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Paloma Contreras Pulido

Biographic Data

ID4510027
NAMEPaloma Contreras Pulido
GIVEN NAMESPaloma Contreras
FAMILY NAMEPulido
SIGNATUREPULIDO P C
AFFILIATIONSUniversidad Internacional De La Rioja
ORCID0000-0002-6206-7820
VERIFIEDYes
TOTAL WORKS19
TOTAL CITATIONS24
AUTHOR COUNT19
EDITOR COUNT0
FIRST PUBLICATION YEAR1970
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Digital skills for active aging

    Open Access•Paloma Contreras Pulido, Liliana Rodriguez-Alarcon•ARTICLE•Educational Gerontology•2026

    Purpose: The primary objective of this study is to validate a transferable methodological standard for qualitative gerontological research through the development of an instrument designed to analyze digital competences as one dimension of broader processes of digital appropriation among older adults within the framework of active aging. Methodology: A focus group script was designed based on Socioemotional Selectivity Theory (SST) and the Select…

  • Contextualizing digital literacy for older adults

    Open Access•Ramón Tirado-Morueta, Liliana Rodríguez Alarcón et al.•ARTICLE•Wellbeing Space and Society•2026

    The challenge of digital inclusion for an older adult population raises a need to design digital literacy strategies that are both engaging and effective in facilitating older adults’ adaptation to today’s technological world. For this purpose, it is necessary to establish the bases that will serve as a reference to contextualize the training initiatives. This qualitative study, guided by Selective Socioemotional Theory (SST) and the Selection, O…

  • Perspetivas dos jovens sobre o mundo que os rodeia e contextos de cidadania digital

    Open Access•Maria José Brites, Teresa Sofia Castro et al.•ARTICLE•Media & Jornalismo•2024

  • Young people’s perspectives on the world around them and contexts of digital citizenship

    Open Access•Maria José Brites, Teresa Sofia Castro et al.•ARTICLE•Media & Jornalismo•2024•Cited by: 1

  • Vernáculos educativos de Twitch

    Open Access•Sender Godoy, Paloma Contreras Pulido•ARTICLE•Anàlisi•2023

    Twitch se ha convertido en muy poco tiempo en una plataforma con un incontestable impacto en cuanto al número de usuarios y canales de transmisión de todo tipo. Esta apertura en los contenidos y su crecimiento exponencial, con 35 millones de visitantes diarios en 2023, hace relevante su estudio. Por ello, este trabajo se centra en el lenguaje vernáculo de la plataforma Twitch y sus posibles ventajas también para el aprendizaje. Para el análisis s…

  • Immigrant Influencers on TikTok

    Open Access•Daniela Jaramillo-Dent, Paloma Contreras Pulido et al.•ARTICLE•Media and Communication•2022

    Internet celebrity has become a phenomenon of great interest for scholars in the last few years. This is partly due to its impact in contemporary media ecosystems, and its influence in political, social, cultural, and commercial behaviors around the world. Meanwhile, some segments of the population continue to be marginalized by sociotechnical configurations that perpetuate structures of dominance in the digital sphere and on social media platfor…

  • Right-wing immigration narratives in Spain

    Open Access•Daniela Jaramillo-Dent, Paloma Contreras Pulido et al.•ARTICLE•European Journal of Communication•2022•References: 26

    Ephemeral media has become a staple of today’s social media ecology. This study advances the first exploratory analysis of Instagram Stories as a format for political communication. Through an initial content analysis of 832 stories in three verified Vox accounts and a secondary content and discourse analysis of 114 stories, we delve into the strategies used by right-wing party Vox in Spain to portray immigration as an issue for ideological posit…

  • Youtube musicians and self-perceived multimedia, hypermedia, intertextual and transmedia competencies

    Arantxa Vizcaíno-Verdú, Paloma Contreras Pulido et al.•ARTICLE•Learning Media and Technology•2021

    YouTube has grown into an unprecedented music industry where informal learning practices converge among young musicians now considered authentic internet (micro)celebrities. Due to the rise of music video trends on the platform and the educative demands to explore youth interaction on the internet, this study analyses the self-perception of youtubers in terms of multimedia, hypermedia, intertextual and transmedia competencies. For this purpose, w…

  • From Internet access to problematic use

    Ramón Tirado-Morueta, Rosa García-Ruiz et al.•ARTICLE•Behaviour and Information…•2021

    Frequency of Internet use is usually emphasised, in systematic reviews and meta-analyses, as a risk factor in problematic Internet use (PIU). Likewise, studies that focus on the analysis of online activities associated to PIU offer confounding results, although they coincide in pointing out the relevance of motivations associated to online activities. The Internet Addiction Model (IAM) offers a comprehensive focus of the influence of Internet act…

  • Divulgación científica en YouTube y su credibilidad para docentes universitarios

    Open Access•Arantxa Vizcaíno-Verdú, Patricia De Casas Moreno et al.•ARTICLE•Educación XX1•2020

    Los artículos, libros, capítulos, conferencias y seminarios tradicionales dan paso a nuevas herramientas de difusión del conocimiento científico como las redes sociales, apostando por la concepción de la ciencia abierta. Esta se entiende como la distribución pública de los resultados de investigación de forma deliberada, para que el público acceda libremente a los conocimientos universales. De este contexto, nace el presente estudio, que tiene po…

  • Soy músico youtuber! Construcción de la identidad artística a través del cover y la ficción. El caso de las violinistas Taylor Davis y Lindsey Stirling

    Open Access•Arantxa Vizcaíno-Verdú, Paloma Contreras Pulido•ARTICLE•Revista Mediterranea de…•2020

    La creciente actividad audiovisual en redes sociales ha provocado que YouTube se convierta en un espacio internacional creativo y social en el que se dan cita contenidos generados por el usuario, medios de comunicación, empresas y comunidades online. Un escenario digital que identifica la figura del youtuber y, concretamente, la de aquel sujeto cuyas dotes artísticas y musicales se ven expandidas a través del cover ficcional. La presente investig…

  • Media competencies of university professors and students. Comparison of levels in Spain, Portugal, Brazil and Venezuela / Las competencias mediáticas de profesores y estudiantes universitarios. Compar…

    Luis Miguel Romero-Rodríguez, Paloma Contreras Pulido et al.•ARTICLE•Culture and Education•2019

    Media competencies are a set of skills that every individual should possess in order to be able to consume and produce media and digital and information products in a critical and analytical way. This exploratory and comparative work analyses the level of media competence among 1,676 university students and 524 professors in Brazil, Spain, Portugal and Venezuela. One of the main results shows that the level of knowledge of technology and interact…

  • Reading and informal learning trends on YouTube

    Open Access•Arantxa Vizcaíno-Verdú, Paloma Contreras Pulido et al.•ARTICLE•Comunicar•2019•Cited by: 10•References: 8

    The digital era has perpetuated new pedagogies of collective participation in networks that requires reflection in the conventional education area, because of YouTube, as audiovisual platform of outstanding international recognition, concentrates an extensive repertoire of informal learning practices among young people. In this case, the research focuses on a form of literary expression driven by the new Booktube community, which is dedicated to …

  • Radios universitarias en la encrucijada. El caso de la regulación en Andalucía

    Open Access•Paloma Contreras Pulido, Ignacio Aguaded•ARTICLE•Revista Mediterranea de…•2018

    Las universidades son concebidas desde la antigüedad como las instituciones del saber, del futuro, y como potentes herramientas transformadoras de una sociedad, pero para ello, deben estar en sinergia constante con la misma, recibiendo, pero sobre todo aportando desde el servicio público, todo lo que en ellas se genera. Como puentes de conexión, desde hace 40 años, existen en España radios en algunas universidades. En la actualidad son 26 emisora…

  • Propuesta de diseño de instrumento para analizar vídeo-lecciones en Mooc

    Open Access•Edna Margarita Manotas Salcedo, Amor Pérez-Rodríguez et al.•ARTICLE•Alteridad•2018

    El artículo presenta el proceso de construcción y validación de un instrumento para valorar la estructura de vídeo-lecciones de cursos masivos en línea, MOOC. El instrumento divide la vídeo-lección en momentos de la clase: inicio, desarrollo y cierre, para revisar de qué manera cada apartado aporta a la construcción de la narración. La justificación de este estudio se basa en la necesidad de generar propuestas para la producción de vídeos en curs…

  • La competencia mediática en educación primaria en el contexto español

    Open Access•Antonia Ramírez García, Jacqueline Sánchez-Carrero et al.•ARTICLE•Educação e Pesquisa•2016•Cited by: 1•References: 2

    Desde hace casi cuatro años un numeroso grupo de investigadores españoles de más de veinte universidades del país estudian los niveles de competencia mediática de la ciudadanía para promover así programas de alfabetización mediática en las escuelas y entornos no formales. La competencia mediática es un concepto que abarca nuestras habilidades y conocimientos frente a los medios de comunicación y puede ser medida a través de seis dimensiones: leng…

  • La competencia mediática de las perso-nas mayores andaluzas

    Open Access•Paloma Contreras Pulido, Rafael Marfil-Carmona et al.•ARTICLE•Historia y Comunicación Social•2014•References: 1

    Older people in current society represent a high percent age that tends to be higher over the years. In addition, these seniors are becoming more active within this society taking part of even the developments resulting from the use of digital technologies. This paper analyzes the level of media literacy of people over 55 years in the Autonomous Community of Andalusia

  • Empowering media citizenship through educommunication

    Open Access•Vicent Eulogi Gozálvez Pérez, Paloma Contreras Pulido•ARTICLE•Comunicar•2013•Cited by: 11•References: 2

    This article analyses the different meanings of the citizenship concept (political, legal, social, economic, ecological and intercultural) in order to justify the current media citizenship concept, which is particularly useful and valid for media education. The ultimate goal is to rebuild the social, ethical and political dimension of educommunication on a practical and philosophical foundation. With this in mind, we have analysed two very powerf…

  • Highly qualified students? Research into the media competence level of Spanish youth

    Open Access•Maria-Jose Masanet, Paloma Contreras Pulido et al.•ARTICLE•Communication & Society•1970•Cited by: 1•References: 1

    The article presents results of the media competence of Spanish youth. The methodological tool used, a sociological survey, was created from proposals by more than 50 recognized experts in this field. It is focused on six major dimensions: languages, technologies, interaction processes, production and diffusion processes, aesthetics and ideology and values. The study population is 1,430 youngsters. The results are significant: Spanish youth score…

  • Empowering media citizenship through educommunication

    Open Access•Vicent Eulogi Gozálvez Pérez, Paloma Contreras Pulido•ARTICLE•Comunicar•2013•Cited by: 11•References: 2

    This article analyses the different meanings of the citizenship concept (political, legal, social, economic, ecological and intercultural) in order to justify the current media citizenship concept, which is particularly useful and valid for media education. The ultimate goal is to rebuild the social, ethical and political dimension of educommunication on a practical and philosophical foundation. With this in mind, we have analysed two very powerf…

  • Reading and informal learning trends on YouTube

    Open Access•Arantxa Vizcaíno-Verdú, Paloma Contreras Pulido et al.•ARTICLE•Comunicar•2019•Cited by: 10•References: 8

    The digital era has perpetuated new pedagogies of collective participation in networks that requires reflection in the conventional education area, because of YouTube, as audiovisual platform of outstanding international recognition, concentrates an extensive repertoire of informal learning practices among young people. In this case, the research focuses on a form of literary expression driven by the new Booktube community, which is dedicated to …

  • Young people’s perspectives on the world around them and contexts of digital citizenship

    Open Access•Maria José Brites, Teresa Sofia Castro et al.•ARTICLE•Media & Jornalismo•2024•Cited by: 1

  • La competencia mediática en educación primaria en el contexto español

    Open Access•Antonia Ramírez García, Jacqueline Sánchez-Carrero et al.•ARTICLE•Educação e Pesquisa•2016•Cited by: 1•References: 2

    Desde hace casi cuatro años un numeroso grupo de investigadores españoles de más de veinte universidades del país estudian los niveles de competencia mediática de la ciudadanía para promover así programas de alfabetización mediática en las escuelas y entornos no formales. La competencia mediática es un concepto que abarca nuestras habilidades y conocimientos frente a los medios de comunicación y puede ser medida a través de seis dimensiones: leng…

  • Highly qualified students? Research into the media competence level of Spanish youth

    Open Access•Maria-Jose Masanet, Paloma Contreras Pulido et al.•ARTICLE•Communication & Society•1970•Cited by: 1•References: 1

    The article presents results of the media competence of Spanish youth. The methodological tool used, a sociological survey, was created from proposals by more than 50 recognized experts in this field. It is focused on six major dimensions: languages, technologies, interaction processes, production and diffusion processes, aesthetics and ideology and values. The study population is 1,430 youngsters. The results are significant: Spanish youth score…

  • Highly qualified students? Research into the media competence level of Spanish youth

    Open Access•Maria-Jose Masanet, Paloma Contreras Pulido et al.•ARTICLE•Communication & Society•1970•Cited by: 1•References: 1

    The article presents results of the media competence of Spanish youth. The methodological tool used, a sociological survey, was created from proposals by more than 50 recognized experts in this field. It is focused on six major dimensions: languages, technologies, interaction processes, production and diffusion processes, aesthetics and ideology and values. The study population is 1,430 youngsters. The results are significant: Spanish youth score…

  • Empowering media citizenship through educommunication

    Open Access•Vicent Eulogi Gozálvez Pérez, Paloma Contreras Pulido•ARTICLE•Comunicar•2013•Cited by: 11•References: 2

    This article analyses the different meanings of the citizenship concept (political, legal, social, economic, ecological and intercultural) in order to justify the current media citizenship concept, which is particularly useful and valid for media education. The ultimate goal is to rebuild the social, ethical and political dimension of educommunication on a practical and philosophical foundation. With this in mind, we have analysed two very powerf…

  • La competencia mediática de las perso-nas mayores andaluzas

    Open Access•Paloma Contreras Pulido, Rafael Marfil-Carmona et al.•ARTICLE•Historia y Comunicación Social•2014•References: 1

    Older people in current society represent a high percent age that tends to be higher over the years. In addition, these seniors are becoming more active within this society taking part of even the developments resulting from the use of digital technologies. This paper analyzes the level of media literacy of people over 55 years in the Autonomous Community of Andalusia

  • La competencia mediática en educación primaria en el contexto español

    Open Access•Antonia Ramírez García, Jacqueline Sánchez-Carrero et al.•ARTICLE•Educação e Pesquisa•2016•Cited by: 1•References: 2

    Desde hace casi cuatro años un numeroso grupo de investigadores españoles de más de veinte universidades del país estudian los niveles de competencia mediática de la ciudadanía para promover así programas de alfabetización mediática en las escuelas y entornos no formales. La competencia mediática es un concepto que abarca nuestras habilidades y conocimientos frente a los medios de comunicación y puede ser medida a través de seis dimensiones: leng…

  • Radios universitarias en la encrucijada. El caso de la regulación en Andalucía

    Open Access•Paloma Contreras Pulido, Ignacio Aguaded•ARTICLE•Revista Mediterranea de…•2018

    Las universidades son concebidas desde la antigüedad como las instituciones del saber, del futuro, y como potentes herramientas transformadoras de una sociedad, pero para ello, deben estar en sinergia constante con la misma, recibiendo, pero sobre todo aportando desde el servicio público, todo lo que en ellas se genera. Como puentes de conexión, desde hace 40 años, existen en España radios en algunas universidades. En la actualidad son 26 emisora…

  • Propuesta de diseño de instrumento para analizar vídeo-lecciones en Mooc

    Open Access•Edna Margarita Manotas Salcedo, Amor Pérez-Rodríguez et al.•ARTICLE•Alteridad•2018

    El artículo presenta el proceso de construcción y validación de un instrumento para valorar la estructura de vídeo-lecciones de cursos masivos en línea, MOOC. El instrumento divide la vídeo-lección en momentos de la clase: inicio, desarrollo y cierre, para revisar de qué manera cada apartado aporta a la construcción de la narración. La justificación de este estudio se basa en la necesidad de generar propuestas para la producción de vídeos en curs…

  • Media competencies of university professors and students. Comparison of levels in Spain, Portugal, Brazil and Venezuela / Las competencias mediáticas de profesores y estudiantes universitarios. Compar…

    Luis Miguel Romero-Rodríguez, Paloma Contreras Pulido et al.•ARTICLE•Culture and Education•2019

    Media competencies are a set of skills that every individual should possess in order to be able to consume and produce media and digital and information products in a critical and analytical way. This exploratory and comparative work analyses the level of media competence among 1,676 university students and 524 professors in Brazil, Spain, Portugal and Venezuela. One of the main results shows that the level of knowledge of technology and interact…

  • Reading and informal learning trends on YouTube

    Open Access•Arantxa Vizcaíno-Verdú, Paloma Contreras Pulido et al.•ARTICLE•Comunicar•2019•Cited by: 10•References: 8

    The digital era has perpetuated new pedagogies of collective participation in networks that requires reflection in the conventional education area, because of YouTube, as audiovisual platform of outstanding international recognition, concentrates an extensive repertoire of informal learning practices among young people. In this case, the research focuses on a form of literary expression driven by the new Booktube community, which is dedicated to …

  • Divulgación científica en YouTube y su credibilidad para docentes universitarios

    Open Access•Arantxa Vizcaíno-Verdú, Patricia De Casas Moreno et al.•ARTICLE•Educación XX1•2020

    Los artículos, libros, capítulos, conferencias y seminarios tradicionales dan paso a nuevas herramientas de difusión del conocimiento científico como las redes sociales, apostando por la concepción de la ciencia abierta. Esta se entiende como la distribución pública de los resultados de investigación de forma deliberada, para que el público acceda libremente a los conocimientos universales. De este contexto, nace el presente estudio, que tiene po…

  • Soy músico youtuber! Construcción de la identidad artística a través del cover y la ficción. El caso de las violinistas Taylor Davis y Lindsey Stirling

    Open Access•Arantxa Vizcaíno-Verdú, Paloma Contreras Pulido•ARTICLE•Revista Mediterranea de…•2020

    La creciente actividad audiovisual en redes sociales ha provocado que YouTube se convierta en un espacio internacional creativo y social en el que se dan cita contenidos generados por el usuario, medios de comunicación, empresas y comunidades online. Un escenario digital que identifica la figura del youtuber y, concretamente, la de aquel sujeto cuyas dotes artísticas y musicales se ven expandidas a través del cover ficcional. La presente investig…

  • Youtube musicians and self-perceived multimedia, hypermedia, intertextual and transmedia competencies

    Arantxa Vizcaíno-Verdú, Paloma Contreras Pulido et al.•ARTICLE•Learning Media and Technology•2021

    YouTube has grown into an unprecedented music industry where informal learning practices converge among young musicians now considered authentic internet (micro)celebrities. Due to the rise of music video trends on the platform and the educative demands to explore youth interaction on the internet, this study analyses the self-perception of youtubers in terms of multimedia, hypermedia, intertextual and transmedia competencies. For this purpose, w…

  • From Internet access to problematic use

    Ramón Tirado-Morueta, Rosa García-Ruiz et al.•ARTICLE•Behaviour and Information…•2021

    Frequency of Internet use is usually emphasised, in systematic reviews and meta-analyses, as a risk factor in problematic Internet use (PIU). Likewise, studies that focus on the analysis of online activities associated to PIU offer confounding results, although they coincide in pointing out the relevance of motivations associated to online activities. The Internet Addiction Model (IAM) offers a comprehensive focus of the influence of Internet act…

  • Immigrant Influencers on TikTok

    Open Access•Daniela Jaramillo-Dent, Paloma Contreras Pulido et al.•ARTICLE•Media and Communication•2022

    Internet celebrity has become a phenomenon of great interest for scholars in the last few years. This is partly due to its impact in contemporary media ecosystems, and its influence in political, social, cultural, and commercial behaviors around the world. Meanwhile, some segments of the population continue to be marginalized by sociotechnical configurations that perpetuate structures of dominance in the digital sphere and on social media platfor…

  • Right-wing immigration narratives in Spain

    Open Access•Daniela Jaramillo-Dent, Paloma Contreras Pulido et al.•ARTICLE•European Journal of Communication•2022•References: 26

    Ephemeral media has become a staple of today’s social media ecology. This study advances the first exploratory analysis of Instagram Stories as a format for political communication. Through an initial content analysis of 832 stories in three verified Vox accounts and a secondary content and discourse analysis of 114 stories, we delve into the strategies used by right-wing party Vox in Spain to portray immigration as an issue for ideological posit…

  • Vernáculos educativos de Twitch

    Open Access•Sender Godoy, Paloma Contreras Pulido•ARTICLE•Anàlisi•2023

    Twitch se ha convertido en muy poco tiempo en una plataforma con un incontestable impacto en cuanto al número de usuarios y canales de transmisión de todo tipo. Esta apertura en los contenidos y su crecimiento exponencial, con 35 millones de visitantes diarios en 2023, hace relevante su estudio. Por ello, este trabajo se centra en el lenguaje vernáculo de la plataforma Twitch y sus posibles ventajas también para el aprendizaje. Para el análisis s…

  • Perspetivas dos jovens sobre o mundo que os rodeia e contextos de cidadania digital

    Open Access•Maria José Brites, Teresa Sofia Castro et al.•ARTICLE•Media & Jornalismo•2024

  • Young people’s perspectives on the world around them and contexts of digital citizenship

    Open Access•Maria José Brites, Teresa Sofia Castro et al.•ARTICLE•Media & Jornalismo•2024•Cited by: 1

  • Digital skills for active aging

    Open Access•Paloma Contreras Pulido, Liliana Rodriguez-Alarcon•ARTICLE•Educational Gerontology•2026

    Purpose: The primary objective of this study is to validate a transferable methodological standard for qualitative gerontological research through the development of an instrument designed to analyze digital competences as one dimension of broader processes of digital appropriation among older adults within the framework of active aging. Methodology: A focus group script was designed based on Socioemotional Selectivity Theory (SST) and the Select…

  • Contextualizing digital literacy for older adults

    Open Access•Ramón Tirado-Morueta, Liliana Rodríguez Alarcón et al.•ARTICLE•Wellbeing Space and Society•2026

    The challenge of digital inclusion for an older adult population raises a need to design digital literacy strategies that are both engaging and effective in facilitating older adults’ adaptation to today’s technological world. For this purpose, it is necessary to establish the bases that will serve as a reference to contextualize the training initiatives. This qualitative study, guided by Selective Socioemotional Theory (SST) and the Selection, O…

Sociology (10 works) · Political science (8 works) · Social Media and Politics (8 works) · Art (7 works) · Humanities (7 works) · Media and Digital Communication (5 works) · Pedagogy (5 works) · Politics (5 works) · Psychology (5 works) · Child Development and Digital Technology (4 works)

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