Apurva Bakshi
Biographic Data
| ID | 4471339 |
|---|---|
| NAME | Apurva Bakshi |
| GIVEN NAMES | Apurva |
| FAMILY NAME | Bakshi |
| SIGNATURE | BAKSHI A |
| AFFILIATIONS | Thapar Institute of Engineering & Technology |
| ORCID | 0000-0002-8167-8934 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Individual and organizational predictors of work-from-home productivity: A multi-theoretical study of IT professionals
The rapid transition to work-from-home (WFH) practices in India’s IT sector has raised vital questions regarding the drivers of teleworker productivity. This study systematically examines how individual and organizational factors openness to experience, individual work style, organizational culture, manager’s trust, communication channel satisfaction, and training shape perceived productivity among IT professionals working remotely. The research …
Material aesthetics in Satyajit Ray's Shatranj Ke Khilari (1977)
This article examines the aesthetic, political, and historical significance of material objects in Satyajit Ray’s Shatranj Ke Khilari (1977), while exploring how the film translates Munshi Premchand’s short story into a cinematic meditation on decadence, dependency, and colonial subjugation. By employing the frameworks of Kracauer, Bazin, and Balázs, the essay situates Ray’s visual strategies within the discourse of material aesthetics, where obj…
Between compliance and defiance: Negotiating femininity in Satyajit Ray's Pather and
Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing
The growing usage of digital platforms has made influencer marketing the most cost-effective marketing tool, especially for products consumed by young digital natives. Among other products, these include fashion and beauty-related items such as cosmetics, whose online marketing has created a particular category of influencers called ‘beauty vloggers.’ By applying the source credibility model, this study investigates whether beauty vloggers’ credi…
Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands
Influencer marketing has become a potent and dynamic force in the digital age, changing the face of marketing in a variety of sectors. Even though social media influencers are still important in corporate communication strategies, there are still unresolved issues concerning what exactly makes an influencer powerful and how that influence impacts the behaviour of their followers. This research investigates the role of interactional elements used …
Influence of promotional factors on online impulse buying: Exploring the mediating role of impulse buying tendency
Copyright Violations, ‘Inspirations’ and Adaptation in Indian Films: A Case for Cinema as Visual Anthropology
The field of visual anthropology encompasses relationships between anthropology and visual media, but its applications have been primarily limited to studying the visual manifestations and pictorial aspects of culture as well as cultural behaviour of humans, and to the study of ethnographic film. Copyright violations and ‘inspirations’ refer to the unauthorized remakes and copies of western films that abound in the Indian film landscape. The obje…
No prominent works on this page.
Copyright Violations, ‘Inspirations’ and Adaptation in Indian Films: A Case for Cinema as Visual Anthropology
The field of visual anthropology encompasses relationships between anthropology and visual media, but its applications have been primarily limited to studying the visual manifestations and pictorial aspects of culture as well as cultural behaviour of humans, and to the study of ethnographic film. Copyright violations and ‘inspirations’ refer to the unauthorized remakes and copies of western films that abound in the Indian film landscape. The obje…
Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing
The growing usage of digital platforms has made influencer marketing the most cost-effective marketing tool, especially for products consumed by young digital natives. Among other products, these include fashion and beauty-related items such as cosmetics, whose online marketing has created a particular category of influencers called ‘beauty vloggers.’ By applying the source credibility model, this study investigates whether beauty vloggers’ credi…
Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands
Influencer marketing has become a potent and dynamic force in the digital age, changing the face of marketing in a variety of sectors. Even though social media influencers are still important in corporate communication strategies, there are still unresolved issues concerning what exactly makes an influencer powerful and how that influence impacts the behaviour of their followers. This research investigates the role of interactional elements used …
Influence of promotional factors on online impulse buying: Exploring the mediating role of impulse buying tendency
Material aesthetics in Satyajit Ray's Shatranj Ke Khilari (1977)
This article examines the aesthetic, political, and historical significance of material objects in Satyajit Ray’s Shatranj Ke Khilari (1977), while exploring how the film translates Munshi Premchand’s short story into a cinematic meditation on decadence, dependency, and colonial subjugation. By employing the frameworks of Kracauer, Bazin, and Balázs, the essay situates Ray’s visual strategies within the discourse of material aesthetics, where obj…
Between compliance and defiance: Negotiating femininity in Satyajit Ray's Pather and
Individual and organizational predictors of work-from-home productivity: A multi-theoretical study of IT professionals
The rapid transition to work-from-home (WFH) practices in India’s IT sector has raised vital questions regarding the drivers of teleworker productivity. This study systematically examines how individual and organizational factors openness to experience, individual work style, organizational culture, manager’s trust, communication channel satisfaction, and training shape perceived productivity among IT professionals working remotely. The research …
Advertising (3 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Psychology (3 works) · South Asian Cinema and Culture (3 works) · Aesthetics (2 works) · Art (2 works) · Beauty (2 works) · Digital Marketing and Social Media (2 works) · Narrative (2 works)