V Dao Truong
Biographic Data
| ID | 4538830 |
|---|---|
| NAME | V Dao Truong |
| GIVEN NAMES | V Dao |
| FAMILY NAME | Truong |
| SIGNATURE | TRUONG V D |
| AFFILIATIONS | Tourism Research in Economic Environs & Society (TREES), North-West University, Potchefstroom, South Africa |
| ORCID | 0000-0002-1765-2131 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 16 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 2 |
Tourism and social marketing
This paper presents an integrative review of how social marketing principles and practices have been conceptualised and applied in tourism studies. A systematic literature search was conducted, which found 41 relevant tourism-related journal articles published from 1971 to January 2024. Thirty-six articles self-identified as social marketing, while five studies did not self-identify as social marketing. Findings show most tourism studies conceptu…
Fieldwork in pro-poor tourism
Tourism studies pay relatively little attention to the importance of reflexivity and metacognition. This article highlights the integral importance of explicitly considering reflexivity and metacognition issues as part of the research process when studying pro-poor tourism (PPT). Hence, the paper presents a reflexive and metacognitive account of the challenges and obstacles encountered while undertaking ethnographic fieldwork in PPT. Drawing on t…
To believe or not to believe? Truths and lies in interviews with poor people
For research using qualitative interviews as the main method, it is not easy to convince respondents, particularly poor people, to participate and reveal what they are thinking and expecting. This research note reflects on the challenges encountered while undertaking ethnographic fieldwork with poor people working in tourism in Hanoi, Vietnam. Semi-structured interviews were conducted with 58 rickshaw drivers (30 formal and 28 informal workers). …
Tourism, poverty alleviation, and the informal economy
Although increased attention is given to the tourism–poverty alleviation linkage, limited research considers the views of poor people, including street vendors, who constitute the informal economy. This article examines the perspectives and experiences of street vendors in Hanoi with respect to tourism and poverty alleviation. Interview results suggest that most vendors migrate from rural areas. Reasons for street vending include low farm output,…
The marketplace management of illegal elixirs
This article examines the consumption of illegally traded rhino horn. We conducted a survey on 608 males in Vietnam, a country that is identified as among the world's largest recipients of illicit rhino horn. We find that supposed health benefits, such as body detoxification and hangover treatment, were the most common reasons for rhino horn usage. Consumers also used rhino horn to display economic wealth, acquire social status, and initiate busi…
The internationalisation of social marketing research
Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, significance and diffusion a…
Tourism, poverty alleviation, and the informal economy
Although increased attention is given to the tourism–poverty alleviation linkage, limited research considers the views of poor people, including street vendors, who constitute the informal economy. This article examines the perspectives and experiences of street vendors in Hanoi with respect to tourism and poverty alleviation. Interview results suggest that most vendors migrate from rural areas. Reasons for street vending include low farm output,…
The marketplace management of illegal elixirs
This article examines the consumption of illegally traded rhino horn. We conducted a survey on 608 males in Vietnam, a country that is identified as among the world's largest recipients of illicit rhino horn. We find that supposed health benefits, such as body detoxification and hangover treatment, were the most common reasons for rhino horn usage. Consumers also used rhino horn to display economic wealth, acquire social status, and initiate busi…
Tourism and social marketing
This paper presents an integrative review of how social marketing principles and practices have been conceptualised and applied in tourism studies. A systematic literature search was conducted, which found 41 relevant tourism-related journal articles published from 1971 to January 2024. Thirty-six articles self-identified as social marketing, while five studies did not self-identify as social marketing. Findings show most tourism studies conceptu…
The internationalisation of social marketing research
Purpose – This paper aims to investigate the internationalisation of social marketing research. Since the social marketing concept was introduced, it has captured increased research attention of scholars. This is evidenced by a growing number of peer-reviewed publications and participation in academic conferences. Although the reasons behind the development of social marketing research have been suggested, its nature, significance and diffusion a…
The marketplace management of illegal elixirs
This article examines the consumption of illegally traded rhino horn. We conducted a survey on 608 males in Vietnam, a country that is identified as among the world's largest recipients of illicit rhino horn. We find that supposed health benefits, such as body detoxification and hangover treatment, were the most common reasons for rhino horn usage. Consumers also used rhino horn to display economic wealth, acquire social status, and initiate busi…
Tourism, poverty alleviation, and the informal economy
Although increased attention is given to the tourism–poverty alleviation linkage, limited research considers the views of poor people, including street vendors, who constitute the informal economy. This article examines the perspectives and experiences of street vendors in Hanoi with respect to tourism and poverty alleviation. Interview results suggest that most vendors migrate from rural areas. Reasons for street vending include low farm output,…
To believe or not to believe? Truths and lies in interviews with poor people
For research using qualitative interviews as the main method, it is not easy to convince respondents, particularly poor people, to participate and reveal what they are thinking and expecting. This research note reflects on the challenges encountered while undertaking ethnographic fieldwork with poor people working in tourism in Hanoi, Vietnam. Semi-structured interviews were conducted with 58 rickshaw drivers (30 formal and 28 informal workers). …
Tourism and social marketing
This paper presents an integrative review of how social marketing principles and practices have been conceptualised and applied in tourism studies. A systematic literature search was conducted, which found 41 relevant tourism-related journal articles published from 1971 to January 2024. Thirty-six articles self-identified as social marketing, while five studies did not self-identify as social marketing. Findings show most tourism studies conceptu…
Fieldwork in pro-poor tourism
Tourism studies pay relatively little attention to the importance of reflexivity and metacognition. This article highlights the integral importance of explicitly considering reflexivity and metacognition issues as part of the research process when studying pro-poor tourism (PPT). Hence, the paper presents a reflexive and metacognitive account of the challenges and obstacles encountered while undertaking ethnographic fieldwork in PPT. Drawing on t…
Business (5 works) · Political science (5 works) · Social science (4 works) · Sociology (4 works) · Tourism (4 works) · Diverse Aspects of Tourism Research (3 works) · Hospitality and Tourism Education (2 works) · Marketing (2 works) · Poverty (2 works) · Psychology (2 works)