X T Zu
Biographic Data
| ID | 4465997 |
|---|---|
| NAME | X T Zu |
| GIVEN NAMES | X T |
| FAMILY NAME | Zu |
| SIGNATURE | ZU X T |
| AFFILIATIONS | Sichuan Agricultural University |
| ORCID | 0009-0002-2178-2665 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
The influence of new farmer live streamer characteristics on purchase intention
Introduction Agricultural live streaming has emerged as a vital channel for rural development, yet limited research examines how new farmer live streamers’ characteristics influence consumer behavior. Guided by the Stimulus–Organism–Response (S-O-R) framework and parasocial interaction theory, this study investigates how the characteristics of new farmer live streamers shape consumers’ purchase intention in agricultural e-commerce. Methods Five k…
AI technology innovation, knowledge management and corporate environmental sustainability
Knowledge digitization and high-tech firm performance
Knowledge digitization and high-tech firm performance
The influence of new farmer live streamer characteristics on purchase intention
Introduction Agricultural live streaming has emerged as a vital channel for rural development, yet limited research examines how new farmer live streamers’ characteristics influence consumer behavior. Guided by the Stimulus–Organism–Response (S-O-R) framework and parasocial interaction theory, this study investigates how the characteristics of new farmer live streamers shape consumers’ purchase intention in agricultural e-commerce. Methods Five k…
AI technology innovation, knowledge management and corporate environmental sustainability
Business (2 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Knowledge management (2 works) · Structural equation modeling (2 works) · Sustainability (2 works) · Agriculture (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate sustainability (1 work) · Cultural values (1 work)