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Moira O'Keeffe

Biographic Data

ID4546795
NAMEMoira O'Keeffe
GIVEN NAMESMoira
FAMILY NAMEO'Keeffe
SIGNATUREKEEFFE M O
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS4
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2011
H-INDEX1
  • Visual Attention to Antismoking PSAs

    Open Access•Ashley N Sanders-Jackson, Ashley Sanders‐jackson et al.•ARTICLE•Human Communication Research•2011•Cited by: 4•References: 53

    This study examines how addicted smokers attend visually to smoking-related public service announcements (PSAs) in adults smokers. Smokers' onscreen visual fixation is an indicator of cognitive resources allocated to visual attention. Characteristic of individuals with addictive tendencies, smokers are expected to be appetitively activated by images of their addiction-specifically smoking cues. At the same time, these cues are embedded in message…

  • Visual Attention to Antismoking PSAs

    Open Access•Ashley N Sanders-Jackson, Ashley Sanders‐jackson et al.•ARTICLE•Human Communication Research•2011•Cited by: 4•References: 53

    This study examines how addicted smokers attend visually to smoking-related public service announcements (PSAs) in adults smokers. Smokers' onscreen visual fixation is an indicator of cognitive resources allocated to visual attention. Characteristic of individuals with addictive tendencies, smokers are expected to be appetitively activated by images of their addiction-specifically smoking cues. At the same time, these cues are embedded in message…

  • Visual Attention to Antismoking PSAs

    Open Access•Ashley N Sanders-Jackson, Ashley Sanders‐jackson et al.•ARTICLE•Human Communication Research•2011•Cited by: 4•References: 53

    This study examines how addicted smokers attend visually to smoking-related public service announcements (PSAs) in adults smokers. Smokers' onscreen visual fixation is an indicator of cognitive resources allocated to visual attention. Characteristic of individuals with addictive tendencies, smokers are expected to be appetitively activated by images of their addiction-specifically smoking cues. At the same time, these cues are embedded in message…

Cognition (1 work) · Cognitive psychology (1 work) · Developmental psychology (1 work) · Neuroscience (1 work) · Psychology (1 work) · Smoking Behavior and Cessation (1 work) · Social Psychology (1 work) · Social Psychology (1 work) · Visual attention (1 work)

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