Cody T Havard
Biographic Data
| ID | 4495862 |
|---|---|
| NAME | Cody T Havard |
| GIVEN NAMES | Cody T |
| FAMILY NAME | Havard |
| SIGNATURE | HAVARD C T |
| AFFILIATIONS | University of Memphis |
| ORCID | 0000-0002-8277-5699 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 14 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Being a Fan of Disney
For more than 100 years, The Walt Disney Company has influenced the ways people display fandom, relate with others, and consume entertainment. From the early days of animated shorts and feature-length releases to today’s consumer products distributed through television, theatres, and direct-to-consumer streaming, Disney has undergone several transformations in how it engages with consumers. The article discusses what Disney fandom offers its au…
Intense Group Behavior and Brand Negativity
This book investigates how rivalry and group member behavior manifests in the settings of politics, religion, and sport
Welcome to the magic
The current study qualitatively investigates how fans of the Disney Theme Parks are introduced to the brand and how they perceive Disney and Universal Parks. Findings indicate that family plays a very important role in both introducing and building loyalty toward Disney and the Disney Parks. Further, both family and positive memory play an integral role in encouraging fans to continue their fandom of the Disney Parks. Finally, fans report favorit…
Intense Group Behavior and Brand Negativity
The Games We Play
Rebels or Star Fleet? Investigating Rivalry in Sport and Star Wars/Star Trek Fandom
Rivalry In and Out of Sport
Introduction of a Hierarchy of Out-Group Derogation
Are You Team Apple or Team Samsung? Investigating Rivalry in Sport and Mobile Phone Brands
Here We Are, There We Go
They Said What? Investigating Fan Online Commentary in Politics and Sport
Rivalry and Group Behavior Among Consumers and Brands
Marvel, DC, and Sport
Objective The current article empirically investigated differences in fandom and rivalry between fans of a sport team and fans of the Marvel or DC comic brands. Methods An online survey was distributed to fans of a sport team and/or the comic genre to measure how fans identified with their favorite brands (both sport and comics), and how they felt toward their rival brands. Results Results illustrated that sport fans reported higher identificatio…
Sport and disaster relief
Purpose – The purpose of this paper is to explore disaster relief activities implemented by high-profile sport organisations and athletes. Design/methodology/approach – In total, 70 newspaper and magazine articles reporting the disaster relief efforts of sport organisations and athletes in various regions were identified and analysed through a content analysis. Findings – The authors find 11 forms of activities that sport organisations and athlet…
No prominent works on this page.
Sport and disaster relief
Purpose – The purpose of this paper is to explore disaster relief activities implemented by high-profile sport organisations and athletes. Design/methodology/approach – In total, 70 newspaper and magazine articles reporting the disaster relief efforts of sport organisations and athletes in various regions were identified and analysed through a content analysis. Findings – The authors find 11 forms of activities that sport organisations and athlet…
Marvel, DC, and Sport
Objective The current article empirically investigated differences in fandom and rivalry between fans of a sport team and fans of the Marvel or DC comic brands. Methods An online survey was distributed to fans of a sport team and/or the comic genre to measure how fans identified with their favorite brands (both sport and comics), and how they felt toward their rival brands. Results Results illustrated that sport fans reported higher identificatio…
The Games We Play
Rebels or Star Fleet? Investigating Rivalry in Sport and Star Wars/Star Trek Fandom
Rivalry In and Out of Sport
Introduction of a Hierarchy of Out-Group Derogation
Are You Team Apple or Team Samsung? Investigating Rivalry in Sport and Mobile Phone Brands
Here We Are, There We Go
They Said What? Investigating Fan Online Commentary in Politics and Sport
Rivalry and Group Behavior Among Consumers and Brands
Intense Group Behavior and Brand Negativity
This book investigates how rivalry and group member behavior manifests in the settings of politics, religion, and sport
Welcome to the magic
The current study qualitatively investigates how fans of the Disney Theme Parks are introduced to the brand and how they perceive Disney and Universal Parks. Findings indicate that family plays a very important role in both introducing and building loyalty toward Disney and the Disney Parks. Further, both family and positive memory play an integral role in encouraging fans to continue their fandom of the Disney Parks. Finally, fans report favorit…
Intense Group Behavior and Brand Negativity
Being a Fan of Disney
For more than 100 years, The Walt Disney Company has influenced the ways people display fandom, relate with others, and consume entertainment. From the early days of animated shorts and feature-length releases to today’s consumer products distributed through television, theatres, and direct-to-consumer streaming, Disney has undergone several transformations in how it engages with consumers. The article discusses what Disney fandom offers its au…
Psychology (11 works) · Sports, Gender, and Society (9 works) · Advertising (8 works) · Business (8 works) · Rivalry (8 works) · Fandom (5 works) · Political science (5 works) · Social Psychology (5 works) · Sociology (5 works) · Digital Games and Media (4 works)