Yayu Zhou
Biographic Data
| ID | 4466099 |
|---|---|
| NAME | Yayu Zhou |
| GIVEN NAMES | Yayu |
| FAMILY NAME | Zhou |
| SIGNATURE | ZHOU Y |
| AFFILIATIONS | Northwestern University |
| ORCID | 0000-0002-3246-4278 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Role of Syndicated Content in Retaining Digital Newspaper Subscribers: Evidence from Clickstream and Subscription Data
Syndicated content from news agencies remains a pivotal component of newspaper coverage. Especially for smaller local/regional news organizations with limited resources, syndicated content helps them deliver important news that is beyond their capabilities. However, research on syndicated content has heavily focused on its potentially negative impact such as content homogenization or extensive news recycling (i.e., churnalism) from the production…
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations
This study investigates the impact of product-model relative size (product larger than model vs. model larger than product) and product category (hedonic vs. utilitarian) on consumers’ purchase intention and product evaluation. Findings from three online experiments and one field study demonstrate that hedonic products are more favorably evaluated when matched with advertisements where the model is larger than the product, whereas utilitarian pro…
Managing advertising and subscription fees to maximize lifetime value
Advertising is an important revenue stream for sustaining media companies and platforms that can optimize customer lifetime value (CLV) when properly balanced with subscription revenue. Our proposed a 3×3 Content/Ad Experience framework is designed to assist media managers and advertisers in identifying their specific scenarios, enhancing their understanding of the advertising ecosystem, and evaluating the trade-offs involved in calculating CLV. …
Assist or Substitute? The Influential Mechanism of Worker’s Usage Experience on Their Overall Evaluation of Generative Artificial Intelligence
No prominent works on this page.
Managing advertising and subscription fees to maximize lifetime value
Advertising is an important revenue stream for sustaining media companies and platforms that can optimize customer lifetime value (CLV) when properly balanced with subscription revenue. Our proposed a 3×3 Content/Ad Experience framework is designed to assist media managers and advertisers in identifying their specific scenarios, enhancing their understanding of the advertising ecosystem, and evaluating the trade-offs involved in calculating CLV. …
Assist or Substitute? The Influential Mechanism of Worker’s Usage Experience on Their Overall Evaluation of Generative Artificial Intelligence
The Role of Syndicated Content in Retaining Digital Newspaper Subscribers: Evidence from Clickstream and Subscription Data
Syndicated content from news agencies remains a pivotal component of newspaper coverage. Especially for smaller local/regional news organizations with limited resources, syndicated content helps them deliver important news that is beyond their capabilities. However, research on syndicated content has heavily focused on its potentially negative impact such as content homogenization or extensive news recycling (i.e., churnalism) from the production…
Consumer Reactions to Product-Model Relative Size and Product Category in Print Advertisements: How Product-Model Relative Size and Product Category in Advertisements Influence Consumer Evaluations
This study investigates the impact of product-model relative size (product larger than model vs. model larger than product) and product category (hedonic vs. utilitarian) on consumers’ purchase intention and product evaluation. Findings from three online experiments and one field study demonstrate that hedonic products are more favorably evaluated when matched with advertisements where the model is larger than the product, whereas utilitarian pro…
Advertising (3 works) · Business (3 works) · Computer Science (2 works) · Consumer Market Behavior and Pricing (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · AI in Service Interactions (1 works) · Artificial Intelligence in Healthcare and Education (1 works) · Asian Culture and Media Studies (1 works) · Clickstream (1 works)