Ming Pang
Biographic Data
| ID | 4566498 |
|---|---|
| NAME | Ming Pang |
| GIVEN NAMES | Ming |
| FAMILY NAME | Pang |
| SIGNATURE | PANG M |
| AFFILIATIONS | Liaoning University |
| ORCID | 0009-0000-4008-4462 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping
The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow e…
Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping
The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow e…
Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping
The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow e…
Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works) · Live Streaming (1 works) · Marketing (1 works) · Moderation (1 works) · Multimedia (1 works) · Psychology (1 works)