Margarita Stepanovna Vykhrystyuk

Biographic Data

ID4508028
NAMEMargarita Stepanovna Vykhrystyuk
GIVEN NAMESMargarita Stepanovna
FAMILY NAMEVykhrystyuk
SIGNATUREVYKHRYSTYUK M S
AFFILIATIONSUniversity of Tyumen
VERIFIEDNo
TOTAL WORKS7
TOTAL CITATIONS0
WORKS AS AUTHOR7
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2024
H-INDEX0

  • The Image of a Man in Khanty Fairy Tales

    Open AccessМ S Vykhrystyuk, Margarita Stepanovna Vykhrystyuk et al.ARTICLEFinno-Ugric World2024

    Introduction. The scientific article presents, for the first time, an analysis of fairy tales in the Khanty language as a subject of psycholinguistic analysis of male personality traits. The analysis was conducted by creating a character-centered portrait of the man as the central figure in the artistic discourse of the Khanty people. The aim of the study is to provide a psycholinguistic characterization of the individual qualities of the man bas…

  • The role of spatial appellatives in the hydronymic system of the Ob-Irtysh interfluve

    Open AccessYu V Islamova, M G Baksheeva et al.ARTICLEBulletin of Ugric studies2023

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  • A written monument of Siberian writing “A brief description of the Ostyak people” by Grigory Novitsky

    Open AccessМ S Vykhrystyuk, Margarita Stepanovna VykhrystyukARTICLEFinno-Ugric World2022

    Introduction. The written monument of Siberian writing “A brief description of the Ostyak people” contains a unique description of the life of the indigenous population of Siberia, the Ostyaks, made by a historiographer Grigory Novitsky on the basis of personal observations. The article analyses the structure and content of the monument, presents a historical information about the time of creation and its authorship, notes the historical and cult…

  • Khants-Mansi folk motives in the modern Yugorsk advertising

    Open AccessМ S Vykhrystyuk, Margarita Stepanovna Vykhrystyuk et al.ARTICLEFinno-Ugric World2020

    Introduction. The article analyses of extralinguistic factors that form the advertising trademarks of Ugra. Created emblems, product logos represent an original trade proposal, based on the culture and language of the Khanty and Mansi peoples. The aim of the paper is to determine the role of folk images, motives of the Khanty and Mansi in the process of creating modern trade marks for Ugra advertising. When analyzing logos, brands, symbols of Ugr…

  • Semantics and etymology of substrate hydronyms of the Lower Konda

    Open AccessYu V Islamova, M G Baksheeva et al.ARTICLEBulletin of Ugric studies2020

    Introduction: hydronyms due to their specificity have a high linguistic and cultural significance. They reflect different aspects of human society. Semantic and etymological analysis is a necessary stage in the development of regional toponymy and an effective way to obtain diverse information leading to an understanding of the cultural code of the nation. Objective: semantic and etymological description of the substrate hydronyms of the Lower Ko…

  • The Use of Stable Expressions in Modern Economic Discourse as an Emotional Increase in the Potential Impact on Purchasing Power

    Open AccessI S Karabulatova, Margarita Stepanovna Vykhrystyuk et al.ARTICLESpace and Culture India2020References: 1

    This study is an attempt to analyse economic discourse metaphors and stable expressions. Significant attention is paid to metaphor creative potential in the field of terms formation as well as representation of certain aspects of economic reality events. Some rhetoric models are especially studied from the point of view of their rhetoric impact on the potential audience. The market of goods and services began to develop rapidly in the modern cons…

  • Interpersonal discourse in the context of intercultural communication (on the example of the Khanty and Russian languages)

    Open AccessС В Онина, Margarita Stepanovna Vykhrystyuk et al.ARTICLEBulletin of Ugric studies2019

    Introduction: the article is devoted to the analysis of interpersonal communication of representatives of the Khanty and Russian cultures. The considered problems of interpersonal discourse of the Khanty and Russian peoples are connected with the search for universals of intercultural interaction, which can unite communicants not on the basis of rejecting the national specific, but on the basis of understanding the other