing firms, harnessing the capability to influence consumers and positioning themselves as the new vanguard for immersive services. SVs have transformed the shopping landscape and raised the bar for immersive advertising. The study incorporates the most sought-after neuropsychological model. The model helps to reveal the underlying psychological dynamics that drive prolonged SV usage…
Beyond attention spans
Short videos are reshaping the digital landscape and opening a new frontier in digital marketing. By fostering binge-watching tendencies, cognitive lock-in, and stronger influence over consumer attention and choice, short videos create conditions for sustained engagement. Drawing on Media Systems Dependency Theory (MSDT), this study introduces a new zone phase construct and advances an integrative conceptual model that explains how the psychologi…
Metaverse a commercial bliss for recreational tourism? A multistage mixed-method investigation
With the rapidly evolving digital landscape, the metaverse presents itself as a promising tool for achieving commercial pursuits in the tourism industry. We apply the presence theory to examine how the industry can leverage the remarkable features of the metaverse to create memorable experiences for tourists at brand destinations – a unique identification or memorable experience associated with a destination, preferably induced by highly immersiv…
Business (3 works) · Technology Adoption and User Behaviour (3 works) · Virtual Reality Applications and Impacts (3 works) · Augmented Reality Applications (2 works) · Cognition (2 works) · Computer Science (2 works) · Consumer Retail Behavior Studies (2 works) · Human–computer interaction (2 works) · Metaverse (2 works) · Psychology (2 works)