Norman J O'Reilly
Biographic Data
| ID | 4531607 |
|---|---|
| NAME | Norman J O'Reilly |
| GIVEN NAMES | Norman J |
| FAMILY NAME | O'Reilly |
| SIGNATURE | REILLY N J O |
| AFFILIATIONS | Laurentian University, Sudbury, Ontario, Canada |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 0 |
An examination of sports sponsorship from a small business perspective
This paper responds to the need for more investigation into the "conceptual underpinnings of sponsorships" (Gardner & Shuman, 1988, p.44) by investigating the spectrum of opportunities that are available to small firms - whether as sports donors or as bona fide sponsors - through the prism of small business Stages of Development theory. A multiple case study approach is employed to explore the nature of sponsorship activities being undertaken by …
Consumer Consumption and Advertising Through Sport
The sport industry benefits greatly from its various media partnerships. Sport as a corporate marketing tool provides increased flexibility, broad reach, and high levels of brand and corporate exposure. Many organizations have recognized this potential of sport as a vehicle for accomplishing many of their marketing-related objectives. In turn, this has resulted in significant growth in the sport industry, in particular in its media consumption bo…
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An examination of sports sponsorship from a small business perspective
This paper responds to the need for more investigation into the "conceptual underpinnings of sponsorships" (Gardner & Shuman, 1988, p.44) by investigating the spectrum of opportunities that are available to small firms - whether as sports donors or as bona fide sponsors - through the prism of small business Stages of Development theory. A multiple case study approach is employed to explore the nature of sponsorship activities being undertaken by …
Consumer Consumption and Advertising Through Sport
The sport industry benefits greatly from its various media partnerships. Sport as a corporate marketing tool provides increased flexibility, broad reach, and high levels of brand and corporate exposure. Many organizations have recognized this potential of sport as a vehicle for accomplishing many of their marketing-related objectives. In turn, this has resulted in significant growth in the sport industry, in particular in its media consumption bo…
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Political science (2 works) · Sociology (2 works) · Sport and Mega-Event Impacts (2 works) · Basketball (1 work) · Business development (1 work) · Computer Science (1 work) · Conceptual framework (1 work)