Denver D'Rozario
Biographic Data
| ID | 4554773 |
|---|---|
| NAME | Denver D'Rozario |
| GIVEN NAMES | Denver |
| FAMILY NAME | D'Rozario |
| SIGNATURE | ROZARIO D D |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2008 |
| H-INDEX | 0 |
Re-Conceptualization of Literature in Marketing on the Measurement of Differences within Immigrant/Ethnic Populations
Re-Conceptualization of Literature in Marketing on the Measurement of Differences within Immigrant/Ethnic Populations
First, the importance of understanding what the key differences are between individuals in any ethnic population is highlighted. Next, the concept of assimilation is introduced as a construct by which these differences may be accounted for. Following this, the literature on the measurement of differences within ethnic markets is surveyed and classified in light of the assimilation construct and a set of conclusions based on this survey are drawn …
No prominent works on this page.
Re-Conceptualization of Literature in Marketing on the Measurement of Differences within Immigrant/Ethnic Populations
First, the importance of understanding what the key differences are between individuals in any ethnic population is highlighted. Next, the concept of assimilation is introduced as a construct by which these differences may be accounted for. Following this, the literature on the measurement of differences within ethnic markets is surveyed and classified in light of the assimilation construct and a set of conclusions based on this survey are drawn …
Re-Conceptualization of Literature in Marketing on the Measurement of Differences within Immigrant/Ethnic Populations
Anthropology (2 works) · Computer Science (2 works) · Conceptualization (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Ethnic group (2 works) · Immigration (2 works) · Psychology (2 works) · Social Psychology (2 works) · Sociology (2 works) · Business (1 work)