Ling-Yen Pan
Biographic Data
| ID | 4466038 |
|---|---|
| NAME | Ling-Yen Pan |
| GIVEN NAMES | Ling-Yen |
| FAMILY NAME | Pan |
| SIGNATURE | PAN L |
| AFFILIATIONS | National Taiwan University |
| ORCID | 0000-0002-1218-1254 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 11 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Beyond the unfollow button
How does engagement on social media reinforce life aesthetic literacy? The role of interpersonal and intrapersonal influences
A prideful posting a day keeps admiring readers awake
This study develops a self-construal framework containing both individual- and social-level variables to explain bloggers’ inner motivations to create contents voluntarily. With the aim of bridging the gaps in previous blogger-related studies, this research explores intrinsic and psychological benefits behind voluntary bloggers’ sharing behaviour via social network sites or weblogs. The proposed structural equation model is tested with survey dat…
Artificial intelligent chatbots as brand promoters
Purpose This study investigates the determinants of effective human and artificial intelligence (AI) relationship-building strategies for brands. It explores the antecedents and consequences of consumers' interactant satisfaction with communication and identifies ways to enhance consumer purchase intention via AI chatbot promotion. Design/methodology/approach Microsoft Xiaoice served as the focal AI chatbot, and 331 valid samples were obtained. A…
Artificial intelligent chatbots as brand promoters
Purpose This study investigates the determinants of effective human and artificial intelligence (AI) relationship-building strategies for brands. It explores the antecedents and consequences of consumers' interactant satisfaction with communication and identifies ways to enhance consumer purchase intention via AI chatbot promotion. Design/methodology/approach Microsoft Xiaoice served as the focal AI chatbot, and 331 valid samples were obtained. A…
A prideful posting a day keeps admiring readers awake
This study develops a self-construal framework containing both individual- and social-level variables to explain bloggers’ inner motivations to create contents voluntarily. With the aim of bridging the gaps in previous blogger-related studies, this research explores intrinsic and psychological benefits behind voluntary bloggers’ sharing behaviour via social network sites or weblogs. The proposed structural equation model is tested with survey dat…
Artificial intelligent chatbots as brand promoters
Purpose This study investigates the determinants of effective human and artificial intelligence (AI) relationship-building strategies for brands. It explores the antecedents and consequences of consumers' interactant satisfaction with communication and identifies ways to enhance consumer purchase intention via AI chatbot promotion. Design/methodology/approach Microsoft Xiaoice served as the focal AI chatbot, and 331 valid samples were obtained. A…
How does engagement on social media reinforce life aesthetic literacy? The role of interpersonal and intrapersonal influences
Beyond the unfollow button
Digital Marketing and Social Media (4 works) · Computer Science (3 works) · Impact of Technology on Adolescents (3 works) · Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works) · Structural equation modeling (3 works) · Social media (2 works) · Advertising (1 work) · AI in Service Interactions (1 work)