Soo‐bum Lee
Biographic Data
| ID | 4525210 |
|---|---|
| NAME | Soo‐bum Lee |
| GIVEN NAMES | Soo‐bum |
| FAMILY NAME | Lee |
| SIGNATURE | LEE S B |
| AFFILIATIONS | Incheon National University |
| ORCID | 0000-0003-0395-4208 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 22 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 3 |
Does social media type matter to politics? Investigating the difference in political participation depending on preferred social media sites
Objective This study investigates the relationship between social media use for information and political participation with the type of social media as a moderator to shed light on platform‐specific biases related to political participation. To this end, social media sites were classified into two types: symmetrical and asymmetrical,based on their functional characteristics that affect the way users form a relationship on the site Methods Using …
Innovation vs. normalization: Politicians’ Twitter use at the early majority stage of its diffusion in the Korean assembly
This study seeks to answer to the question of whether new media innovate/replicate the existing pattern of political communication by looking into Korean politicians’ Twitter, relying on data collected at the early majority stage of its diffusion in the Korean Assembly. This study reveals politicians who represented an educated district and were prominent in traditional media were more likely to adopt Twitter. Opposition party members and represe…
Scientific Knowledge and Attitudes Toward Science in South Korea: Does Knowledge Lead to Favorable Attitudes
According to the scientific literacy model, enhancing the public’s knowledge of science will dispel misperceptions, which in turn can promote more favorable attitudes toward scientists and their research. Using data from a national survey of South Koreans, our study closely examines how different types of scientific knowledge (factual vs. procedural) are associated with different predictors of attitudes ( perceived level of risk, uncertainty of r…
The Public Opinion of Corporate Social Responsibility Activities in South Korea: Examining the Effects of Communal and Exchange Relationships Between Citizens and Corporations
This study explores how South Korean citizens evaluate corporate social responsibility (CSR) practices based on communal and exchange relationships. Specifically, it examines whether their evaluations of the two types of relationships are related to their supportive opinions, such as positive attitudes toward corporations and behavioral intentions to purchase products. The findings show that the communal relationship between an energy corporation…
A cross-cultural perspective on televised political advertising during the presidential election between the US and South Korea: 1992–2012
Our study was motivated by the fact that, despite the increasing pervasiveness of political advertising in the political process of many democracies, little empirical research has been conducted to unveil common patterns or crucial differences of political spots across cultural boundaries. Our study thus provided one opportunity to gain better understanding and insights into how media phenomena are related to cultural orientation by comparing and…
The Korean Wave and Asian Americans: The ethnic meanings of transnational Korean pop culture in the USA
The transnational Korean media and its active streams to the USA have seemingly increased its potency as new ethnic media. Ethnic media can be defined in more than one way; this demands a shift in the definition, meaning, impact and role of ethnic media at the heart of increasing transnational media use by ethnic minorities and immigrants. This study examines how transnational Korean pop culture has been consumed by Asian American youth and in wh…
Korean Television Dramas in Japan: Imagining “East Asianness” and Consuming “Nostalgia
In this article, we explored how Japanese Korean drama readings have identified in resonance with their imaginations of spatial locality and postcolonial consciousness. Throughout the in-depth interviews, we discovered how to inscribe Korean dramas into the Japanese audience’s minds as well as what elements in reading Korean dramas particularly empowered the Japanese fans to re-imagine their belonging within the East Asian community. Korean drama…
Americanization of Korean political advertising
This study explores televised political ads in the 1992 presidential election in the US and Korea to determine whether Korean political advertising follows American campaign styles—the findings are that it does. More specifically, the results demonstrated few differences between the two groups. However, some deep‐seated Korean cultural values still remain distinct in terms of negative advertising use and the category of ethical appeals. The concl…
The Korean Wave and Asian Americans: The ethnic meanings of transnational Korean pop culture in the USA
The transnational Korean media and its active streams to the USA have seemingly increased its potency as new ethnic media. Ethnic media can be defined in more than one way; this demands a shift in the definition, meaning, impact and role of ethnic media at the heart of increasing transnational media use by ethnic minorities and immigrants. This study examines how transnational Korean pop culture has been consumed by Asian American youth and in wh…
Korean Television Dramas in Japan: Imagining “East Asianness” and Consuming “Nostalgia
In this article, we explored how Japanese Korean drama readings have identified in resonance with their imaginations of spatial locality and postcolonial consciousness. Throughout the in-depth interviews, we discovered how to inscribe Korean dramas into the Japanese audience’s minds as well as what elements in reading Korean dramas particularly empowered the Japanese fans to re-imagine their belonging within the East Asian community. Korean drama…
Innovation vs. normalization: Politicians’ Twitter use at the early majority stage of its diffusion in the Korean assembly
This study seeks to answer to the question of whether new media innovate/replicate the existing pattern of political communication by looking into Korean politicians’ Twitter, relying on data collected at the early majority stage of its diffusion in the Korean Assembly. This study reveals politicians who represented an educated district and were prominent in traditional media were more likely to adopt Twitter. Opposition party members and represe…
Does social media type matter to politics? Investigating the difference in political participation depending on preferred social media sites
Objective This study investigates the relationship between social media use for information and political participation with the type of social media as a moderator to shed light on platform‐specific biases related to political participation. To this end, social media sites were classified into two types: symmetrical and asymmetrical,based on their functional characteristics that affect the way users form a relationship on the site Methods Using …
Americanization of Korean political advertising
This study explores televised political ads in the 1992 presidential election in the US and Korea to determine whether Korean political advertising follows American campaign styles—the findings are that it does. More specifically, the results demonstrated few differences between the two groups. However, some deep‐seated Korean cultural values still remain distinct in terms of negative advertising use and the category of ethical appeals. The concl…
Korean Television Dramas in Japan: Imagining “East Asianness” and Consuming “Nostalgia
In this article, we explored how Japanese Korean drama readings have identified in resonance with their imaginations of spatial locality and postcolonial consciousness. Throughout the in-depth interviews, we discovered how to inscribe Korean dramas into the Japanese audience’s minds as well as what elements in reading Korean dramas particularly empowered the Japanese fans to re-imagine their belonging within the East Asian community. Korean drama…
A cross-cultural perspective on televised political advertising during the presidential election between the US and South Korea: 1992–2012
Our study was motivated by the fact that, despite the increasing pervasiveness of political advertising in the political process of many democracies, little empirical research has been conducted to unveil common patterns or crucial differences of political spots across cultural boundaries. Our study thus provided one opportunity to gain better understanding and insights into how media phenomena are related to cultural orientation by comparing and…
The Korean Wave and Asian Americans: The ethnic meanings of transnational Korean pop culture in the USA
The transnational Korean media and its active streams to the USA have seemingly increased its potency as new ethnic media. Ethnic media can be defined in more than one way; this demands a shift in the definition, meaning, impact and role of ethnic media at the heart of increasing transnational media use by ethnic minorities and immigrants. This study examines how transnational Korean pop culture has been consumed by Asian American youth and in wh…
The Public Opinion of Corporate Social Responsibility Activities in South Korea: Examining the Effects of Communal and Exchange Relationships Between Citizens and Corporations
This study explores how South Korean citizens evaluate corporate social responsibility (CSR) practices based on communal and exchange relationships. Specifically, it examines whether their evaluations of the two types of relationships are related to their supportive opinions, such as positive attitudes toward corporations and behavioral intentions to purchase products. The findings show that the communal relationship between an energy corporation…
Scientific Knowledge and Attitudes Toward Science in South Korea: Does Knowledge Lead to Favorable Attitudes
According to the scientific literacy model, enhancing the public’s knowledge of science will dispel misperceptions, which in turn can promote more favorable attitudes toward scientists and their research. Using data from a national survey of South Koreans, our study closely examines how different types of scientific knowledge (factual vs. procedural) are associated with different predictors of attitudes ( perceived level of risk, uncertainty of r…
Innovation vs. normalization: Politicians’ Twitter use at the early majority stage of its diffusion in the Korean assembly
This study seeks to answer to the question of whether new media innovate/replicate the existing pattern of political communication by looking into Korean politicians’ Twitter, relying on data collected at the early majority stage of its diffusion in the Korean Assembly. This study reveals politicians who represented an educated district and were prominent in traditional media were more likely to adopt Twitter. Opposition party members and represe…
Does social media type matter to politics? Investigating the difference in political participation depending on preferred social media sites
Objective This study investigates the relationship between social media use for information and political participation with the type of social media as a moderator to shed light on platform‐specific biases related to political participation. To this end, social media sites were classified into two types: symmetrical and asymmetrical,based on their functional characteristics that affect the way users form a relationship on the site Methods Using …
Political science (6 works) · Sociology (6 works) · Law (5 works) · Politics (5 works) · Social Media and Politics (5 works) · Advertising (4 works) · Asian Culture and Media Studies (4 works) · Business (4 works) · Media studies (4 works) · Media Studies and Communication (4 works)