Mark Casson

Datos Biográficos

ID459056
NOMBREMark Casson
NOMBRESMark
APELLIDOCasson
FIRMACASSON M
AFILIACIONESUniversity of Reading
ORCID0000-0003-2907-6538
VERIFICADOSí
TOTAL DE OBRAS79
TOTAL DE CITAS290
TOTAL COMO AUTOR78
TOTAL COMO EDITOR1
PRIMER AÑO DE PUBLICACIÓN1974
AÑO MÁS RECIENTE DE PUBLICACIÓN2025
ÍNDICE H10

  • Industrial districts in medieval England

    Open AccessCatherine Casson, Mark CassonARTICLEBusiness History2025Referencias: 28

    In Principles of Economics and Industry and Trade Marshall considered how the localisation of industry in medieval England, c.1100 to 1560, could inform on subsequent agglomerations, but since then scholarship has focused mainly on Marshall’s findings on nineteenth–century manufacturing districts. This article seeks to redress the balance. It makes three contributions to the existing literature. Firstly, it extends the range of districts by focus…

  • Compassionate Capitalism

    Open AccessCatherine Casson, Mark Casson et al.BOOKCompassionate Capitalism2020

    It may seem like a recent trend, but businesses have been practising compassionate capitalism for nearly a thousand years. Based on the newly discovered historical documents on Cambridge’s sophisticated urban property market during the Commercial Revolution in the thirteenth century, this book explores how successful entrepreneurs employed the wealth they had accumulated to the benefit of the community. Cutting across disciplines, from economic a…

  • To Dispose of Wealth in Works of Charity”

    Open AccessCatherine Casson, Mark CassonARTICLEThe Business History Review2019Citada por: 2Referencias: 29

    While entrepreneurs are increasingly recognized as important participants in the medieval economy, their philanthropic activities have received less attention than those of the gentry and nobility. This article identifies the contribution that the study of medieval entrepreneurs can make to broader business history debates surrounding the identity of philanthropists and their beneficiaries, the types of causes they supported, and their impact on …

  • Property rents in medieval English towns

    Open AccessCatherine Casson, Mark CassonARTICLEUrban History2018Citada por: 1Referencias: 4

    Property rents in medieval towns were an important source of income for property-owners including the king, local lords and civic authorities, and a significant expense for local residents. This article examines the causes of variation in property rents in fourteenth-century Hull, an important international port with unique records on plot dimensions. It illuminates the topography and growth of the port, identifying locations where rents were hig…

  • Location, location, location? Analysing property rents in medievalGloucester

    Open AccessCatherine Casson, Mark CassonARTICLEThe Economic History Review2016Citada por: 2Referencias: 19

    Although medieval rentals have been extensively studied, few scholars have used them to analyse variations in the rents paid on individual properties within a town. It has been claimed that medieval rents did not reflect economic values or market forces, but were set according to social and political rather than economic criteria, and remained ossified at customary levels. This article uses hedonic regression methods to test whether property rent…

  • The history of entrepreneurship

    Mark Casson, Catherine CassonARTICLEBusiness History2014Citada por: 8Referencias: 24

    The origins of enterprise are often associated with the Industrial Revolution, but this article presents evidence of entrepreneurial activities from a much earlier date – the medieval period. Between 1250 and 1500 the church, merchants and members of the royal court all engaged in activities that demonstrated the entrepreneurial characteristics of innovation, risk-taking and judgement. The activities of the prior of Tynemouth and the career of th…

  • The determinants of local population growth

    Open AccessMark CassonARTICLEExplorations in Economic History2013Citada por: 3Referencias: 1

  • Foreign direct investment in high-risk environments

    Mark Casson, Teresa Da Silva LopesARTICLEBusiness History2013Citada por: 14Referencias: 57

    Since the banking crisis of 2008 the global economy is perceived as riskier than before. Firms that cannot manage risks have withdrawn from countries in which they previously invested. These problems are not new. For centuries firms have invested in risky foreign environments, and many of them have succeeded. This paper reviews the risk management strategies of foreign investors. Using archival evidence and secondary sources it distinguishes the …

  • Brand Protection and the Globalization of British Business

    Open AccessTeresa Da Silva Lopes, Mark CassonARTICLEThe Business History Review2012Citada por: 26Referencias: 24

    In expanding on earlier analyses of the evolution of multinational business that have drawn from concepts of competition and innovation, this study examines the strategies used by British multinationals, between 1870 and 1929, to protect the global reputation of their brands, which were crucial to their survival and success. Even after the passage of new trademark legislation in 1876, enforcement of trademarks remained expensive, and often firms …

  • The Origin and Development of Markets

    Open AccessMark Casson, John S LeeARTICLEThe Business History Review2011Citada por: 11Referencias: 66

    The origins of the market are obscure, but substantial documentary evidence survives from the eleventh century onward, when chartered markets and new towns were established across Western Europe. The expansion of the market system is important for business history because it created new opportunities for business growth. There has been no systematic literature review on market evolution since Henri Pirenne and Raymond de Roover, and this article …

  • Entrepreneurship

    Mark CassonARTICLEScandinavian Economic History…2010

    This paper reviews the modern economic theory of the entrepreneur. It argues that the study of entrepreneurship acts as a bridge between key disciplines – economics, sociology, management studies and economic and business history. It introduces the notion of disputable knowledge and argues that societies that recognise the disputability of both philosophical and practical knowledge are most likely to incubate successful entrepreneurs

  • A history of entrepreneurship – By Robert F. Hébert and Albert N. Link

    Open AccessMark CassonARTICLEThe Economic History Review2010

  • The World's First Railway System

    Mark CassonBOOKThe world's first railway system2009

    The British railway network was a monument to Victorian private enterprise. Its masterpieces of civil engineering were emulated around the world. But its performance was controversial: praised for promoting a high density of lines, it was also criticized for wasteful duplication of routes. This book provides a history of the railway system written from a modern economic perspective. Using counterfactual analysis, it reveals enormous inefficiency …

  • The Future of the Multinational Enterprise

    Open AccessPeter J Buckley, Mark CassonCHAPTERRugman reviews international…2009

    Introduction to the 25th Anniversary Edition Introduction to the Second Edition Preface The Multinational Enterprise in the World Economy A Long-run Theory of the Multinational Enterprise Alternative Theories of the Multinational Enterprise The World's Largest Firms Predictions and Policy Implications Index

  • Railways in the Victorian Economy

    Mark CassonCHAPTERThe world's first railway system2009

    This chapter argues that Victorian Britain was not so committed to laissez faire as some historians have suggested. Although railways were privately promoted they needed to be authorized individually by Local & Personal Acts of Parliament. Railways were only one of a number of innovative types of project promoted in Victorian Britain; others included ports and harbours, and gas, electricity, and water schemes. Railways connected mining and manufa…

  • The world's first railway system

    Mark CassonBOOKThe world's first railway system2009

    The British railway network was a monument to Victorian private enterprise. Its masterpieces of civil engineering were emulated around the world. But its performance was controversial: praised for promoting a high density of lines, it was also criticised for wasteful duplication of routes. This is the first history of the British railway system written from a modern economic perspective. It uses conterfactual analysis to construct an alternaive n…

  • Formal and Informal Institutions and Development

    Open AccessMark Casson, Mark C Casson et al.ARTICLEWorld Development2009Citada por: 40Referencias: 11

  • A Weberian analysis of business groups and financial markets

    Mark CassonARTICLEBusiness History2009

  • Chicago made

    Open AccessMark CassonARTICLEThe Economic History Review2009

  • The Discovery of Opportunities

    Open AccessMark Casson, Nigel WadesonARTICLESmall Business Economics2007

  • Steve Murdoch, Network North

    Open AccessMark CassonARTICLEJournal of Scottish Historical…2007

  • Entrepreneurship and the Development of Global Brands

    Open AccessTeresa Da Silva Lopes, Mark CassonARTICLEThe Business History Review2007Citada por: 14Referencias: 27

    Over the course of the twentieth century, entrepreneurs developed a number of successful global brands in consumer-goods industries. However, few independent brands survived the merger waves of the 1980s. To address the question of why so few independent brands survived, this paper examines successful brands in industries that rely principally on advertising for competitive success. Successful consumer-goods brands in several industries and count…

  • The Economics of Trust

    Mark Casson, Marina Della GiustaCHAPTERHandbook of Trust Research2006

  • The Individual – Opportunity Nexus

    Open AccessMark CassonARTICLESmall Business Economics2005

  • Alternative Theories of the Entrepreneur

    Mark CassonCHAPTEREntrepreneur2003